AppMagic vs Apptopia (2026): which should you pick?
As of Oct 23, 2026, Apptopia grades higher than AppMagic: 2.0 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppMagic grades higher on features. Apptopia grades higher on the free plan and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Apptopia
Mobile app performance data for investors, brands and sales teams
Free trial
Which one is for you
Pick AppMagic if
- Fits if you're a game studio sizing a genre or a rival on mobile and Steam
- Works for marketing teams studying rivals' ad creatives and Apple Ads activity
Look elsewhere if
- Not for you if you want a price before a call, as there's none on the site
- Skip it if you want to try it first, since there's no free plan or trial, only a demo
- Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
- Watch out: revenue and download figures are estimates, not numbers reported by the stores
- Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record
Pick Apptopia if
- Fits if you're an investor tracking public companies through their apps' downloads and usage
- Works for brands that want rivals' download and usage figures and can buy through sales
Look elsewhere if
- Skip it if you want to improve your own store listing, as there are no keyword or listing tools
- Not for you if you want a price up front, since every product is quoted after a demo
- Tight if you want to try it alone, as the trial or sample data has to be arranged with Apptopia's team
- Watch out: downloads, revenue and usage are Apptopia's modelled estimates and panel data, not figures from the stores
- Watch out: ad, review, audience and SDK data are add-ons on top of the main products
How we grade them
| 1.6GPAAppMagicWeak | 2.0GPAApptopiaFair | |
|---|---|---|
| Value for money | CNo price is published. The pricing page is a demo request form, and the price is only given on a sales call, matched to your use case. | CNo price is published. Base, Advanced, Market Explorer and Publisher Prospector are all enterprise services, and the price is only given on a sales call after a demo. |
| Free plan and trial | FNothing free on record: no free plan and no trial, only the demo call with the sales team. | CNo free plan. A free, no-commitment trial or sample data can be arranged, but only by asking Apptopia's team, and its length isn't stated. |
| Features | CRevenue and download estimates, store rankings, retention and session data, ad creatives, Apple Ads and keyword data, plus Steam games. The ASO side is keyword and Apple Ads data; there's no keyword rank tracking or listing editor on record. | DDownloads, revenue, DAU, MAU and time spent for 14 million+ apps in 160+ countries, an API with 40+ endpoints and an MCP server. For store optimization it has no keyword research, rank tracking or listing tools, so you'd need another product. |
| Ease of use | CNo rating on record. You start with a demo built around your use case, and it's a large market data tool with a lot of reports to learn. | CNo rating on record. It's sold as an enterprise data service with a demo first, and much of it arrives as API feeds or warehouse deliveries to set up. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | BWeb only, with no desktop or phone app. Data goes out over an API and to Snowflake, AWS, BigQuery, Redshift, Azure and Postgres, and it links to Bloomberg Terminal, Salesforce, Claude and ChatGPT. |
| Best for | mobile and Steam market estimates for game studios | app download and revenue estimates for investors |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppMagic and Apptopia. How we grade
Where they differ
- AppMagic also covers keyword research and app store optimization.
- Apptopia also covers reports.
In commonWebDashboards
At a glance
| AppMagic | Apptopia | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | Free, no-commitment trial or sample data, arranged with Apptopia's team on request |
| Web | ||
| Made by | Sensor Tower, Inc. | Apptopia |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppMagic
- No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
- The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
- Revenue and download figures are estimates, not numbers reported by the stores.
Apptopia
- No prices are published: Base, Advanced, Market Explorer and Publisher Prospector are all described as enterprise-level services sold after a demo.
- It is a market-intelligence data product, not a keyword research or listing optimization tool for ASO.
- Downloads, revenue and usage figures are Apptopia's modelled estimates and device-panel data, not figures from the stores.
Key features
AppMagic
- Mobile market analytics
- Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.
- Advertising and ASO data
- Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.
- Retention and engagement
- Retention figures and the number and length of sessions for your own apps or competitors' apps.
- Steam analytics
- Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.
- Store rankings and research reports
- Live store rankings and top charts, plus published research on genres, live ops and markets.
Apptopia
- Market Explorer for brands
- A web tool with app store data on more than 14 million apps: downloads, revenue, DAU and MAU, sessions and time spent in 160+ countries.
- Apptopia Base and Advanced for investors
- Base covers 3,500+ tickers with daily estimates and up to 10 years of history; Advanced adds churn, retention and user overlap for 525+ tickers.
- Sector data packages
- The same investor data sold for one sector or a themed group of sectors, with a dashboard, the MCP server and a Mobile Performance Index.
- MCP server
- Connects Apptopia data to Claude, ChatGPT, Gemini or Copilot so analysts can ask about a ticker, app or metric in plain language.
- API and data feeds
- An API with over 40 endpoints and data delivered to Snowflake, AWS Data Exchange, S3, Redshift, BigQuery, Azure, Google Cloud or Postgres.
- Ad, review and SDK intelligence
- Add-ons cover competitors' advertising, review analysis, audience demographics and which SDKs apps install or remove.
Plans
AppMagic
Pricing could not be confirmed. See appmagic.rocks.
Apptopia
Pricing could not be confirmed. See apptopia.com.
Common questions
Which is cheaper, AppMagic or Apptopia?
As of Oct 23, 2026, AppMagic has no price we could confirm, and Apptopia has no price we could confirm.
Which has a free plan, AppMagic or Apptopia?
As of Oct 23, 2026, neither AppMagic nor Apptopia has a free plan. Apptopia has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.