AppMagic vs AppTweak (2026): which should you pick?

Pick AppMagic if

• Fits if you're a game studio sizing a genre or a rival on mobile and Steam
• Works for marketing teams studying rivals' ad creatives and Apple Ads activity

Look elsewhere if

• Not for you if you want a price before a call, as there's none on the site
• Skip it if you want to try it first, since there's no free plan or trial, only a demo
• Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
• Watch out: revenue and download figures are estimates, not numbers reported by the stores
• Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record

Pick AppTweak if

• Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
• Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
• Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
• Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
• Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
• Watch out: review replies, the API and download estimates are separate products with their own plans

AppMagic

• No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
• The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
• Revenue and download figures are estimates, not numbers reported by the stores.

AppTweak

• Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
• Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
• The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
• Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.

AppMagic

Mobile market analytics

Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.

Advertising and ASO data

Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.

Retention and engagement

Retention figures and the number and length of sessions for your own apps or competitors' apps.

Steam analytics

Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.

Store rankings and research reports

Live store rankings and top charts, plus published research on genres, live ops and markets.

AppTweak

Keyword research and tracking

Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.

Competitor metadata and creatives

See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.

Organic installs per keyword

From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.

Reporting Studio

Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.

AI visibility for apps

An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.

Apple Ads campaign manager

A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.

AppMagic

Pricing could not be confirmed. See appmagic.rocks.

AppTweak

• Essential$79

  per month for 5 apps, billed annually ($99 billed monthly)

  500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.

• Grow$299

  per month for 5 apps, billed annually ($359 billed monthly)

  1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.

• Expand$549

  per month for 5 apps, billed annually ($659 billed monthly)

  3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.

• EnterpriseCustom

  Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.

AppMagic

No public discounts listed.

AppTweak

• Annual discount

  Two months free with annual billing

  AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.