AppTweak vs ASOTool (2026): which should you pick?
As of Oct 23, 2026, AppTweak and ASOTool share a 2.0 GPA, and only ASOTool has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppTweak grades higher on features and platforms. ASOTool grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
ASOTool
Keyword research and rank tracking for App Store and Google Play
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick ASOTool if
- Fits if you're an indie developer researching keywords for both stores on a small budget
- Works for agencies keeping one shared workspace per client app on Pro
Look elsewhere if
- Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
- Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
- Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
- Not for you if you want yearly billing, as Pro is sold monthly only
- Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record
How we grade them
| 2.0GPAAppTweakFair | 2.0GPAASOToolFair | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | CPro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | CA free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CKeyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | CWeb only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON. |
| Best for | keyword and creative research on both app stores | keyword research on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and ASOTool. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASOTool starts at $12.99 a month and scores 2.0.
AppTweak scores higher, and starts $66.01 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 7 score higher than ASOTool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports and AI search visibility.
At a glance
| AppTweak | ASOTool | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | $12.99 per month, including VAT, billed monthly |
| Free plan | None | 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces. |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | 7-day free trial of Pro; a card is taken at checkout |
| Web | ||
| Made by | AppTweak | ASOTool |
| Price read from | apptweak.com | asotool.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
ASOTool
- It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
- Google Play popularity is always an estimate, since Google publishes no search volume.
- The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
- Pro is sold only monthly; the pages read show no yearly price.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
ASOTool
- Keyword discovery
- Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- Marked estimates
- App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- Rank tracking
- Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- Optimize
- Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
- Team workspaces and export
- Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
ASOTool
Free$0
10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts.
Pro$12.99
per month, including VAT, billed monthly
Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
ASOTool
No public discounts listed.
Common questions
Which is cheaper, AppTweak or ASOTool?
As of Oct 23, 2026, ASOTool is cheaper to start with: $12.99 a month, against $79 a month for AppTweak. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and ASOTool starts at $12.99 per month, including VAT, billed monthly.
Which has a free plan, AppTweak or ASOTool?
As of Oct 23, 2026, only ASOTool has a free plan. AppTweak does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.