Applyra vs AppTweak (2026): which should you pick?

Pick Applyra if

• Fits if you're an indie developer tracking lots of keywords on both stores for one price
• Works for developers who want to ask an AI assistant about their ranks through MCP

Look elsewhere if

• Tight if you're staying free, as Free stops at 1 app, 5 keywords, 1 competitor and 7 days of history
• Watch out: 'unlimited' is subject to a fair-use policy, and the API stops at 10,000 requests a month
• Not for you if you're a team or an agency, as there's no team or enterprise plan
• Skip it if you need review replies or download estimates, as neither is on record here
• Watch out: the price is 9.99 in your own currency, so €9.99 or £9.99 rather than a converted figure

Pick AppTweak if

• Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
• Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
• Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
• Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
• Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
• Watch out: review replies, the API and download estimates are separate products with their own plans

Applyra

• The free plan keeps only 7 days of ranking history and stops at 1 app, 5 keywords and 1 competitor.
• "Unlimited" is subject to a fair-use policy in the terms; the API is capped at 10,000 requests a month.
• There is no team or enterprise plan; the site describes it as built for indie developers and small studios.
• The price is 9.99 in the buyer's local currency, such as €9.99 in the eurozone and £9.99 in the UK.

AppTweak

• Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
• Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
• The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
• Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.

Applyra

Daily keyword tracking

Tracks rankings for any keyword on the App Store and Google Play every day, across countries and languages, with rank history.

Difficulty and traffic scores

Each keyword gets a difficulty and a traffic score, and the Keywords Inspector gives a deeper look at one term (25 a month on Free).

Competitor intelligence

Shows which competitors rank above you and on which keywords, with head-to-head views and alerts when a rival changes its listing.

AI listing suggestions

On the paid plan, AI suggests titles, subtitles, keyword fields and descriptions, and an AI listing writer drafts three scored listings.

Metadata and autocomplete simulators

Score a listing before publishing it and read real store autocomplete suggestions; Free has 10 and 50 a month.

MCP server and REST API

An MCP server with 30 tools lets ChatGPT, Claude, Cursor or Codex read your ranks and scores; the REST API allows 10,000 requests a month.

AppTweak

Keyword research and tracking

Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.

Competitor metadata and creatives

See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.

Organic installs per keyword

From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.

Reporting Studio

Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.

AI visibility for apps

An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.

Apple Ads campaign manager

A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.

Applyra

• Free$0

  1 app, 5 keywords, 1 competitor and 7 days of history on the App Store and Google Play, with no card needed.

• Unlimited$8.33

  per month, billed annually ($9.99 billed monthly)

  Unlimited apps, keywords, competitors and history under a fair-use policy, AI listing suggestions, CSV and PDF export, MCP and 10,000 API requests a month.

AppTweak

• Essential$79

  per month for 5 apps, billed annually ($99 billed monthly)

  500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.

• Grow$299

  per month for 5 apps, billed annually ($359 billed monthly)

  1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.

• Expand$549

  per month for 5 apps, billed annually ($659 billed monthly)

  3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.

• EnterpriseCustom

  Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.

Applyra

• Annual discount

  Two months free with yearly billing

  Applyra's pricing page offers $99.99 a year, or $8.33 a month, instead of $9.99 billed monthly.

AppTweak

• Annual discount

  Two months free with annual billing

  AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.