AppTweak vs Gummicube (2026): which should you pick?

Pick AppTweak if

• Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
• Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
• Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
• Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
• Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
• Watch out: review replies, the API and download estimates are separate products with their own plans

Pick Gummicube if

• Fits if you'd rather pay an agency to run store optimization than learn a tool yourself
• Works for brands that want creative tests run away from the live store page before changing it

Look elsewhere if

• Not for you if you want a price before a sales call, as nothing is published
• Skip it if you want to try it yourself first, as there's no free plan or self-serve trial
• Skip it if you want a self-serve subscription, as the tools are offered alongside its agency services
• Watch out: there's no API on record, and the only named integrations are Apple Search Ads and Google Ads

AppTweak

• Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
• Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
• The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
• Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.

Gummicube

• No prices are published: the tools and services are sold after a contact form or call.
• There is no free plan or self-serve trial on the site.
• The tools are offered alongside Gummicube's agency services rather than as a stand-alone subscription.

AppTweak

Keyword research and tracking

Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.

Competitor metadata and creatives

See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.

Organic installs per keyword

From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.

Reporting Studio

Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.

AI visibility for apps

An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.

Apple Ads campaign manager

A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.

Gummicube

DATACUBE keyword intelligence

Track keyword rankings and how conversion affects them, see how Apple and Google index an app, and follow competitors' metadata changes.

Splitcube A/B testing

Test icons, screenshots and other creatives on variant store listings or in a search-results view, without changing the live App Store or Google Play page.

Paid search keyword data

See the keywords Apple already finds an app relevant for, to expand Apple Search Ads keyword lists, and check how Google Ads reads a Play listing.

Attribution and reporting

Reports on how an app ranks and converts in both stores, with seasonality and keyword trends behind downloads.

Managed ASO services

Keyword and conversion optimization, creative production, focus groups and surveys, reputation management and app launch work done by its team.

AppTweak

• Essential$79

  per month for 5 apps, billed annually ($99 billed monthly)

  500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.

• Grow$299

  per month for 5 apps, billed annually ($359 billed monthly)

  1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.

• Expand$549

  per month for 5 apps, billed annually ($659 billed monthly)

  3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.

• EnterpriseCustom

  Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.

Gummicube

Pricing could not be confirmed. See gummicube.com.

AppTweak

• Annual discount

  Two months free with annual billing

  AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.

Gummicube

No public discounts listed.