AppTweak vs Sensor Tower (2026): which should you pick?

Pick AppTweak if

• Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
• Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
• Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
• Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
• Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
• Watch out: review replies, the API and download estimates are separate products with their own plans

Pick Sensor Tower if

• Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
• Works for publishers and investors who want app, ad and gaming data from one vendor

Look elsewhere if

• Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
• Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
• Watch out: advertising, audience, web and gaming data are separate products from the app performance data
• Watch out: the MCP server works only with an active Sensor Tower API subscription

AppTweak

• Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
• Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
• The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
• Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.

Sensor Tower

• No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
• The free account's limits are not described; full App Performance Insights access is paid.
• Advertising, audience, web and gaming data are separate products from the app performance data.
• The MCP server needs an active Sensor Tower API subscription.

AppTweak

Keyword research and tracking

Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.

Competitor metadata and creatives

See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.

Organic installs per keyword

From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.

Reporting Studio

Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.

AI visibility for apps

An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.

Apple Ads campaign manager

A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.

Sensor Tower

Download and revenue estimates

Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.

Store optimization data

Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.

App advertising insights

Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.

Usage and retention benchmarks

Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.

Gaming, web and audience data

Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.

MCP server

Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.

AppTweak

• Essential$79

  per month for 5 apps, billed annually ($99 billed monthly)

  500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.

• Grow$299

  per month for 5 apps, billed annually ($359 billed monthly)

  1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.

• Expand$549

  per month for 5 apps, billed annually ($659 billed monthly)

  3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.

• EnterpriseCustom

  Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.

Sensor Tower

Pricing could not be confirmed. See sensortower.com.

AppTweak

• Annual discount

  Two months free with annual billing

  AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.

Sensor Tower

No public discounts listed.