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Applyra vs ASOTool (2026): which should you pick?

As of Oct 23, 2026, Applyra grades higher than ASOTool: 2.4 against 2.0 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Applyra grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Applyra

Flat-price ASO keyword tracker for the App Store and Google Play

Free plan · from $8.33/mo
Full detailsapplyra.io

ASOTool

Keyword research and rank tracking for App Store and Google Play

Free plan · from $12.99/mo
Full detailsasotool.dev

Which one is for you

Pick Applyra if

  • Fits if you're an indie developer tracking lots of keywords on both stores for one price
  • Works for developers who want to ask an AI assistant about their ranks through MCP

Look elsewhere if

  • Tight if you're staying free, as Free stops at 1 app, 5 keywords, 1 competitor and 7 days of history
  • Watch out: 'unlimited' is subject to a fair-use policy, and the API stops at 10,000 requests a month
  • Not for you if you're a team or an agency, as there's no team or enterprise plan
  • Skip it if you need review replies or download estimates, as neither is on record here
  • Watch out: the price is 9.99 in your own currency, so €9.99 or £9.99 rather than a converted figure

Pick ASOTool if

  • Fits if you're an indie developer researching keywords for both stores on a small budget
  • Works for agencies keeping one shared workspace per client app on Pro

Look elsewhere if

  • Skip it if you want reviews, ad monitoring or download estimates, as it covers keywords and metadata only
  • Watch out: Google Play popularity is always an estimate, since Google publishes no search volume
  • Tight if you're staying free, as Free allows 10 searches a day, 1 app and 10 saved keywords, with no Optimize
  • Not for you if you want yearly billing, as Pro is sold monthly only
  • Watch out: the 7-day trial takes a card at checkout, and there are no integrations or API on record

How we grade them

2.4GPAApplyraFair2.0GPAASOToolFair
Value for money
BUnlimited is $8.33 a month billed annually ($9.99 monthly) for unlimited apps, keywords, competitors and history, with exports, MCP and 10,000 API requests a month. That's inside this category's cheaper quarter, which runs to $10.
CPro is $12.99 a month including VAT for unlimited apps, keywords, competitors and searches, just above the $12 where this category's cheaper quarter starts. It's sold monthly only, with no yearly price on the pages read.
Free plan and trial
CA permanent free plan with no card: 1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month. Five keywords and a week of history is a cap you'll hit fast.
CA free plan with 10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores, with a daily rank email and full history. You'll hit 10 keywords fast. The 7-day Pro trial takes a card at checkout.
Features
CDaily tracking on both stores, difficulty and traffic scores, competitor alerts, AI listing suggestions and metadata simulators. It does keyword work fully, but that's a smaller job: no review replies or download estimates are on record, and there's no team plan.
CKeyword discovery from store autocomplete, popularity and difficulty scores with estimates marked, rank tracking in 175 storefronts and an Optimize tool for metadata. It does keyword work fully, but that's a smaller job, with no reviews, ad monitoring or download estimates.
Ease of use
CNo rating on record. You add your apps, keywords and competitors before the dashboard shows anything useful.
CNo rating on record. You can search a keyword straight away, but tracking means adding your app, saving a keyword list and picking storefronts first.
Platforms and integrations
BWeb only, with no desktop or phone app. It connects to App Store Connect, has a REST API capped at 10,000 requests a month, and an MCP server for ChatGPT, Claude, Cursor and Codex.
CWeb only, with no desktop or phone app, no integrations named and no API on record. Data leaves as CSV, or a whole workspace as JSON.
Best forunlimited keyword tracking at a flat pricekeyword research on a small budget

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Applyra and ASOTool. How we grade

Price against what you get

Applyra starts at $8.33 a month and scores 2.3 out of 4 on features, ease of use and platforms. ASOTool starts at $12.99 a month and scores 2.0.

Applyra scores higher and starts $4.66 a month lower. Of the other app store optimization tools on the chart, none scores higher than Applyra for less, and 7 score higher than ASOTool for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessApplyraASOTool

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of app store optimization tools, and the best at every price

Where they differ

    In commonFree planWebKeyword researchRank trackingApp store optimization

    At a glance

    ApplyraASOTool
    PricingFree planFree plan
    Starts at$8.33 per month, billed annually ($9.99 billed monthly)$12.99 per month, including VAT, billed monthly
    Free plan1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month on both stores. No AI suggestions, exports, API or MCP.10 searches a day, 1 app, 10 saved keywords and 2 competitors, with a daily rank email and full history on both stores. No Optimize or team workspaces.
    Free trialNone listed7-day free trial of Pro; a card is taken at checkout
    Web
    Made byKrnel StudioASOTool
    Price read fromapplyra.ioasotool.dev
    CheckedOct 23, 2026Oct 23, 2026

    Worth knowing

    Applyra

    • The free plan keeps only 7 days of ranking history and stops at 1 app, 5 keywords and 1 competitor.
    • "Unlimited" is subject to a fair-use policy in the terms; the API is capped at 10,000 requests a month.
    • There is no team or enterprise plan; the site describes it as built for indie developers and small studios.
    • The price is 9.99 in the buyer's local currency, such as €9.99 in the eurozone and £9.99 in the UK.

    ASOTool

    • It covers keyword research, rank tracking and metadata only, with no review management, ad monitoring or download estimates.
    • Google Play popularity is always an estimate, since Google publishes no search volume.
    • The free plan stops at 10 searches a day, 1 app and 10 saved keywords; Optimize and team workspaces need Pro.
    • Pro is sold only monthly; the pages read show no yearly price.

    Key features

    Applyra

    Daily keyword tracking
    Tracks rankings for any keyword on the App Store and Google Play every day, across countries and languages, with rank history.
    Difficulty and traffic scores
    Each keyword gets a difficulty and a traffic score, and the Keywords Inspector gives a deeper look at one term (25 a month on Free).
    Competitor intelligence
    Shows which competitors rank above you and on which keywords, with head-to-head views and alerts when a rival changes its listing.
    AI listing suggestions
    On the paid plan, AI suggests titles, subtitles, keyword fields and descriptions, and an AI listing writer drafts three scored listings.
    Metadata and autocomplete simulators
    Score a listing before publishing it and read real store autocomplete suggestions; Free has 10 and 50 a month.
    MCP server and REST API
    An MCP server with 30 tools lets ChatGPT, Claude, Cursor or Codex read your ranks and scores; the REST API allows 10,000 requests a month.

    ASOTool

    Keyword discovery
    Start from a keyword, an app name or a store link and expand through store autocomplete into related terms, each scored for popularity and difficulty.
    Marked estimates
    App Store popularity comes from Apple Search Ads where Apple publishes a figure; modelled values, including every Google Play term, are marked with a ~.
    Rank tracking
    Ranks are read from live search results in the storefront you pick, with 7, 30 and 90-day change and a history that shows gaps on unmeasured days.
    Optimize
    Reads the live listing and proposes a title, subtitle and keyword field within each store's character limits, scored against your keyword list. Pro only.
    Team workspaces and export
    Pro adds shared workspaces with email invites; keywords, scores and rank history export to CSV, and a workspace downloads as JSON.

    Plans

    Applyra

    • Free$0

      1 app, 5 keywords, 1 competitor and 7 days of history on the App Store and Google Play, with no card needed.

    • Unlimited$8.33

      per month, billed annually ($9.99 billed monthly)

      Unlimited apps, keywords, competitors and history under a fair-use policy, AI listing suggestions, CSV and PDF export, MCP and 10,000 API requests a month.

    ASOTool

    • Free$0

      10 searches a day, 1 app, 10 saved keywords and 2 competitors on both stores and all 175 storefronts.

    • Pro$12.99

      per month, including VAT, billed monthly

      Unlimited apps, keywords, competitors and searches, Optimize, competitor watchlists, team workspaces and CSV export.

    Ways to pay less

    Applyra

    • Annual discount

      Two months free with yearly billing

      Applyra's pricing page offers $99.99 a year, or $8.33 a month, instead of $9.99 billed monthly.

    ASOTool

    No public discounts listed.

    Common questions

    Which is cheaper, Applyra or ASOTool?

    As of Oct 23, 2026, Applyra is cheaper to start with: $8.33 a month, against $12.99 a month for ASOTool. Applyra starts at $8.33 per month, billed annually ($9.99 billed monthly), and ASOTool starts at $12.99 per month, including VAT, billed monthly.

    Which has a free plan, Applyra or ASOTool?

    As of Oct 23, 2026, both Applyra and ASOTool have a free plan.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade