AppDrift vs ASO.dev (2026): which should you pick?
As of Oct 23, 2026, AppDrift grades higher than ASO.dev: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppDrift grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppDrift
ASO workspace for keywords, screenshots, translation and publishing
ASO.dev
App Store Connect manager with unlimited ASO keyword tracking
Which one is for you
Pick AppDrift if
- Fits if you're an indie developer who wants keyword tracking, listing text and screenshots in one tool
- Works for people localizing a store listing into many languages for both stores
Look elsewhere if
- Tight if you're staying free, as Free has 1 app and 5 keywords, with no publishing, API or assistant
- Watch out: popularity and difficulty are AppDrift's own estimates, and Google Play ranks stop at the top 30
- Watch out: AI work runs on tokens, and extra packs cost from $1.99 for 100 to $14.99 for 2,000
- Not for you if you want to try Basic or Studio first, as only Indie has a trial and it needs a card
Pick ASO.dev if
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Look elsewhere if
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
How we grade them
| 2.2GPAAppDriftFair | 2.0GPAASO.devFair | |
|---|---|---|
| Value for money | CBasic is $14.99 a month for 5 apps and 50 keywords, billed monthly, between this category's cheaper quarter and its middle. Indie at $29 lifts that to 10 apps and 2,500 keywords. AI work uses tokens, with extra packs from $1.99 for 100. | CConsole is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69. |
| Free plan and trial | CA free plan that doesn't expire: 1 app, 5 keywords, 1 competitor, the screenshot editor with unlimited exports and 50 AI tokens once. Five keywords is a cap you'll hit on day one. The Indie trial needs a card. | DNo free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move. |
| Features | CDaily rank tracking, popularity and difficulty scores, AI listing text and translation, a screenshot studio, store publishing and the Ari assistant. The listing's own gaps keep it here: the scores are its own estimates, and Google Play ranks stop at the top 30. | CMetadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available. |
| Ease of use | CNo rating on record. Publishing needs your App Store Connect or Google Play account connected, and you keep an eye on a token allowance for the AI work. | CNo rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect and Google Play Console, and paid plans add a REST API and an MCP package for Claude Desktop or Cursor. | BMac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request. |
| Best for | ASO copy, screenshots and publishing in one place | managing App Store Connect listings from a desktop app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppDrift and ASO.dev. How we grade
Price against what you get
AppDrift starts at $14.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. ASO.dev starts at $15 a month for each person and scores 2.3.
They score the same, and AppDrift starts $0.01 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppDrift for less, and 3 score higher than ASO.dev for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| AppDrift | ASO.dev | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $14.99 per month for 5 apps and 50 keywords, billed monthly | $15 per seat / month, billed annually ($19 billed monthly) |
| Free plan | 1 app, 5 keywords tracked daily, 1 competitor, the screenshot editor with unlimited exports and no watermark, and 50 AI tokens once. It does not expire. | None |
| Free trial | 7-day free trial of Indie for eligible accounts; a card is required | 3-day free trial on every plan |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | AppDrift LLC | ASO.dev LLP |
| Price read from | appdrift.co | aso.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppDrift
- Popularity and difficulty are AppDrift's own estimates, and Android ranks stop at the top 30 results Google Play returns.
- Store publishing, monitoring, the API and the Ari assistant all need a paid plan; Free has 1 app and 5 keywords.
- AI work runs on tokens; extra packs cost $1.99 for 100, $4.99 for 500 or $14.99 for 2,000.
- Only Indie has a free trial; paid plans carry a 30-day money-back guarantee on the first charge.
ASO.dev
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Key features
AppDrift
- Daily keyword tracking
- Ranks for tracked keywords update daily with full history and CSV export. Google Play ranks are read only down to the top 30.
- Popularity and difficulty scores
- Every keyword gets popularity and difficulty out of 100; AppDrift says both are its own computed estimates, not store search volume.
- Listing text and translation
- Generates titles, subtitles and descriptions with AI and translates them into 60+ languages, using AI tokens from the plan's allowance.
- Screenshot studio
- A screenshot editor with templates and unlimited exports on every plan; AI screenshot campaigns cost 5 tokens each.
- Store publishing
- Paid plans send reviewed listing text to App Store Connect or Google Play after the store account is connected. App binaries are not sent.
- Ari, action plan and API
- Paid plans add the Ari assistant, a weekly action plan, review management, a REST API and an MCP package for Claude Desktop or Cursor.
ASO.dev
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
Plans
AppDrift
Free$0
1 app, 5 tracked keywords, 1 competitor ranked daily, full rank history, screenshot editor and 50 AI tokens once.
Basic$14.99
per month for 5 apps and 50 keywords, billed monthly
3 competitors per app, 100 Ari messages and 500 AI tokens a month, store publishing, monitoring and the weekly action plan.
Indie$29
per month for 10 apps and 2,500 keywords, billed monthly
10 competitors per app, 300 Ari messages and 3,000 AI tokens a month, AI review replies and Pro screenshot collections. $290 a year.
Studio$59
per month for 50 apps and 10,000 keywords, billed monthly
Everything in Indie, with 25 competitors per app, 750 Ari messages and 8,000 AI tokens a month. No free trial.
EnterpriseCustom
More than 50 apps, with limits, AI capacity and your own AI keys agreed with AppDrift.
ASO.dev
Console$15
per seat / month, billed annually ($19 billed monthly)
Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year.
Indie$29
per seat / month, billed annually ($39 billed monthly)
Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export.
Pro$69
per seat / month, billed annually ($89 billed monthly)
60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year.
Marketing$149
per seat / month, billed annually ($199 billed monthly)
Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights.
Ways to pay less
AppDrift
- Annual discount
Two months free with annual billing
AppDrift's pricing page labels annual billing as 2 months free; Indie is $290 a year instead of $29 a month.
ASO.dev
- Annual discount
Lower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Common questions
Which is cheaper, AppDrift or ASO.dev?
As of Oct 23, 2026, AppDrift starts at $14.99 per month for 5 apps and 50 keywords, billed monthly, and ASO.dev starts at $15 per seat / month, billed annually ($19 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, AppDrift or ASO.dev?
As of Oct 23, 2026, only AppDrift has a free plan. ASO.dev does not, though it has a free trial.
Which platforms do AppDrift and ASO.dev run on?
As of Oct 23, 2026, only AppDrift lists a web app and only ASO.dev lists macOS, Windows, Linux, iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.