Appfigures vs Apptopia (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than Apptopia: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on features. Apptopia grades higher on platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Apptopia
Mobile app performance data for investors, brands and sales teams
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick Apptopia if
- Fits if you're an investor tracking public companies through their apps' downloads and usage
- Works for brands that want rivals' download and usage figures and can buy through sales
Look elsewhere if
- Skip it if you want to improve your own store listing, as there are no keyword or listing tools
- Not for you if you want a price up front, since every product is quoted after a demo
- Tight if you want to try it alone, as the trial or sample data has to be arranged with Apptopia's team
- Watch out: downloads, revenue and usage are Apptopia's modelled estimates and panel data, not figures from the stores
- Watch out: ad, review, audience and SDK data are add-ons on top of the main products
How we grade them
| 2.2GPAAppfiguresFair | 2.0GPAApptopiaFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CNo price is published. Base, Advanced, Market Explorer and Publisher Prospector are all enterprise services, and the price is only given on a sales call after a demo. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CNo free plan. A free, no-commitment trial or sample data can be arranged, but only by asking Apptopia's team, and its length isn't stated. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | DDownloads, revenue, DAU, MAU and time spent for 14 million+ apps in 160+ countries, an API with 40+ endpoints and an MCP server. For store optimization it has no keyword research, rank tracking or listing tools, so you'd need another product. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. It's sold as an enterprise data service with a demo first, and much of it arrives as API feeds or warehouse deliveries to set up. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb only, with no desktop or phone app. Data goes out over an API and to Snowflake, AWS, BigQuery, Redshift, Azure and Postgres, and it links to Bloomberg Terminal, Salesforce, Claude and ChatGPT. |
| Best for | store sales and downloads with keyword tracking on top | app download and revenue estimates for investors |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and Apptopia. How we grade
Where they differ
- Appfigures also covers keyword research, rank tracking and app store optimization.
- Apptopia also covers dashboards.
At a glance
| Appfigures | Apptopia | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | Not published |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | Free, no-commitment trial or sample data, arranged with Apptopia's team on request |
| Web | ||
| Made by | Appfigures | Apptopia |
| Price read from | appfigures.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Apptopia
- No prices are published: Base, Advanced, Market Explorer and Publisher Prospector are all described as enterprise-level services sold after a demo.
- It is a market-intelligence data product, not a keyword research or listing optimization tool for ASO.
- Downloads, revenue and usage figures are Apptopia's modelled estimates and device-panel data, not figures from the stores.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Apptopia
- Market Explorer for brands
- A web tool with app store data on more than 14 million apps: downloads, revenue, DAU and MAU, sessions and time spent in 160+ countries.
- Apptopia Base and Advanced for investors
- Base covers 3,500+ tickers with daily estimates and up to 10 years of history; Advanced adds churn, retention and user overlap for 525+ tickers.
- Sector data packages
- The same investor data sold for one sector or a themed group of sectors, with a dashboard, the MCP server and a Mobile Performance Index.
- MCP server
- Connects Apptopia data to Claude, ChatGPT, Gemini or Copilot so analysts can ask about a ticker, app or metric in plain language.
- API and data feeds
- An API with over 40 endpoints and data delivered to Snowflake, AWS Data Exchange, S3, Redshift, BigQuery, Azure, Google Cloud or Postgres.
- Ad, review and SDK intelligence
- Add-ons cover competitors' advertising, review analysis, audience demographics and which SDKs apps install or remove.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Apptopia
Pricing could not be confirmed. See apptopia.com.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Apptopia
No public discounts listed.
Common questions
Which is cheaper, Appfigures or Apptopia?
As of Oct 23, 2026, Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and Apptopia has no price we could confirm.
Which has a free plan, Appfigures or Apptopia?
As of Oct 23, 2026, only Appfigures has a free plan. Apptopia does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.