ASO.dev vs Asodesk (2026): which should you pick?
As of Oct 24, 2026, we pick Asodesk: it is first in our ranking of app store optimization tools, and it grades higher too, 2.6 against 2.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Asodesk grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ASO.dev
App Store Connect manager with unlimited ASO keyword tracking
Asodesk
ASO keyword research, rank tracking and review replies for apps
Which one is for you
Pick ASO.dev if
- Fits if you spend a lot of time in App Store Connect and want bulk edits across localizations
- Works for developers tracking large App Store keyword lists without per-keyword limits
Look elsewhere if
- Skip it if your keyword work is on Google Play, as its ASO analytics is listed as not yet available
- Not for you if you want it in a browser, as there's no web app, only installed apps
- Tight if you want time to try it, as the trial lasts 3 days
- Tight if you're an agency, as Indie isn't meant for agencies and keeps 30 days of data with no export
- Watch out: every plan is per seat, Console has no keyword tracking, and the API is in alpha
Pick Asodesk if
- Fits if you have one app and want to track up to 200 keywords without paying
- Works for small teams that want keyword tracking with 100 review replies a month included
Look elsewhere if
- Tight if you have a second app or a teammate, as the free plan stops at 1 app, 200 keywords and 1 teammate
- Pricey if you want organic installs or estimated installs, which come only with Power at $343 a month
- Watch out: more review replies cost from $24 a month for 300, and review plans are sold separately
- Skip it if you need Huawei or Samsung coverage, auto-replies or help desk links without a custom plan
- Watch out: the welcome discount doesn't say how long it lasts, so check the price it renews at
How we grade them
| 2.0GPAASO.devFair | 2.6GPAAsodeskGood | |
|---|---|---|
| Value for money | CConsole is $15 a seat a month billed annually but has no keyword tracking. Indie, at $29 a seat ($39 monthly), adds unlimited apps and keywords, between this category's middle and its dearer quarter. Export and longer history need Pro at $69. | CPro is $47 a month billed annually ($59 monthly) for 700 keywords, 2 apps and 2 teammates, near the top of this category's usual range. The full optimizer and alerts need Guru at $159, and organic installs need Power at $343. |
| Free plan and trial | DNo free plan, and the trial on every plan lasts only 3 days, which is too short to see how rankings move. | BThe free plan has 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with monitoring, top charts and email or Slack reports. One developer with one app could stay on it, and the 7-day trial needs no card. |
| Features | CMetadata and bulk editors through the official store APIs, unlimited keyword tracking checked every 4 hours, competitor tools, in-app purchase pricing, bulk screenshot upload and review replies. The gap is Google Play: its ASO analytics is listed as not yet available. | BKeyword research, position tracking with Search Ads popularity, a metadata optimizer, competitor and top-chart analytics, review replies and alerts. It covers the whole job, though optimizer export, saved versions and the full reports need Guru. |
| Ease of use | CNo rating on record. You install the app and connect App Store Connect or Google Play Console before anything shows up. | CNo rating on record. You build a keyword list, add competitors and work through the keyword table before the optimizer has anything to suggest. |
| Platforms and integrations | BMac, Windows, Linux, iPhone and Android apps, linked to App Store Connect, Google Play Console, Apple Ads, Figma, DeepL, Google Translate, OpenAI and Claude. There's no web app, and the API is in alpha with tokens on request. | BWeb only, with no desktop or phone app. It links to Slack, Zendesk, Usedesk and Omnidesk, and every plan has API credits, 100 a month to start. |
| Best for | managing App Store Connect listings from a desktop app | keyword tracking for one app, free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ASO.dev and Asodesk. How we grade
Price against what you get
ASO.dev starts at $15 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Asodesk starts at $47 a month and scores 2.7.
Asodesk scores higher, and starts $32 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, 3 score higher than ASO.dev for less, and none scores higher than Asodesk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Asodesk also covers reports.
At a glance
| ASO.dev | Asodesk | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $15 per seat / month, billed annually ($19 billed monthly) | $47 per month, billed annually ($59 billed monthly) |
| Free plan | None | 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with ASO monitoring, top charts and email or Slack reports. |
| Free trial | 3-day free trial on every plan | 7-day free trial of full access, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | ASO.dev LLP | Asodesk |
| Price read from | aso.dev | asodesk.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
ASO.dev
- Keyword tracking and ASO analytics cover the App Store only; Google Play ASO analytics is listed as not yet available.
- There is no web app: it runs as an installed app on macOS, Windows, Linux, iOS and Android.
- Plans are per seat, and the trial lasts only 3 days; Indie keeps 30 days of data and is not meant for agencies.
- The API is in alpha, and tokens are granted on request rather than included.
Asodesk
- The free plan stops at 1 app, 200 keywords and 1 teammate.
- ASO plans include 100 review replies a month; more cost from $24 a month for 300, and review plans are sold separately.
- The organic installs report and estimated installs come only with Power.
- Auto-replies, Huawei and Samsung store coverage and help desk integrations are listed under the custom plans.
Key features
ASO.dev
- Metadata and bulk editors
- Edit titles, subtitles and keyword fields with length checks and rollback, or change every localization in one table, through the official store APIs.
- Unlimited keyword tracking
- From Indie, track any number of App Store keywords with rankings checked every 4 hours and Search Ads popularity and difficulty scores.
- Competitor and keyword spy tools
- See the keywords competitors rank for, compare apps side by side and check any app's metadata across 50 App Store locales with ASO Check.
- Pricing and in-app purchases
- Create and localize subscriptions, in-app purchases and introductory offers, and set prices by country on both stores.
- Screenshots and reviews
- Bulk upload screenshots and videos with device detection, and reply to reviews one at a time, in bulk or with AI, with one-click translation.
- Apple Ads intelligence
- The Marketing plan shows which apps advertise on your keywords, their creatives, share of voice and auction insights.
Asodesk
- Keyword research
- Keyword Explorer and Keyword Manager build a keyword list from suggestions such as most popular, long-tail and least competitive, with daily impression estimates.
- Position tracking
- A keyword table with Search Ads popularity, an app's rank and best rank per keyword, and new, lost and moving keywords over any period.
- Metadata optimizer
- Suggests text metadata from your keyword list, flags missed searches and errors, and compares the new set with the live one; export and saved versions need Guru.
- Competitor and market analytics
- Competitors' search positions, top charts and category rankings, localizations, and on Power, where any app's organic installs come from.
- Review replies
- A reviews and replies board for your apps and competitors' apps, with 100 replies a month included; larger reply packs are add-ons.
- Reports and alerts
- Reports and instant alerts by email or Slack on keyword, review, featuring and promotion changes; the full version comes with Guru.
Plans
ASO.dev
Console$15
per seat / month, billed annually ($19 billed monthly)
Metadata, pricing, releases, bulk media upload and AI review replies for both stores. No ASO analytics or keyword tracking. $180 a year.
Indie$29
per seat / month, billed annually ($39 billed monthly)
Adds unlimited apps and keywords, rankings checked every 4 hours, competitors and ASO Check, with 30 days of history and no export.
Pro$69
per seat / month, billed annually ($89 billed monthly)
60 days of history, Custom Product Pages, listing changelog, data export, App Clash and proxies. $828 a year.
Marketing$149
per seat / month, billed annually ($199 billed monthly)
Everything in Pro plus Apple Ads insights: ad keywords, competitor creatives, share of voice and auction insights.
Asodesk
Free$0
1 app, 200 keywords, 9 competitor apps per country, 100 review replies and 100 API credits a month, with general ASO tools.
Pro$47
per month, billed annually ($59 billed monthly)
700 keywords, 2 apps, 200 competitor apps, 2 teammates, 2,000 daily keyword stats, 100 API credits and 100 replies a month.
Custom$147
per month and up
Choose your own number of keywords, review replies, apps and teammates through a form on the pricing page.
Guru$159
per month, billed annually ($199 billed monthly)
3,000 keywords, 10 apps, 5 teammates, 1,000 API credits, the full keyword table and optimizer, keyword auto-suggestions and custom alerts.
Power$343
per month, billed annually ($449 billed monthly)
5,000 keywords, 30 apps, 10 teammates and 12,000 daily keyword stats, adding the organic installs report, estimated installs and rating analysis.
Ways to pay less
ASO.dev
- Annual discount
Lower per-seat price with yearly billing
ASO.dev's pricing page lists yearly billing at about 21% to 26% less per seat than monthly; Indie is $348 a year instead of $39 a month.
Asodesk
- Annual discount
20% off with annual billing
Asodesk's pricing page lists annual billing at 20% off: Guru is $159 a month billed annually instead of $199 billed monthly.
- Other savings
One-time welcome offer of up to 30% off
The pricing page's default tab shows a one-time welcome offer: Pro at $41 a month, Guru at $122 and Power at $298. How long the price lasts is not stated.
Common questions
Which is cheaper, ASO.dev or Asodesk?
As of Oct 23, 2026, ASO.dev starts at $15 per seat / month, billed annually ($19 billed monthly), and Asodesk starts at $47 per month, billed annually ($59 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, ASO.dev or Asodesk?
As of Oct 23, 2026, only Asodesk has a free plan. ASO.dev does not, though it has a free trial.
Which platforms do ASO.dev and Asodesk run on?
As of Oct 23, 2026, only ASO.dev lists macOS, Windows, Linux, iOS and Android apps and only Asodesk lists a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.