The ASOTool Insider’s Guide
Everything we know about ASOTool in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ASOTool
The Insider’s Guide
Keyword research and rank tracking for App Store and Google Play
Every plan, grade, refund rule and rival among app store optimization tools, read from ASOTool’s own pages.
Made by ASOTool · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ASOTool’s own pages, its app-store listings and our grades. Every fact in it is on ASOTool’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
ASOTool is a web-based keyword research tool for the App Store and Google Play. It scores popularity, difficulty and opportunity for each keyword from live store results, tracks an app's rank in any of 175 storefronts, and proposes a title, subtitle and keyword field scored against the saved list. It does not cover reviews, ads or attribution.
To get you started, here are 9 things to know about ASOTool, taken from its own pages and our grades.
You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first.
- 1
Best for keyword research on a small budget
It covers keywords and metadata only, with no reviews, ads or download estimates, and Google Play popularity is always an estimate.
- 2
Paid plans start at $12.99 a month
As its pricing page puts it: $12.99 per month, including VAT, billed monthly.
- 3
There is a free plan
10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces.
- 4
It runs on Web
Web.
- 5
Keyword discovery
Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- 6
Marked estimates
App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- 7
Rank tracking
Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- 8
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace ASOTool you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
ASOTool at a glance
- Pricing
- Free plan, from $12.99 per month, including VAT, billed monthly
- Free plan
- Yes
- Free trial
- 7-day free trial of Pro; a card is taken at checkout
- Runs on
- Web
- Made by
- ASOTool
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for keyword research on a small budget
ASOTool scores keyword popularity, difficulty and opportunity from live store results, tracks your rank in any of 175 storefronts and proposes a title, subtitle and keyword field, with Pro at $12.99 a month for unlimited apps and keywords. It covers keywords and metadata only, with no reviews, ads or download estimates, and Google Play popularity is always an estimate.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read. |
| Free plan and trial | C | A free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout. |
| Features | C | Keyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates. |
| Ease of use | C | No rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first. |
| Platforms and integrations | C | Web only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ASOTool is for
- Fits if you're an indie developer researching keywords for both stores on a small budget
- Works for agencies keeping one shared workspace per client app on Pro
Who it is not for
- Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
- Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
- Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
- Not for you if you want yearly billing, as Pro is sold monthly only
- Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record
Good to know
Good for
- Indie developers researching keywords on a small budget
- Apps listed on both the App Store and Google Play
- Agencies keeping one shared workspace per client app
Worth knowing
- It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
- Google Play popularity is always an estimate, since Google publishes no search volume.
- The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
- Pro is sold only monthly; the pages read show no yearly price.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.99
A month to start. There is a free plan too
ASOTool has a free plan. Paid plans start at $12.99 per month, including VAT, billed monthly.
It's sold monthly only, with no yearly price on the pages read.
Free
$0
10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts.
Pro
$12.99
per month, including VAT, billed monthly
Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export.
The free plan
10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces.
Trying it first
7-day free trial of Pro; a card is taken at checkout
Read from asotool.dev on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Keyword research and rank tracking for App Store and Google Play. Here is what it does, as its own site describes it, and what it covers: keyword research, rank tracking, app store optimization.
It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates.
- Keyword discovery
- Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- Marked estimates
- App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- Rank tracking
- Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- Optimize
- Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
- Team workspaces and export
- Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.
Where it runs
- Web
What it works with
Its own pages name no integrations.
ASOTool is made by ASOTool.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
ASOTool's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Its paid plans start at $12.99 a month, against a middle price of $19 for the category: 12 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. ASOTool’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- CFree plan and trialAbove 12 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- CPlatforms and integrationsAbove 2 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. ASOTool is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ASOTool you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $155.88 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
What this rests on. ASOTool’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Applyra, Astro, AppDrift, Asodesk and AppTweak
The 5 tools ASOTool is most often weighed against, with where each one differs from it.
- 2.4GPA
Applyra
Free plan · from $8.33/mo
Flat-price ASO keyword tracker for the App Store and Google Play.
- 2.2GPA
Astro
Free plan · from $9/mo
Mac app for App Store keyword research and daily rank tracking.
- Only ASOTool lists a web app.
- Only Astro lists a macOS app.
- 2.2GPA
AppDrift
Free plan · from $14.99/mo
ASO workspace for keywords, screenshots, translation and publishing.
- 2.6GPA
Asodesk
Free plan · from $47/mo
ASO keyword research, rank tracking and review replies for apps.
- Asodesk also covers reports.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- ASOTool has a free plan. AppTweak does not, though it has a free trial.
- AppTweak also covers reports and AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ASOTool free?
ASOTool has a free plan. 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores.
How much does ASOTool cost?
ASOTool lists 2 plans. Free: $0.
What platforms does ASOTool work on?
ASOTool is available on Web.
Does ASOTool have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. ASOTool is listed for Web.
Does ASOTool have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. ASOTool is listed for Web.
Is ASOTool open source?
ASOTool is not described as open source on its own site, as read on Oct 23, 2026.
Does ASOTool have a free trial?
Yes. 7-day free trial of Pro; a card is taken at checkout.
Who makes ASOTool?
ASOTool is made by a company of the same name.
What are the alternatives to ASOTool?
The closest alternatives to ASOTool in our directory are Applyra, Astro, AppDrift, Asodesk and AppTweak.
How does ASOTool compare with other app store optimization tools?
ASOTool's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Is ASOTool good value for money?
ToolGPA grades ASOTool C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of ASOTool?
To replace ASOTool you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from ASOTool’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from ASOTool's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by ASOTool. Prices change, so check asotool.dev before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ASOTool, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/asotool
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ASOTool: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/asotool
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/asotool/guide
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See our other guides
The best-graded app store optimization tools after ASOTool, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ASOTool’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. ASOTool is a trademark of its owner, and this guide is not made, paid for or approved by ASOTool. Prices and plans change: check asotool.dev before you buy.