The SplitMetrics Insider’s Guide
Everything we know about SplitMetrics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SplitMetrics
The Insider’s Guide
Store page A/B testing and Apple Ads campaign automation
Every plan, grade, refund rule and rival among app store optimization tools, read from SplitMetrics’s own pages.
Made by SplitMetrics · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SplitMetrics’s own pages, its app-store listings and our grades. Every fact in it is on SplitMetrics’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 42 other app store optimization tools we grade
SplitMetrics makes Optimize, which tests app store page concepts on simulated App Store and Google Play pages before launch, and Acquire, a platform for running and automating Apple Ads campaigns with a free Starter plan. It also owns the App Radar ASO tool, listed separately, and sells managed ASO and advertising services.
To get you started, here are 9 things to know about SplitMetrics, taken from its own pages and our grades.
- 1
Best for testing store page designs before they go live
Keyword tracking isn't here at all: that's App Radar, a separate product.
- 2
Paid plans start at $500 a month
As its pricing page puts it: $500 per month.
- 3
There is a free plan
Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card.
- 4
It runs on Web
Web.
- 5
Store page A/B testing
Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- 6
Pre-launch validation
Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- 7
Apple Ads campaign manager
Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- 8
A 2.2 GPA, above 18 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SplitMetrics you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
SplitMetrics at a glance
- Pricing
- Free plan, from $500 per month
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- SplitMetrics, since 2015
- Category
- App Store Optimization (ASO)
- Our grade
- 2.2 GPA, fair
The report card
Best for testing store page designs before they go live
SplitMetrics sells Optimize, which tests icons, screenshots and videos on look-alike App Store and Google Play pages, and Acquire, an Apple Ads manager that's free up to $25,000 of monthly spend. Optimize's price is only given on a sales call, and the one published paid plan is $500 a month. Keyword tracking isn't here at all: that's App Radar, a separate product.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | The only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. |
| Free plan and trial | B | Acquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. |
| Features | C | Store page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. |
| Ease of use | C | No rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SplitMetrics is for
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Who it is not for
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
Good to know
Good for
- Publishers testing store creatives or game concepts before launch
- Teams spending up to $25,000 a month on Apple Ads who want free campaign tools
- Large advertisers that want Apple Ads automation with a customer success team
Worth knowing
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$500
A month to start. There is a free plan too
SplitMetrics has a free plan. Paid plans start at $500 per month.
Optimize, the A/B testing product, has no published price and is sold after a call with sales.
Acquire Starter
$0
Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.
App Intelligence
$500
per month
Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.
Acquire Enterprise
Custom
Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.
Optimize
Custom
Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.
The free plan
Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card.
Read from splitmetrics.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Store page A/B testing and Apple Ads campaign automation. Here is what it does, as its own site describes it, and what it covers: AI agents, reports, keyword research, a/B testing, app store optimization.
Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only.
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
Where it runs
- Web
What it works with
- AppsFlyer
- Adjust
- Singular
- Branch
- RevenueCat
- Apphud
- Kochava
- Tenjin
SplitMetrics is made by SplitMetrics, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/42
Other app store optimization tools it is graded above
SplitMetrics's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on free plan and trial (B, above 35 of 42) and worst on value for money (D, above 0).
Its paid plans start at $500 a month, against a middle price of $19 for the category: 32 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. SplitMetrics’s own letter is outlined.
- DValue for moneyAbove 0 of 42
- BFree plan and trialAbove 35 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. SplitMetrics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SplitMetrics you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $6,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- An AI agent, with the models and the safeguards behind it.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, AppsFlyer, Adjust and Singular among them.
What this rests on. SplitMetrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
App Radar, AppTweak, MobileAction, Gummicube and Sensor Tower
The 5 tools SplitMetrics is most often weighed against, with where each one differs from it.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- SplitMetrics has a free plan. App Radar does not, though it has a free trial.
- SplitMetrics also covers AI agents and a/B testing.
- App Radar also covers rank tracking.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- SplitMetrics has a free plan. AppTweak does not, though it has a free trial.
- SplitMetrics also covers AI agents and a/B testing.
- AppTweak also covers rank tracking and AI search visibility.
- 2.2GPA
MobileAction
Free trial · from $12.50/mo
ASO keyword tools and Apple Ads campaign management for app teams.
- SplitMetrics has a free plan. MobileAction does not, though it has a free trial.
- SplitMetrics also covers AI agents, reports and a/B testing.
- MobileAction also covers rank tracking.
- 1.6GPA
Gummicube
Paid
ASO agency with its own keyword and A/B testing tools.
- SplitMetrics has a free plan. Gummicube does not.
- SplitMetrics also covers AI agents.
- Gummicube also covers rank tracking.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- SplitMetrics also covers AI agents, reports and a/B testing.
- Sensor Tower also covers rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SplitMetrics free?
SplitMetrics has a free plan. Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card.
How much does SplitMetrics cost?
SplitMetrics lists 4 plans. Acquire Starter: $0.
What platforms does SplitMetrics work on?
SplitMetrics is available on Web.
Does SplitMetrics have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SplitMetrics is listed for Web.
Does SplitMetrics have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SplitMetrics is listed for Web.
Is SplitMetrics open source?
SplitMetrics is not described as open source on its own site, as read on Oct 23, 2026.
What does SplitMetrics integrate with?
SplitMetrics's listing names AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin.
Who makes SplitMetrics?
SplitMetrics is made by a company of the same name. It dates from 2015.
What are the alternatives to SplitMetrics?
The closest alternatives to SplitMetrics in our directory are App Radar, AppTweak, MobileAction, Gummicube and Sensor Tower.
How does SplitMetrics compare with other app store optimization tools?
SplitMetrics's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
Is SplitMetrics good value for money?
ToolGPA grades SplitMetrics D for value for money. Its paid plans start at $500 a month, against a middle price of $19 for the category: 32 of the 33 others that charge start lower.
Could I make my own version of SplitMetrics?
To replace SplitMetrics you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from SplitMetrics’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SplitMetrics's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SplitMetrics. Prices change, so check splitmetrics.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SplitMetrics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/splitmetrics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SplitMetrics: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/splitmetrics
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/splitmetrics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after SplitMetrics, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SplitMetrics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SplitMetrics is a trademark of its owner, and this guide is not made, paid for or approved by SplitMetrics. Prices and plans change: check splitmetrics.com before you buy.