Appfigures vs ASO.dev (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than ASO.dev: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on the free plan and features. ASO.dev grades higher on platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
ASO.dev
App Store Connect manager with unlimited ASO keyword tracking
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick ASO.dev if
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Look elsewhere if
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
How we grade them
| 2.2GPAAppfiguresFair | 2.0GPAASO.devFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CConsole is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | DNo free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CMetadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BMac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request. |
| Best for | store sales and downloads with keyword tracking on top | managing App Store Connect listings from a desktop app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and ASO.dev. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. ASO.dev starts at $15 a month for each person and scores 2.3.
They score the same, and Appfigures starts $7.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and 3 score higher than ASO.dev for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports.
At a glance
| Appfigures | ASO.dev | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $15 per seat / month, billed annually ($19 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | 3-day free trial on every plan |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | Appfigures | ASO.dev LLP |
| Price read from | appfigures.com | aso.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
ASO.dev
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
ASO.dev
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
ASO.dev
Console$15
per seat / month, billed annually ($19 billed monthly)
Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year.
Indie$29
per seat / month, billed annually ($39 billed monthly)
Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export.
Pro$69
per seat / month, billed annually ($89 billed monthly)
60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year.
Marketing$149
per seat / month, billed annually ($199 billed monthly)
Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
ASO.dev
- Annual discount
Lower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Common questions
Which is cheaper, Appfigures or ASO.dev?
As of Oct 23, 2026, Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and ASO.dev starts at $15 per seat / month, billed annually ($19 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Appfigures or ASO.dev?
As of Oct 23, 2026, only Appfigures has a free plan. ASO.dev does not, though it has a free trial.
Which platforms do Appfigures and ASO.dev run on?
As of Oct 23, 2026, only Appfigures lists a web app and only ASO.dev lists macOS, Windows, Linux, iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.