Asodesk vs ASOTool (2026): which should you pick?
As of Oct 24, 2026, we pick Asodesk: it is first in our ranking of app store optimization tools, and it grades higher too, 2.6 against 2.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Asodesk grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Asodesk
ASO keyword research, rank tracking and review replies for apps
ASOTool
Keyword research and rank tracking for App Store and Google Play
Which one is for you
Pick Asodesk if
- Fits if you have one app and want to track up to 200 keywords without paying
- Works for small teams that want keyword tracking with 100 review replies a month included
Look elsewhere if
- Tight if you have a second app or a teammate, as the free plan stops at 1 app, 200 keywords and 1 teammate
- Pricey if you want organic installs or estimated installs, which come only with Power at $343 a month
- Watch out: more review replies cost from $24 a month for 300, and review plans are sold separately
- Skip it if you need Huawei or Samsung coverage, auto-replies or help desk links without a custom plan
- Watch out: the welcome discount doesn't say how long it lasts, so check the price it renews at
Pick ASOTool if
- Fits if you're an indie developer researching keywords for both stores on a small budget
- Works for agencies keeping one shared workspace per client app on Pro
Look elsewhere if
- Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
- Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
- Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
- Not for you if you want yearly billing, as Pro is sold monthly only
- Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record
How we grade them
| 2.6GPAAsodeskGood | 2.0GPAASOToolFair | |
|---|---|---|
| Value for money | CPro is $47 a month billed annually ($59 monthly) for 700 keywords, 2 apps and 2 teammates, near the top of this category's usual range. The full optimizer and alerts need Guru at $159, and organic installs need Power at $343. | CPro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read. |
| Free plan and trial | BThe free plan has 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with monitoring, top charts and email or Slack reports. One developer with one app could stay on it, and the 7-day trial needs no card. | CA free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout. |
| Features | BKeyword research, position tracking with Search Ads popularity, a metadata optimizer, competitor and top-chart analytics, review replies and alerts. It covers the whole job, though optimizer export, saved versions and the full reports need Guru. | CKeyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates. |
| Ease of use | CNo rating on record. You build a keyword list, add competitors and work through the keyword table before the optimizer has anything to suggest. | CNo rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Slack, Zendesk, Usedesk and Omnidesk, and every plan has API credits, 100 a month to start. | CWeb only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON. |
| Best for | keyword tracking for one app, free | keyword research on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Asodesk and ASOTool. How we grade
Price against what you get
Asodesk starts at $47 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASOTool starts at $12.99 a month and scores 2.0.
Asodesk scores higher, and starts $34.01 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than Asodesk for less, and 7 score higher than ASOTool for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Asodesk also covers reports.
At a glance
| Asodesk | ASOTool | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $47 per month, billed annually ($59 billed monthly) | $12.99 per month, including VAT, billed monthly |
| Free plan | 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with ASO monitoring, top charts and email or Slack reports. | 10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces. |
| Free trial | 7-day free trial of full access, no credit card required | 7-day free trial of Pro; a card is taken at checkout |
| Web | ||
| Made by | Asodesk | ASOTool |
| Price read from | asodesk.com | asotool.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Asodesk
- The free plan stops at 1 app, 200 keywords and 1 teammate.
- ASO plans include 100 review replies a month; more cost from $24 a month for 300, and review plans are sold separately.
- The organic installs report and estimated installs come only with Power.
- Auto-replies, Huawei and Samsung store coverage and help desk integrations are listed under the custom plans.
ASOTool
- It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
- Google Play popularity is always an estimate, since Google publishes no search volume.
- The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
- Pro is sold only monthly; the pages read show no yearly price.
Key features
Asodesk
- Keyword research
- Keyword Explorer and Keyword Manager build a keyword list from suggestions such as most popular, long-tail and least competitive, with daily impression estimates.
- Position tracking
- A keyword table with Search Ads popularity, an app's rank and best rank per keyword, and new, lost and moving keywords over any period.
- Metadata optimizer
- Suggests text metadata from your keyword list, flags missed searches and errors, and compares the new set with the live one; export and saved versions need Guru.
- Competitor and market analytics
- Competitors' search positions, top charts and category rankings, localizations, and on Power, where any app's organic installs come from.
- Review replies
- A reviews and replies board for your apps and competitors' apps, with 100 replies a month included; larger reply packs are add-ons.
- Reports and alerts
- Reports and instant alerts by email or Slack on keyword, review, featuring and promotion changes; the full version comes with Guru.
ASOTool
- Keyword discovery
- Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
- Marked estimates
- App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
- Rank tracking
- Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
- Optimize
- Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
- Team workspaces and export
- Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.
Plans
Asodesk
Free$0
1 app, 200 keywords, 9 competitor apps per country, 100 review replies and 100 API credits a month, with general ASO tools.
Pro$47
per month, billed annually ($59 billed monthly)
700 keywords, 2 apps, 200 competitor apps, 2 teammates, 2,000 daily keyword stats, 100 API credits and 100 replies a month.
Custom$147
per month and up
Choose your own number of keywords, review replies, apps and teammates through a form on the pricing page.
Guru$159
per month, billed annually ($199 billed monthly)
3,000 keywords, 10 apps, 5 teammates, 1,000 API credits, the full keyword table and optimizer, keyword auto-suggestions and custom alerts.
Power$343
per month, billed annually ($449 billed monthly)
5,000 keywords, 30 apps, 10 teammates and 12,000 daily keyword stats, adding the organic installs report, estimated installs and rating analysis.
ASOTool
Free$0
10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts.
Pro$12.99
per month, including VAT, billed monthly
Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export.
Ways to pay less
Asodesk
- Annual discount
20% off with annual billing
Asodesk's pricing page lists annual billing at 20% off: Guru is $159 a month billed annually instead of $199 billed monthly.
- Other savings
One-time welcome offer of up to 30% off
The pricing page's default tab shows a one-time welcome offer: Pro at $41 a month, Guru at $122 and Power at $298. How long the price lasts is not stated.
ASOTool
No public discounts listed.
Common questions
Which is cheaper, Asodesk or ASOTool?
As of Oct 23, 2026, ASOTool is cheaper to start with: $12.99 a month, against $47 a month for Asodesk. Asodesk starts at $47 per month, billed annually ($59 billed monthly), and ASOTool starts at $12.99 per month, including VAT, billed monthly.
Which has a free plan, Asodesk or ASOTool?
As of Oct 23, 2026, both Asodesk and ASOTool have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.