Appfigures vs Applyra (2026): which should you pick?
As of Oct 23, 2026, Applyra grades higher than Appfigures: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on features. Applyra grades higher on value for money and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Applyra
Flat-price ASO keyword tracker for the App Store and Google Play
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick Applyra if
- Fits if you're an indie developer tracking lots of keywords on both stores for one price
- Works for developers who want to ask an AI assistant about their ranks through MCP
Look elsewhere if
- Tight if you're staying free, as Free stops at 1 app, 5 keywords, 1 competitor and 7 days of history
- Watch out: 'unlimited' is subject to a fair-use policy, and the API stops at 10,000 requests a month
- Not for you if you're a team or an agency, as there's no team or enterprise plan
- Skip it if you need review replies or download estimates, as neither is on record here
- Watch out: the price is 9.99 in your own currency, so €9.99 or £9.99 rather than a converted figure
How we grade them
| 2.2GPAAppfiguresFair | 2.4GPAApplyraFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | BUnlimited is $8.33 a month billed annually ($9.99 monthly) for unlimited apps, keywords, competitors and history, with exports, MCP and 10,000 API requests a month. That's inside this category's cheaper quarter, which runs to $10. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CA permanent free plan with no card: 1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month. Five keywords and a week of history is a cap you'll hit fast. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CDaily tracking on both stores, difficulty and traffic scores, competitor alerts, AI listing suggestions and metadata simulators. It does keyword work fully, but that's a smaller job: no review replies or download estimates are on record, and there's no team plan. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. You add your apps, keywords and competitors before the dashboard shows anything useful. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb only, with no desktop or phone app. It connects to App Store Connect, has a REST API capped at 10,000 requests a month, and an MCP server for ChatGPT, Claude, Cursor and Codex. |
| Best for | store sales and downloads with keyword tracking on top | unlimited keyword tracking at a flat price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and Applyra. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Applyra starts at $8.33 a month and scores 2.3.
They score the same, and Appfigures starts $0.34 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and none scores higher than Applyra for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports.
At a glance
| Appfigures | Applyra | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $8.33 per month, billed annually ($9.99 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | 1 app, 5 keywords, 1 competitor, 7 days of ranking history and 25 keyword inspections a month on both stores. No AI suggestions, exports, API or MCP. |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | None listed |
| Web | ||
| Made by | Appfigures | Krnel Studio |
| Price read from | appfigures.com | applyra.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Applyra
- The free plan keeps only 7 days of ranking history and stops at 1 app, 5 keywords and 1 competitor.
- "Unlimited" is subject to a fair-use policy in the terms; the API is capped at 10,000 requests a month.
- There is no team or enterprise plan; the site describes it as built for indie developers and small studios.
- The price is 9.99 in the buyer's local currency, such as €9.99 in the eurozone and £9.99 in the UK.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Applyra
- Daily keyword tracking
- Tracks rankings for any keyword on the App Store and Google Play every day, across countries and languages, with rank history.
- Difficulty and traffic scores
- Each keyword gets a difficulty and a traffic score, and the Keywords Inspector gives a deeper look at one term (25 a month on Free).
- Competitor intelligence
- Shows which competitors rank above you and on which keywords, with head-to-head views and alerts when a rival changes its listing.
- AI listing suggestions
- On the paid plan, AI suggests titles, subtitles, keyword fields and descriptions, and an AI listing writer drafts three scored listings.
- Metadata and autocomplete simulators
- Score a listing before publishing it and read real store autocomplete suggestions; Free has 10 and 50 a month.
- MCP server and REST API
- An MCP server with 30 tools lets ChatGPT, Claude, Cursor or Codex read your ranks and scores; the REST API allows 10,000 requests a month.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Applyra
Free$0
1 app, 5 keywords, 1 competitor and 7 days of history on the App Store and Google Play, with no card needed.
Unlimited$8.33
per month, billed annually ($9.99 billed monthly)
Unlimited apps, keywords, competitors and history under a fair-use policy, AI listing suggestions, CSV and PDF export, MCP and 10,000 API requests a month.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Applyra
- Annual discount
Two months free with yearly billing
Applyra's pricing page offers $99.99 a year, or $8.33 a month, instead of $9.99 billed monthly.
Common questions
Which is cheaper, Appfigures or Applyra?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $8.33 a month for Applyra. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and Applyra starts at $8.33 per month, billed annually ($9.99 billed monthly).
Which has a free plan, Appfigures or Applyra?
As of Oct 23, 2026, both Appfigures and Applyra have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.