Gummicube vs SplitMetrics (2026): which should you pick?

Pick Gummicube if

• Fits if you'd rather pay an agency to run store optimization than learn a tool yourself
• Works for brands that want creative tests run away from the live store page before changing it

Look elsewhere if

• Not for you if you want a price before a sales call, as nothing is published
• Skip it if you want to try it yourself first, as there's no free plan or self-serve trial
• Skip it if you want a self-serve subscription, as the tools are offered alongside its agency services
• Watch out: there's no API on record, and the only named integrations are Apple Search Ads and Google Ads

Pick SplitMetrics if

• Fits if you want to test store creatives or a game concept before changing the live listing
• Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan

Look elsewhere if

• Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
• Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
• Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
• Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
• Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services

Gummicube

• No prices are published: the tools and services are sold after a contact form or call.
• There is no free plan or self-serve trial on the site.
• The tools are offered alongside Gummicube's agency services rather than as a stand-alone subscription.

SplitMetrics

• Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
• The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
• Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
• Acquire works only with Apple Ads; other ad channels are covered by managed services.

Gummicube

DATACUBE keyword intelligence

Track keyword rankings and how conversion affects them, see how Apple and Google index an app, and follow competitors' metadata changes.

Splitcube A/B testing

Test icons, screenshots and other creatives on variant store listings or in a search-results view, without changing the live App Store or Google Play page.

Paid search keyword data

See the keywords Apple already finds an app relevant for, to expand Apple Search Ads keyword lists, and check how Google Ads reads a Play listing.

Attribution and reporting

Reports on how an app ranks and converts in both stores, with seasonality and keyword trends behind downloads.

Managed ASO services

Keyword and conversion optimization, creative production, focus groups and surveys, reputation management and app launch work done by its team.

SplitMetrics

Store page A/B testing

Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.

Pre-launch validation

Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.

Apple Ads campaign manager

Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.

Bid automation

Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.

Iris AI agent

An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.

Measurement integrations

Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.

Gummicube

Pricing could not be confirmed. See gummicube.com.

SplitMetrics

• Acquire Starter$0

  Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.

• App Intelligence$500

  per month

  Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.

• Acquire EnterpriseCustom

  Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.

• OptimizeCustom

  Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.