AppDrift vs ASOTool (2026): which should you pick?
As of Oct 23, 2026, AppDrift grades higher than ASOTool: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppDrift grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppDrift
ASO workspace for keywords, screenshots, translation and publishing
ASOTool
Keyword research and rank tracking for App Store and Google Play
Which one is for you
Pick AppDrift if
- Fits if you're an indie developer who wants keyword tracking, listing text and screenshots in one tool
- Works for people localizing a store listing into many languages for both stores
Look elsewhere if
- Tight if you're staying free, as Free has 1 app and 5 keywords, with no publishing, API or assistant
- Watch out: popularity and difficulty are AppDrift's own estimates, and Google Play ranks stop at the top 30
- Watch out: AI work runs on tokens, and extra packs cost from $1.99 for 100 to $14.99 for 2,000
- Not for you if you want to try Basic or Studio first, as only Indie has a trial and it needs a card
Pick ASOTool if
- Fits if you're an indie developer researching keywords for both stores on a small budget
- Works for agencies keeping one shared workspace per client app on Pro
Look elsewhere if
- Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
- Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
- Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
- Not for you if you want yearly billing, as Pro is sold monthly only
- Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record
How we grade them
| 2.2GPAAppDriftFair | 2.0GPAASOToolFair | |
|---|---|---|
| Value for money | CBasic is $14.99 a month for 5 apps and 50 keywords, billed monthly, between this category's cheaper quarter and its middle. Indie at $29 lifts that to 10 apps and 2,500 keywords. AI work uses tokens, with extra packs from $1.99 for 100. | CPro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read. |
| Free plan and trial | CA free plan that doesn't expire: 1 app, 5 keywords, 1 competitor, the screenshot editor with unlimited exports and 50 AI tokens once. Five keywords is a cap you'll hit on day one. The Indie trial needs a card. | CA free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout. |
| Features | CDaily rank tracking, popularity and difficulty scores, AI listing text and translation, a screenshot studio, store publishing and the Ari assistant. The listing's own gaps keep it here: the scores are its own estimates, and Google Play ranks stop at the top 30. | CKeyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates. |
| Ease of use | CNo rating on record. Publishing needs your App Store Connect or Google Play account connected, and you keep an eye on a token allowance for the AI work. | CNo rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect and Google Play Console, and paid plans add a REST API and an MCP package for Claude Desktop or Cursor. | CWeb only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON. |
| Best for | ASO copy, screenshots and publishing in one place | keyword research on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppDrift and ASOTool. How we grade
Price against what you get
AppDrift starts at $14.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. ASOTool starts at $12.99 a month and scores 2.0.
AppDrift scores higher, and starts $2 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, 3 score higher than AppDrift for less, and 7 score higher than ASOTool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| AppDrift | ASOTool | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $14.99 per month for 5 apps and 50 keywords, billed monthly | $12.99 per month, including VAT, billed monthly |
| Free plan | 1 app, 5 keywords tracked daily, 1 competitor, the screenshot editor with unlimited exports and no watermark, and 50 AI tokens once. It does not expire. | 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces. |
| Free trial | 7-day free trial of Indie for eligible accounts; a card is required | 7-day free trial of Pro; a card is taken at checkout |
| Web | ||
| Made by | AppDrift LLC | ASOTool |
| Price read from | appdrift.co | asotool.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppDrift
- Popularity and difficulty are AppDrift's own estimates, and Android ranks stop at the top 30 results Google Play returns.
- Store publishing, monitoring, the API and the Ari assistant all need a paid plan; Free has 1 app and 5 keywords.
- AI work runs on tokens; extra packs cost $1.99 for 100, $4.99 for 500 or $14.99 for 2,000.
- Only Indie has a free trial; paid plans carry a 30-day money-back guarantee on the first charge.
ASOTool
- It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
- Google Play popularity is always an estimate, since Google publishes no search volume.
- The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
- Pro is sold only monthly; the pages read show no yearly price.
Key features
AppDrift
- Daily keyword tracking
- Ranks for tracked keywords update daily with full history and CSV export. Google Play ranks are read only down to the top 30.
- Popularity and difficulty scores
- Every keyword gets popularity and difficulty out of 100; AppDrift says both are its own computed estimates, not store search volume.
- Listing text and translation
- Generates titles, subtitles and descriptions with AI and translates them into 60+ languages, using AI tokens from the plan's allowance.
- Screenshot studio
- A screenshot editor with templates and unlimited exports on every plan; AI screenshot campaigns cost 5 tokens each.
- Store publishing
- Paid plans send reviewed listing text to App Store Connect or Google Play after the store account is connected. App binaries are not sent.
- Ari, action plan and API
- Paid plans add the Ari assistant, a weekly action plan, review management, a REST API and an MCP package for Claude Desktop or Cursor.
ASOTool
- Keyword discovery
- Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- Marked estimates
- App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- Rank tracking
- Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- Optimize
- Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
- Team workspaces and export
- Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.
Plans
AppDrift
Free$0
1 app, 5 tracked keywords, 1 competitor ranked daily, full rank history, screenshot editor and 50 AI tokens once.
Basic$14.99
per month for 5 apps and 50 keywords, billed monthly
3 competitors per app, 100 Ari messages and 500 AI tokens a month, store publishing, monitoring and the weekly action plan.
Indie$29
per month for 10 apps and 2,500 keywords, billed monthly
10 competitors per app, 300 Ari messages and 3,000 AI tokens a month, AI review replies and Pro screenshot collections. $290 a year.
Studio$59
per month for 50 apps and 10,000 keywords, billed monthly
Everything in Indie, with 25 competitors per app, 750 Ari messages and 8,000 AI tokens a month. No free trial.
EnterpriseCustom
More than 50 apps, with limits, AI capacity and your own AI keys agreed with AppDrift.
ASOTool
Free$0
10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts.
Pro$12.99
per month, including VAT, billed monthly
Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export.
Ways to pay less
AppDrift
- Annual discount
Two months free with annual billing
AppDrift's pricing page labels annual billing as 2 months free; Indie is $290 a year instead of $29 a month.
ASOTool
No public discounts listed.
Common questions
Which is cheaper, AppDrift or ASOTool?
As of Oct 23, 2026, ASOTool is cheaper to start with: $12.99 a month, against $14.99 a month for AppDrift. AppDrift starts at $14.99 per month for 5 apps and 50 keywords, billed monthly, and ASOTool starts at $12.99 per month, including VAT, billed monthly.
Which has a free plan, AppDrift or ASOTool?
As of Oct 23, 2026, both AppDrift and ASOTool have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.