Sensor Tower vs SplitMetrics (2026): which should you pick?
As of Oct 23, 2026, Sensor Tower grades higher than SplitMetrics: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Sensor Tower grades higher on value for money and features. SplitMetrics grades higher on the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sensor Tower
Market intelligence on app downloads, revenue, usage and ads
Free plan
SplitMetrics
Store page A/B testing and Apple Ads campaign automation
Free plan · from $500/mo
Which one is for you
Pick Sensor Tower if
- Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
- Works for publishers and investors who want app, ad and gaming data from one vendor
Look elsewhere if
- Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
- Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
- Watch out: advertising, audience, web and gaming data are separate products from the app performance data
- Watch out: the MCP server works only with an active Sensor Tower API subscription
Pick SplitMetrics if
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Look elsewhere if
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
How we grade them
| 2.4GPASensor TowerFair | 2.2GPASplitMetricsFair | |
|---|---|---|
| Value for money | CNo price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. | DThe only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. |
| Free plan and trial | CYou can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. | BAcquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. |
| Features | BDownload, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. | CStore page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. |
| Ease of use | CNo rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. | CNo rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. |
| Platforms and integrations | BWeb only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. | BWeb only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. |
| Best for | app market estimates alongside store keyword data | testing store page designs before they go live |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sensor Tower and SplitMetrics. How we grade
Where they differ
- Sensor Tower also covers rank tracking.
- SplitMetrics also covers AI agents, reports and a/B testing.
In commonFree planWebKeyword researchApp store optimization
At a glance
| Sensor Tower | SplitMetrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $500 per month |
| Free plan | A free account can be created on the site; Sensor Tower says full access to App Performance Insights needs a paid plan and does not list what the free account includes. | Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Sensor Tower | SplitMetrics |
| Price read from | Not confirmed | splitmetrics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Sensor Tower
- No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
- The free account's limits are not described; full App Performance Insights access is paid.
- Advertising, audience, web and gaming data are separate products from the app performance data.
- The MCP server needs an active Sensor Tower API subscription.
SplitMetrics
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Key features
Sensor Tower
- Download and revenue estimates
- Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.
- Store optimization data
- Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.
- App advertising insights
- Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.
- Usage and retention benchmarks
- Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.
- Gaming, web and audience data
- Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.
- MCP server
- Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.
SplitMetrics
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
Plans
Sensor Tower
Pricing could not be confirmed. See sensortower.com.
SplitMetrics
Acquire Starter$0
Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.
App Intelligence$500
per month
Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.
Acquire EnterpriseCustom
Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.
OptimizeCustom
Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.
Common questions
Which is cheaper, Sensor Tower or SplitMetrics?
As of Oct 23, 2026, Sensor Tower has no price we could confirm, and SplitMetrics starts at $500 per month.
Which has a free plan, Sensor Tower or SplitMetrics?
As of Oct 23, 2026, both Sensor Tower and SplitMetrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.