AppDrift vs Applyra (2026): which should you pick?
As of Oct 23, 2026, Applyra grades higher than AppDrift: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Applyra grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppDrift
ASO workspace for keywords, screenshots, translation and publishing
Applyra
Flat-price ASO keyword tracker for the App Store and Google Play
Which one is for you
Pick AppDrift if
- Fits if you're an indie developer who wants keyword tracking, listing text and screenshots in one tool
- Works for people localizing a store listing into many languages for both stores
Look elsewhere if
- Tight if you're staying free, as Free has 1 app and 5 keywords, with no publishing, API or assistant
- Watch out: popularity and difficulty are AppDrift's own estimates, and Google Play ranks stop at the top 30
- Watch out: AI work runs on tokens, and extra packs cost from $1.99 for 100 to $14.99 for 2,000
- Not for you if you want to try Basic or Studio first, as only Indie has a trial and it needs a card
Pick Applyra if
- Fits if you're an indie developer tracking lots of keywords on both stores for one price
- Works for developers who want to ask an AI assistant about their ranks through MCP
Look elsewhere if
- Tight if you're staying free, as Free stops at 1 app, 5 keywords, 1 competitor and 7 days of history
- Watch out: 'unlimited' is subject to a fair-use policy, and the API stops at 10,000 requests a month
- Not for you if you're a team or an agency, as there's no team or enterprise plan
- Skip it if you need review replies or download estimates, as neither is on record here
- Watch out: the price is 9.99 in your own currency, so €9.99 or £9.99 rather than a converted figure
How we grade them
| 2.2GPAAppDriftFair | 2.4GPAApplyraFair | |
|---|---|---|
| Value for money | CBasic is $14.99 a month for 5 apps and 50 keywords, billed monthly, between this category's cheaper quarter and its middle. Indie at $29 lifts that to 10 apps and 2,500 keywords. AI work uses tokens, with extra packs from $1.99 for 100. | BUnlimited is $8.33 a month billed annually ($9.99 monthly) for unlimited apps, keywords, competitors and history, with exports, MCP and 10,000 API requests a month. That's inside this category's cheaper quarter, which runs to $10. |
| Free plan and trial | CA free plan that doesn't expire: 1 app, 5 keywords, 1 competitor, the screenshot editor with unlimited exports and 50 AI tokens once. Five keywords is a cap you'll hit on day one. The Indie trial needs a card. | CA permanent free plan with no card: 1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month. Five keywords and a week of history is a cap you'll hit fast. |
| Features | CDaily rank tracking, popularity and difficulty scores, AI listing text and translation, a screenshot studio, store publishing and the Ari assistant. The listing's own gaps keep it here: the scores are its own estimates, and Google Play ranks stop at the top 30. | CDaily tracking on both stores, difficulty and traffic scores, competitor alerts, AI listing suggestions and metadata simulators. It does keyword work fully, but that's a smaller job: no review replies or download estimates are on record, and there's no team plan. |
| Ease of use | CNo rating on record. Publishing needs your App Store Connect or Google Play account connected, and you keep an eye on a token allowance for the AI work. | CNo rating on record. You add your apps, keywords and competitors before the dashboard shows anything useful. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect and Google Play Console, and paid plans add a REST API and an MCP package for Claude Desktop or Cursor. | BWeb only, with no desktop or phone app. It connects to App Store Connect, has a REST API capped at 10,000 requests a month, and an MCP server for ChatGPT, Claude, Cursor and Codex. |
| Best for | ASO copy, screenshots and publishing in one place | unlimited keyword tracking at a flat price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppDrift and Applyra. How we grade
Price against what you get
AppDrift starts at $14.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Applyra starts at $8.33 a month and scores 2.3.
They score the same, and Applyra starts $6.66 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppDrift for less, and none scores higher than Applyra for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| AppDrift | Applyra | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $14.99 per month for 5 apps and 50 keywords, billed monthly | $8.33 per month, billed annually ($9.99 billed monthly) |
| Free plan | 1 app, 5 keywords tracked daily, 1 competitor, the screenshot editor with unlimited exports and no watermark, and 50 AI tokens once. It does not expire. | 1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month on both stores. No AI suggestions, exports, API or MCP. |
| Free trial | 7-day free trial of Indie for eligible accounts; a card is required | None listed |
| Web | ||
| Made by | AppDrift LLC | Krnel Studio |
| Price read from | appdrift.co | applyra.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppDrift
- Popularity and difficulty are AppDrift's own estimates, and Android ranks stop at the top 30 results Google Play returns.
- Store publishing, monitoring, the API and the Ari assistant all need a paid plan; Free has 1 app and 5 keywords.
- AI work runs on tokens; extra packs cost $1.99 for 100, $4.99 for 500 or $14.99 for 2,000.
- Only Indie has a free trial; paid plans carry a 30-day money-back guarantee on the first charge.
Applyra
- The free plan keeps only 7 days of ranking history and stops at 1 app, 5 keywords and 1 competitor.
- "Unlimited" is subject to a fair-use policy in the terms; the API is capped at 10,000 requests a month.
- There is no team or enterprise plan; the site describes it as built for indie developers and small studios.
- The price is 9.99 in the buyer's local currency, such as €9.99 in the eurozone and £9.99 in the UK.
Key features
AppDrift
- Daily keyword tracking
- Ranks for tracked keywords update daily with full history and CSV export. Google Play ranks are read only down to the top 30.
- Popularity and difficulty scores
- Every keyword gets popularity and difficulty out of 100; AppDrift says both are its own computed estimates, not store search volume.
- Listing text and translation
- Generates titles, subtitles and descriptions with AI and translates them into 60+ languages, using AI tokens from the plan's allowance.
- Screenshot studio
- A screenshot editor with templates and unlimited exports on every plan; AI screenshot campaigns cost 5 tokens each.
- Store publishing
- Paid plans send reviewed listing text to App Store Connect or Google Play after the store account is connected. App binaries are not sent.
- Ari, action plan and API
- Paid plans add the Ari assistant, a weekly action plan, review management, a REST API and an MCP package for Claude Desktop or Cursor.
Applyra
- Daily keyword tracking
- Tracks rankings for any keyword on the App Store and Google Play every day, across countries and languages, with rank history.
- Difficulty and traffic scores
- Each keyword gets a difficulty and a traffic score, and the Keywords Inspector gives a deeper look at one term (25 a month on Free).
- Competitor intelligence
- Shows which competitors rank above you and on which keywords, with head-to-head views and alerts when a rival changes its listing.
- AI listing suggestions
- On the paid plan, AI suggests titles, subtitles, keyword fields and descriptions, and an AI listing writer drafts three scored listings.
- Metadata and autocomplete simulators
- Score a listing before publishing it and read real store autocomplete suggestions; Free has 10 and 50 a month.
- MCP server and REST API
- An MCP server with 30 tools lets ChatGPT, Claude, Cursor or Codex read your ranks and scores; the REST API allows 10,000 requests a month.
Plans
AppDrift
Free$0
1 app, 5 tracked keywords, 1 competitor ranked daily, full rank history, screenshot editor and 50 AI tokens once.
Basic$14.99
per month for 5 apps and 50 keywords, billed monthly
3 competitors per app, 100 Ari messages and 500 AI tokens a month, store publishing, monitoring and the weekly action plan.
Indie$29
per month for 10 apps and 2,500 keywords, billed monthly
10 competitors per app, 300 Ari messages and 3,000 AI tokens a month, AI review replies and Pro screenshot collections. $290 a year.
Studio$59
per month for 50 apps and 10,000 keywords, billed monthly
Everything in Indie, with 25 competitors per app, 750 Ari messages and 8,000 AI tokens a month. No free trial.
EnterpriseCustom
More than 50 apps, with limits, AI capacity and your own AI keys agreed with AppDrift.
Applyra
Free$0
1 app, 5 keywords, 1 competitor and 7 days of history on the App Store and Google Play, with no card needed.
Unlimited$8.33
per month, billed annually ($9.99 billed monthly)
Unlimited apps, keywords, competitors and history under a fair-use policy, AI listing suggestions, CSV and PDF export, MCP and 10,000 API requests a month.
Ways to pay less
AppDrift
- Annual discount
Two months free with annual billing
AppDrift's pricing page labels annual billing as 2 months free; Indie is $290 a year instead of $29 a month.
Applyra
- Annual discount
Two months free with yearly billing
Applyra's pricing page offers $99.99 a year, or $8.33 a month, instead of $9.99 billed monthly.
Common questions
Which is cheaper, AppDrift or Applyra?
As of Oct 23, 2026, Applyra is cheaper to start with: $8.33 a month, against $14.99 a month for AppDrift. AppDrift starts at $14.99 per month for 5 apps and 50 keywords, billed monthly, and Applyra starts at $8.33 per month, billed annually ($9.99 billed monthly).
Which has a free plan, AppDrift or Applyra?
As of Oct 23, 2026, both AppDrift and Applyra have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.