ASOTool review (2026): is the free plan enough?
Keyword research and rank tracking for App Store and Google Play
ASOTool report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for keyword research on a small budget
ASOTool scores keyword popularity, difficulty and opportunity from live store results, tracks your rank in any of 175 storefronts and proposes a title, subtitle and keyword field, with Pro at $12.99 a month for unlimited apps and keywords. It covers keywords and metadata only, with no reviews, ads or download estimates, and Google Play popularity is always an estimate.
Who ASOTool is for
- Fits if you're an indie developer researching keywords for both stores on a small budget
- Works for agencies keeping one shared workspace per client app on Pro
Who ASOTool is not for
- Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
- Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
- Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
- Not for you if you want yearly billing, as Pro is sold monthly only
- Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record
Why ASOTool gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read.
- CFree plan and trialA free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout.
- CFeaturesKeyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates.
- CEase of useNo rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first.
- CPlatforms and integrationsWeb only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON.
What these grades rest on. Graded from this listing, whose facts were read from ASOTool's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/asotool#review"><img src="https://toolgpa.com/badge/asotool.svg" alt="ASOTool: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where ASOTool stands among app store optimization tools
ASOTool's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Its paid plans start at $12.99 a month, against a middle price of $19 for the category: 12 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. ASOTool’s own letter is outlined.
- CValue for moneyAbove 10 of 42, level with 20
- CFree plan and trialAbove 12 of 42, level with 22
- CFeaturesAbove 2 of 42, level with 27
- CEase of useAbove 0 of 42, level with 38
- CPlatforms and integrationsAbove 2 of 42, level with 15
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep ASOTool, or make your own?
Keep it
To replace ASOTool you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $155.88 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
What this rests on. ASOTool’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ASOTool?
ASOTool is a web-based keyword research tool for the App Store and Google Play. It scores popularity, difficulty and opportunity for each keyword from live store results, tracks an app's rank in any of 175 storefronts, and proposes a title, subtitle and keyword field scored against the saved list. It does not cover reviews, ads or attribution.
Worth knowing
- It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
- Google Play popularity is always an estimate, since Google publishes no search volume.
- The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
- Pro is sold only monthly; the pages read show no yearly price.
Key features
- Keyword discovery
- Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- Marked estimates
- App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- Rank tracking
- Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- Optimize
- Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
- Team workspaces and export
- Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.
ASOTool pricing
As of Oct 23, 2026, ASOTool has a free plan, and paid plans start at $12.99 per month, including VAT, billed monthly.
- Starts at
- $12.99 per month, including VAT, billed monthly
- Free plan
- 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces.
- Free trial
- 7-day free trial of Pro; a card is taken at checkout
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts. |
| Pro | $12.99per month, including VAT, billed monthly | Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export. |
Read from asotool.dev on Oct 23, 2026. Prices change, so confirm with ASOTool before you buy.
ASOTool alternatives
- ASOTool vs Applyra
Free plan · from $8.33/mo
- ASOTool vs Astro
Free plan · from $9/mo
- ASOTool vs AppDrift
Free plan · from $14.99/mo
- ASOTool vs Asodesk
Free plan · from $47/mo
- ASOTool vs AppTweak
Free trial · from $79/mo
Common questions
Does ASOTool have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. ASOTool is listed for Web.
Does ASOTool have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. ASOTool is listed for Web.
Is ASOTool open source?
ASOTool is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.