The ASO.dev Insider’s Guide
Everything we know about ASO.dev in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ASO.dev
The Insider’s Guide
App Store Connect manager with unlimited ASO keyword tracking
Every plan, grade, refund rule and rival among app store optimization tools, read from ASO.dev’s own pages.
Made by ASO.dev LLP · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ASO.dev’s own pages, its app-store listings and our grades. Every fact in it is on ASO.dev’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
ASO.dev is an app for managing App Store Connect and Google Play listings and doing App Store keyword research. It edits metadata across localizations, bulk-uploads screenshots, changes subscription prices and answers reviews, while higher plans add unlimited keyword tracking, competitor research and Apple Ads intelligence. It runs as a desktop and mobile app rather than in a browser.
To get you started, here are 9 things to know about ASO.dev, taken from its own pages and our grades.
You install the app and connect App Store Connect or Google Play Console before anything shows up.
- 1
Best for managing App Store Connect listings from a desktop app
ASO.dev is an installed app for editing App Store Connect and Google Play listings, prices and screenshots in bulk and answering reviews, with unlimited App Store keyword tracking from Indie at $29 a seat a month billed annually.
- 2
Paid plans start at $15 a month for each person
As its pricing page puts it: $15 per seat / month, billed annually ($19 billed monthly).
- 3
You can try it first
3-day free trial on every plan
- 4
It runs on 5 platforms
macOS, Windows, Linux, iOS and Android.
- 5
Metadata and bulk editors
Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- 6
Unlimited keyword tracking
From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- 7
Competitor and keyword spy tools
See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- 8
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace ASO.dev you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
ASO.dev at a glance
- Pricing
- Free trial, from $15 per seat / month, billed annually ($19 billed monthly)
- Free plan
- No
- Free trial
- 3-day free trial on every plan
- Runs on
- macOS, Windows, Linux, iOS, Android
- Made by
- ASO.dev LLP
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for managing App Store Connect listings from a desktop app
ASO.dev is an installed app for editing App Store Connect and Google Play listings, prices and screenshots in bulk and answering reviews, with unlimited App Store keyword tracking from Indie at $29 a seat a month billed annually. There's no web version, the trial lasts only 3 days, and keyword tracking doesn't cover Google Play yet.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Console is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69. |
| Free plan and trial | D | No free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move. |
| Features | C | Metadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available. |
| Ease of use | C | No rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up. |
| Platforms and integrations | B | Mac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ASO.dev is for
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Who it is not for
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
Good to know
Good for
- Developers who spend a lot of time in App Store Connect and Google Play Console
- Tracking large App Store keyword lists without per-keyword limits
- Studios localizing listings into many languages
Worth knowing
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start, for each person
ASO.dev is a paid product with a free trial, starting at $15 per seat / month, billed annually ($19 billed monthly).
Console
$15
per seat / month, billed annually ($19 billed monthly)
Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year.
Indie
$29
per seat / month, billed annually ($39 billed monthly)
Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export.
Pro
$69
per seat / month, billed annually ($89 billed monthly)
60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year.
Marketing
$149
per seat / month, billed annually ($199 billed monthly)
Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights.
Trying it first
3-day free trial on every plan
Read from aso.dev on Oct 23, 2026.
Ways to pay less
Annual discount
Lower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Stated on aso.dev
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
5
Places it runs: macOS, Windows, Linux, iOS and Android
App Store Connect manager with unlimited ASO keyword tracking. Here is what it does, as its own site describes it, and what it covers: AI features, keyword research, rank tracking, app store optimization.
The gap is Google Play: its ASO analytics is listed as not yet available.
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
Where it runs
- macOS
- Windows
- Linux
- iOS
- Android
What it works with
- App Store Connect
- Google Play Console
- Apple Ads
- Figma
- DeepL
- Google Translate
- OpenAI
- Claude
ASO.dev is made by ASO.dev LLP.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
ASO.dev's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 18 of 42) and worst on free plan and trial (D, above 7).
Its paid plans start at $15 a month for each person, against a middle price of $19 for the category: 14 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. ASO.dev’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- DFree plan and trialAbove 7 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. ASO.dev is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ASO.dev you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $180 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- Apps for macOS, Windows, Linux, iOS and Android that stay in step with each other.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. ASO.dev’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Astro, AppTweak, Asodesk, Appfigures and AppDrift
The 5 tools ASO.dev is most often weighed against, with where each one differs from it.
- 2.2GPA
Astro
Free plan · from $9/mo
Mac app for App Store keyword research and daily rank tracking.
- Astro has a free plan. ASO.dev does not, though it has a free trial.
- Only ASO.dev lists Windows, Linux, iOS and Android apps.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- Only ASO.dev lists macOS, Windows, Linux, iOS and Android apps.
- Only AppTweak lists a web app.
- AppTweak also covers reports and AI search visibility.
- 2.6GPA
Asodesk
Free plan · from $47/mo
ASO keyword research, rank tracking and review replies for apps.
- Asodesk has a free plan. ASO.dev does not, though it has a free trial.
- Only ASO.dev lists macOS, Windows, Linux, iOS and Android apps.
- Only Asodesk lists a web app.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- Appfigures has a free plan. ASO.dev does not, though it has a free trial.
- Only ASO.dev lists macOS, Windows, Linux, iOS and Android apps.
- Only Appfigures lists a web app.
- 2.2GPA
AppDrift
Free plan · from $14.99/mo
ASO workspace for keywords, screenshots, translation and publishing.
- AppDrift has a free plan. ASO.dev does not, though it has a free trial.
- Only ASO.dev lists macOS, Windows, Linux, iOS and Android apps.
- Only AppDrift lists a web app.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ASO.dev free?
No, ASO.dev is a paid product, but you can try it first. 3-day free trial on every plan.
How much does ASO.dev cost?
ASO.dev lists 4 plans. Console: $15 per seat / month, billed annually ($19 billed monthly).
What platforms does ASO.dev work on?
ASO.dev is available on macOS, Windows, Linux, iOS and Android.
Does ASO.dev offer any discounts?
ASO.dev publicly lists the following: Lower per-seat price with yearly billing.
Is ASO.dev open source?
ASO.dev is not described as open source on its own site, as read on Oct 23, 2026.
What does ASO.dev integrate with?
ASO.dev's listing names App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude.
Who makes ASO.dev?
ASO.dev is made by ASO.dev LLP.
What are the alternatives to ASO.dev?
The closest alternatives to ASO.dev in our directory are Astro, AppTweak, Asodesk, Appfigures and AppDrift.
How does ASO.dev compare with other app store optimization tools?
ASO.dev's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Is ASO.dev good value for money?
ToolGPA grades ASO.dev C for value for money. Its paid plans start at $15 a month for each person, against a middle price of $19 for the category: 14 of the 33 others that charge start lower.
Could I make my own version of ASO.dev?
To replace ASO.dev you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from ASO.dev’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from ASO.dev's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by ASO.dev LLP. Prices change, so check aso.dev before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ASO.dev, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/aso-dev
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ASO.dev: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/aso-dev
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/aso-dev/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after ASO.dev, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ASO.dev’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. ASO.dev is a trademark of its owner, and this guide is not made, paid for or approved by ASO.dev LLP. Prices and plans change: check aso.dev before you buy.