SplitMetrics review (2026): is the free plan enough?
Store page A/B testing and Apple Ads campaign automation
SplitMetrics report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for testing store page designs before they go live
SplitMetrics sells Optimize, which tests icons, screenshots and videos on look-alike App Store and Google Play pages, and Acquire, an Apple Ads manager that's free up to $25,000 of monthly spend. Optimize's price is only given on a sales call, and the one published paid plan is $500 a month. Keyword tracking isn't here at all: that's App Radar, a separate product.
Who SplitMetrics is for
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Who SplitMetrics is not for
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
Why SplitMetrics gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyThe only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales.
- BFree plan and trialAcquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial.
- CFeaturesStore page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only.
- CEase of useNo rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting.
What these grades rest on. Graded from this listing, whose facts were read from SplitMetrics's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make SplitMetrics? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/splitmetrics#review"><img src="https://toolgpa.com/badge/splitmetrics.svg" alt="SplitMetrics: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SplitMetrics stands among app store optimization tools
SplitMetrics's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on free plan and trial (B, above 35 of 42) and worst on value for money (D, above 0).
Its paid plans start at $500 a month, against a middle price of $19 for the category: 32 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. SplitMetrics’s own letter is outlined.
- DValue for moneyAbove 0 of 42, level with 9
- BFree plan and trialAbove 35 of 42, level with 4
- CFeaturesAbove 2 of 42, level with 27
- CEase of useAbove 0 of 42, level with 38
- BPlatforms and integrationsAbove 18 of 42, level with 24
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SplitMetrics, or make your own?
Keep it
To replace SplitMetrics you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $6,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- An AI agent, with the models and the safeguards behind it.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, AppsFlyer, Adjust and Singular among them.
What this rests on. SplitMetrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SplitMetrics?
SplitMetrics makes Optimize, which tests app store page concepts on simulated App Store and Google Play pages before launch, and Acquire, a platform for running and automating Apple Ads campaigns with a free Starter plan. It also owns the App Radar ASO tool, listed separately, and sells managed ASO and advertising services.
Worth knowing
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Key features
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
SplitMetrics pricing
As of Oct 23, 2026, SplitMetrics has a free plan, and paid plans start at $500 per month.
- Starts at
- $500 per month
- Free plan
- Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Acquire Starter | $0 | Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data. |
| App Intelligence | $500per month | Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics. |
| Acquire Enterprise | Custom | Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team. |
| Optimize | Custom | Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales. |
Read from splitmetrics.com on Oct 23, 2026. Prices change, so confirm with SplitMetrics before you buy.
Works with
- AppsFlyer
- Adjust
- Singular
- Branch
- RevenueCat
- Apphud
- Kochava
- Tenjin
SplitMetrics alternatives
- SplitMetrics vs App Radar
Free trial · from €58/mo
- SplitMetrics vs AppTweak
Free trial · from $79/mo
- SplitMetrics vs MobileAction
Free trial · from $12.50/mo
- SplitMetrics vs Sensor Tower
Free plan
Common questions
Does SplitMetrics have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SplitMetrics is listed for Web.
Does SplitMetrics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SplitMetrics is listed for Web.
Is SplitMetrics open source?
SplitMetrics is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.