AppTweak vs ASO.dev (2026): which should you pick?
As of Oct 23, 2026, AppTweak and ASO.dev share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where AppTweak grades higher, or value for money, where ASO.dev does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
ASO.dev
App Store Connect manager with unlimited ASO keyword tracking
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick ASO.dev if
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Look elsewhere if
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
How we grade them
| 2.0GPAAppTweakFair | 2.0GPAASO.devFair | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | CConsole is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | DNo free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CMetadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | BMac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request. |
| Best for | keyword and creative research on both app stores | managing App Store Connect listings from a desktop app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and ASO.dev. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASO.dev starts at $15 a month for each person and scores 2.3.
AppTweak scores higher, and starts $64 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 3 score higher than ASO.dev for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports and AI search visibility.
At a glance
| AppTweak | ASO.dev | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | $15 per seat / month, billed annually ($19 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | 3-day free trial on every plan |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | AppTweak | ASO.dev LLP |
| Price read from | apptweak.com | aso.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
ASO.dev
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
ASO.dev
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
ASO.dev
Console$15
per seat / month, billed annually ($19 billed monthly)
Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year.
Indie$29
per seat / month, billed annually ($39 billed monthly)
Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export.
Pro$69
per seat / month, billed annually ($89 billed monthly)
60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year.
Marketing$149
per seat / month, billed annually ($199 billed monthly)
Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
ASO.dev
- Annual discount
Lower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Common questions
Which is cheaper, AppTweak or ASO.dev?
As of Oct 23, 2026, AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and ASO.dev starts at $15 per seat / month, billed annually ($19 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, AppTweak or ASO.dev?
As of Oct 23, 2026, neither AppTweak nor ASO.dev has a free plan. Both have a free trial.
Which platforms do AppTweak and ASO.dev run on?
As of Oct 23, 2026, only AppTweak lists a web app and only ASO.dev lists macOS, Windows, Linux, iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.