Appfigures vs AppMagic (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than AppMagic: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick AppMagic if
- Fits if you're a game studio sizing a genre or a rival on mobile and Steam
- Works for marketing teams studying rivals' ad creatives and Apple Ads activity
Look elsewhere if
- Not for you if you want a price before a call, as there's none on the site
- Skip it if you want to try it first, since there's no free plan or trial, only a demo
- Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
- Watch out: revenue and download figures are estimates, not numbers reported by the stores
- Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record
How we grade them
| 2.2GPAAppfiguresFair | 1.6GPAAppMagicWeak | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CNo price is published. The pricing page is a demo request form, and the price is only given on a sales call, matched to your use case. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | FNothing free on record: no free plan and no trial, only the demo call with the sales team. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CRevenue and download estimates, store rankings, retention and session data, ad creatives, Apple Ads and keyword data, plus Steam games. The ASO side is keyword and Apple Ads data; there's no keyword rank tracking or listing editor on record. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. You start with a demo built around your use case, and it's a large market data tool with a lot of reports to learn. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | store sales and downloads with keyword tracking on top | mobile and Steam market estimates for game studios |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and AppMagic. How we grade
Where they differ
- Appfigures also covers reports and rank tracking.
- AppMagic also covers dashboards.
At a glance
| Appfigures | AppMagic | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | Not published |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | None listed |
| Web | ||
| Made by | Appfigures | Sensor Tower, Inc. |
| Price read from | appfigures.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
AppMagic
- No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
- The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
- Revenue and download figures are estimates, not numbers reported by the stores.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
AppMagic
- Mobile market analytics
- Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.
- Advertising and ASO data
- Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.
- Retention and engagement
- Retention figures and the number and length of sessions for your own apps or competitors' apps.
- Steam analytics
- Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.
- Store rankings and research reports
- Live store rankings and top charts, plus published research on genres, live ops and markets.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
AppMagic
Pricing could not be confirmed. See appmagic.rocks.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
AppMagic
No public discounts listed.
Common questions
Which is cheaper, Appfigures or AppMagic?
As of Oct 23, 2026, Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and AppMagic has no price we could confirm.
Which has a free plan, Appfigures or AppMagic?
As of Oct 23, 2026, only Appfigures has a free plan. AppMagic does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.