ASO.dev review (2026): is it worth $15 a month per seat, billed yearly?
App Store Connect manager with unlimited ASO keyword tracking
ASO.dev report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for managing App Store Connect listings from a desktop app
ASO.dev is an installed app for editing App Store Connect and Google Play listings, prices and screenshots in bulk and answering reviews, with unlimited App Store keyword tracking from Indie at $29 a seat a month billed annually. There's no web version, the trial lasts only 3 days, and keyword tracking doesn't cover Google Play yet.
Who ASO.dev is for
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Who ASO.dev is not for
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
Why ASO.dev gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyConsole is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69.
- DFree plan and trialNo free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move.
- CFeaturesMetadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available.
- CEase of useNo rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up.
- BPlatforms and integrationsMac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request.
What these grades rest on. Graded from this listing, whose facts were read from ASO.dev's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/aso-dev#review"><img src="https://toolgpa.com/badge/aso-dev.svg" alt="ASO.dev: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where ASO.dev stands among app store optimization tools
ASO.dev's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 18 of 42) and worst on free plan and trial (D, above 7).
Its paid plans start at $15 a month for each person, against a middle price of $19 for the category: 14 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. ASO.dev’s own letter is outlined.
- CValue for moneyAbove 10 of 42, level with 20
- DFree plan and trialAbove 7 of 42, level with 4
- CFeaturesAbove 2 of 42, level with 27
- CEase of useAbove 0 of 42, level with 38
- BPlatforms and integrationsAbove 18 of 42, level with 24
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep ASO.dev, or make your own?
Keep it
To replace ASO.dev you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $180 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- Apps for macOS, Windows, Linux, iOS and Android that stay in step with each other.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. ASO.dev’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ASO.dev?
ASO.dev is an app for managing App Store Connect and Google Play listings and doing App Store keyword research. It edits metadata across localizations, bulk-uploads screenshots, changes subscription prices and answers reviews, while higher plans add unlimited keyword tracking, competitor research and Apple Ads intelligence. It runs as a desktop and mobile app rather than in a browser.
Worth knowing
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Key features
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
ASO.dev pricing
As of Oct 23, 2026, ASO.dev is a paid product with a free trial, starting at $15 per seat / month, billed annually ($19 billed monthly).
- Starts at
- $15 per seat / month, billed annually ($19 billed monthly)
- Free plan
- None
- Free trial
- 3-day free trial on every plan
| Plan | Price | What you get |
|---|---|---|
| Console | $15per seat / month, billed annually ($19 billed monthly) | Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year. |
| Indie | $29per seat / month, billed annually ($39 billed monthly) | Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export. |
| Pro | $69per seat / month, billed annually ($89 billed monthly) | 60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year. |
| Marketing | $149per seat / month, billed annually ($199 billed monthly) | Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights. |
Read from aso.dev on Oct 23, 2026. Prices change, so confirm with ASO.dev before you buy.
Ways to pay less
- Annual discountLower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Stated on aso.dev
Works with
ASO.dev alternatives
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- ASO.dev vs AppDrift
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Common questions
Is ASO.dev open source?
ASO.dev is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.