MobileAction review (2026): is it worth $12.50 a month, billed yearly?
ASO keyword tools and Apple Ads campaign management for app teams
MobileAction report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for low-cost keyword tracking with Apple Ads tools
MobileAction sells keyword research, ranked-keyword reports, competitor metadata and review analysis for both stores, plus a separate Apple Ads campaign manager. Lite is $12.50 a month on yearly billing, but that's 100 keywords and 3 months of history. Competitors' keywords wait on Basic at $59, and the 7-day trial needs billing details and starts the plan unless you cancel.
Who MobileAction is for
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Who MobileAction is not for
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
Why MobileAction gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199.
- DFree plan and trialNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours.
- BFeaturesKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales.
- CEase of useNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales.
What these grades rest on. Graded from this listing, whose facts were read from MobileAction's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make MobileAction? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/mobile-action#review"><img src="https://toolgpa.com/badge/mobile-action.svg" alt="MobileAction: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where MobileAction stands among app store optimization tools
MobileAction's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on features (B, above 30 of 42) and worst on free plan and trial (D, above 7).
Its paid plans start at $12.50 a month, against a middle price of $19 for the category: 11 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. MobileAction’s own letter is outlined.
- CValue for moneyAbove 10 of 42, level with 20
- DFree plan and trialAbove 7 of 42, level with 4
- BFeaturesAbove 30 of 42, level with 12
- CEase of useAbove 0 of 42, level with 38
- BPlatforms and integrationsAbove 18 of 42, level with 24
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep MobileAction, or make your own?
Keep it
To replace MobileAction you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $150 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. MobileAction’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is MobileAction?
MobileAction sells ASO Intelligence plans for keyword research, ranked-keyword reports, competitor metadata and review analysis on the App Store and Google Play, priced by keywords, apps and seats. Its separate campaign manager runs Apple Ads with bidding automations, and ad, search ads and API data are sold through sales. It was acquired by InMobi Advertising in 2026.
Worth knowing
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Key features
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
MobileAction pricing
As of Oct 23, 2026, MobileAction is a paid product with a free trial, starting at $12.50 per month, billed yearly ($15 billed monthly).
- Starts at
- $12.50 per month, billed yearly ($15 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
| Plan | Price | What you get |
|---|---|---|
| Lite | $12.50per month, billed yearly ($15 billed monthly) | 100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report. |
| Basic | $59per month, billed yearly ($69 billed monthly) | 500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies. |
| Pro | $199per month, billed yearly ($239 billed monthly) | 1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research. |
| Enterprise | Custom | Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager. |
Read from mobileaction.co on Oct 23, 2026. Prices change, so confirm with MobileAction before you buy.
Ways to pay less
- Annual discountTwo months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Stated on mobileaction.co
Works with
MobileAction alternatives
- MobileAction vs AppTweak
Free trial · from $79/mo
- MobileAction vs Sensor Tower
Free plan
- MobileAction vs Appfigures
Free plan · from $7.99/mo
- MobileAction vs SplitMetrics
Free plan · from $500/mo
- MobileAction vs App Radar
Free trial · from €58/mo
Common questions
Does MobileAction have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. MobileAction is listed for Web.
Does MobileAction have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. MobileAction is listed for Web.
Is MobileAction open source?
MobileAction is not described as open source on its own site, as read on Oct 23, 2026.
Does MobileAction have an API?
Yes. MobileAction offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.