AppMagic vs Sensor Tower (2026): which should you pick?
As of Oct 23, 2026, Sensor Tower grades higher than AppMagic: 2.4 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Sensor Tower grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Sensor Tower
Market intelligence on app downloads, revenue, usage and ads
Free plan
Which one is for you
Pick AppMagic if
- Fits if you're a game studio sizing a genre or a rival on mobile and Steam
- Works for marketing teams studying rivals' ad creatives and Apple Ads activity
Look elsewhere if
- Not for you if you want a price before a call, as there's none on the site
- Skip it if you want to try it first, since there's no free plan or trial, only a demo
- Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
- Watch out: revenue and download figures are estimates, not numbers reported by the stores
- Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record
Pick Sensor Tower if
- Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
- Works for publishers and investors who want app, ad and gaming data from one vendor
Look elsewhere if
- Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
- Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
- Watch out: advertising, audience, web and gaming data are separate products from the app performance data
- Watch out: the MCP server works only with an active Sensor Tower API subscription
How we grade them
| 1.6GPAAppMagicWeak | 2.4GPASensor TowerFair | |
|---|---|---|
| Value for money | CNo price is published. The pricing page is a demo request form, and the price is only given on a sales call, matched to your use case. | CNo price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. |
| Free plan and trial | FNothing free on record: no free plan and no trial, only the demo call with the sales team. | CYou can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. |
| Features | CRevenue and download estimates, store rankings, retention and session data, ad creatives, Apple Ads and keyword data, plus Steam games. The ASO side is keyword and Apple Ads data; there's no keyword rank tracking or listing editor on record. | BDownload, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. |
| Ease of use | CNo rating on record. You start with a demo built around your use case, and it's a large market data tool with a lot of reports to learn. | CNo rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | BWeb only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. |
| Best for | mobile and Steam market estimates for game studios | app market estimates alongside store keyword data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppMagic and Sensor Tower. How we grade
Where they differ
- AppMagic also covers dashboards.
- Sensor Tower also covers rank tracking.
In commonWebKeyword researchApp store optimization
At a glance
| AppMagic | Sensor Tower | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | A free account can be created on the site; Sensor Tower says full access to App Performance Insights needs a paid plan and does not list what the free account includes. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Sensor Tower, Inc. | Sensor Tower |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppMagic
- No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
- The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
- Revenue and download figures are estimates, not numbers reported by the stores.
Sensor Tower
- No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
- The free account's limits are not described; full App Performance Insights access is paid.
- Advertising, audience, web and gaming data are separate products from the app performance data.
- The MCP server needs an active Sensor Tower API subscription.
Key features
AppMagic
- Mobile market analytics
- Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.
- Advertising and ASO data
- Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.
- Retention and engagement
- Retention figures and the number and length of sessions for your own apps or competitors' apps.
- Steam analytics
- Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.
- Store rankings and research reports
- Live store rankings and top charts, plus published research on genres, live ops and markets.
Sensor Tower
- Download and revenue estimates
- Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.
- Store optimization data
- Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.
- App advertising insights
- Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.
- Usage and retention benchmarks
- Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.
- Gaming, web and audience data
- Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.
- MCP server
- Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.
Plans
AppMagic
Pricing could not be confirmed. See appmagic.rocks.
Sensor Tower
Pricing could not be confirmed. See sensortower.com.
Common questions
Which is cheaper, AppMagic or Sensor Tower?
As of Oct 23, 2026, AppMagic has no price we could confirm, and Sensor Tower has no price we could confirm.
Which has a free plan, AppMagic or Sensor Tower?
As of Oct 23, 2026, only Sensor Tower has a free plan. AppMagic does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.