Gummicube vs MobileAction (2026): which should you pick?
As of Oct 23, 2026, MobileAction grades higher than Gummicube: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
MobileAction grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
MobileAction
ASO keyword tools and Apple Ads campaign management for app teams
Which one is for you
Pick Gummicube if
- Fits if you'd rather pay an agency to run store optimization than learn a tool yourself
- Works for brands that want creative tests run away from the live store page before changing it
Look elsewhere if
- Not for you if you want a price before a sales call, as nothing is published
- Skip it if you want to try it yourself first, as there's no free plan or self-serve trial
- Skip it if you want a self-serve subscription, as the tools are offered alongside its agency services
- Watch out: there's no API on record, and the only named integrations are Apple Search Ads and Google Ads
Pick MobileAction if
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
How we grade them
| 1.6GPAGummicubeWeak | 2.2GPAMobileActionFair | |
|---|---|---|
| Value for money | CNo price is published. The tools and services are sold after a contact form or a call, so the price is only given on a sales call, and there's nothing to set against this category's figures. | CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. |
| Free plan and trial | FNothing free. There's no free plan and no self-serve trial on the site, only a contact form. | DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. |
| Features | CKeyword rank tracking and indexing checks, competitors' metadata, creative A/B tests on test listings, paid search keyword data and reporting. The listing gives little detail of either tool, and they come with the agency's services rather than on their own. | BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. |
| Ease of use | CNo rating on record. Getting started means a contact form and a call, and the work is shared with its agency team rather than set up by you. | CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on record. The named integrations are Apple Search Ads and Google Ads. | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. |
| Best for | handing app store optimization to an agency | low-cost keyword tracking with Apple Ads tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gummicube and MobileAction. How we grade
Where they differ
- Gummicube also covers reports and a/B testing.
At a glance
| Gummicube | MobileAction | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $12.50 per month, billed yearly ($15 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled |
| Web | ||
| Made by | Gummicube | MobileAction, Inc. |
| Price read from | Not confirmed | mobileaction.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Gummicube
- No prices are published: the tools and services are sold after a contact form or call.
- There is no free plan or self-serve trial on the site.
- The tools are offered alongside Gummicube's agency services rather than as a stand-alone subscription.
MobileAction
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Key features
Gummicube
- DATACUBE keyword intelligence
- Track keyword rankings and how conversion affects them, see how Apple and Google index an app, and follow competitors' metadata changes.
- Splitcube A/B testing
- Test icons, screenshots and other creatives on variant store listings or in a search-results view, without changing the live App Store or Google Play page.
- Paid search keyword data
- See the keywords Apple already finds an app relevant for, to expand Apple Search Ads keyword lists, and check how Google Ads reads a Play listing.
- Attribution and reporting
- Reports on how an app ranks and converts in both stores, with seasonality and keyword trends behind downloads.
- Managed ASO services
- Keyword and conversion optimization, creative production, focus groups and surveys, reputation management and app launch work done by its team.
MobileAction
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Plans
Gummicube
Pricing could not be confirmed. See gummicube.com.
MobileAction
Lite$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
EnterpriseCustom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Ways to pay less
Gummicube
No public discounts listed.
MobileAction
- Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Common questions
Which is cheaper, Gummicube or MobileAction?
As of Oct 23, 2026, Gummicube has no price we could confirm, and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).
Which has a free plan, Gummicube or MobileAction?
As of Oct 23, 2026, neither Gummicube nor MobileAction has a free plan. MobileAction has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.