The MobileAction Insider’s Guide
Everything we know about MobileAction in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MobileAction
The Insider’s Guide
ASO keyword tools and Apple Ads campaign management for app teams
Every plan, grade, refund rule and rival among app store optimization tools, read from MobileAction’s own pages.
Made by MobileAction, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MobileAction’s own pages, its app-store listings and our grades. Every fact in it is on MobileAction’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 42 other app store optimization tools we grade
MobileAction sells ASO Intelligence plans for keyword research, ranked-keyword reports, competitor metadata and review analysis on the App Store and Google Play, priced by keywords, apps and seats. Its separate campaign manager runs Apple Ads with bidding automations, and ad, search ads and API data are sold through sales. It was acquired by InMobi Advertising in 2026.
To get you started, here are 9 things to know about MobileAction, taken from its own pages and our grades.
There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure.
- 1
Best for low-cost keyword tracking with Apple Ads tools
MobileAction sells keyword research, ranked-keyword reports, competitor metadata and review analysis for both stores, plus a separate Apple Ads campaign manager.
- 2
Paid plans start at $12.50 a month
As its pricing page puts it: $12.50 per month, billed yearly ($15 billed monthly).
- 3
You can try it first
7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
- 4
It runs on Web
Web.
- 5
Keyword research
Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- 6
Ranked keywords report
See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- 7
Metadata and creative analysis
Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- 8
A 2.2 GPA, above 18 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace MobileAction you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
MobileAction at a glance
- Pricing
- Free trial, from $12.50 per month, billed yearly ($15 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
- Runs on
- Web
- Made by
- MobileAction, Inc., since 2013
- Category
- App Store Optimization (ASO)
- Our grade
- 2.2 GPA, fair
The report card
Best for low-cost keyword tracking with Apple Ads tools
MobileAction sells keyword research, ranked-keyword reports, competitor metadata and review analysis for both stores, plus a separate Apple Ads campaign manager. Lite is $12.50 a month on yearly billing, but that's 100 keywords and 3 months of history. Competitors' keywords wait on Basic at $59, and the 7-day trial needs billing details and starts the plan unless you cancel.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Lite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. |
| Free plan and trial | D | No free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. |
| Features | B | Keyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. |
| Ease of use | C | No rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MobileAction is for
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Who it is not for
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
Good to know
Good for
- Indie developers who want keyword tracking at a low monthly price
- Teams that run Apple Ads campaigns alongside organic store optimization
- Marketers tracking competitors' keywords and store listings
Worth knowing
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.50
A month to start
MobileAction is a paid product with a free trial, starting at $12.50 per month, billed yearly ($15 billed monthly).
Lite
$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic
$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro
$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
Enterprise
Custom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Trying it first
7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
Read from mobileaction.co on Oct 23, 2026.
Ways to pay less
Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Stated on mobileaction.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
ASO keyword tools and Apple Ads campaign management for app teams. Here is what it does, as its own site describes it, and what it covers: public API, AI features, keyword research, rank tracking, app store optimization.
It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales.
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Where it runs
- Web
What it works with
- App Store Connect
- Google Play Console
- Apple Ads
- Slack
MobileAction is made by MobileAction, Inc., and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/42
Other app store optimization tools it is graded above
MobileAction's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on features (B, above 30 of 42) and worst on free plan and trial (D, above 7).
Its paid plans start at $12.50 a month, against a middle price of $19 for the category: 11 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. MobileAction’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- DFree plan and trialAbove 7 of 42
- BFeaturesAbove 30 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. MobileAction is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MobileAction you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $150 a year.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. MobileAction’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AppTweak, Sensor Tower, Appfigures, SplitMetrics and App Radar
The 5 tools MobileAction is most often weighed against, with where each one differs from it.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- AppTweak also covers reports and AI search visibility.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- Sensor Tower has a free plan. MobileAction does not, though it has a free trial.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- Appfigures has a free plan. MobileAction does not, though it has a free trial.
- Appfigures also covers reports.
- 2.2GPA
SplitMetrics
Free plan · from $500/mo
Store page A/B testing and Apple Ads campaign automation.
- SplitMetrics has a free plan. MobileAction does not, though it has a free trial.
- MobileAction also covers rank tracking.
- SplitMetrics also covers AI agents, reports and a/B testing.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- App Radar also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MobileAction free?
No, MobileAction is a paid product, but you can try it first. 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled.
How much does MobileAction cost?
MobileAction lists 4 plans. Lite: $12.50 per month, billed yearly ($15 billed monthly).
What platforms does MobileAction work on?
MobileAction is available on Web.
Does MobileAction offer any discounts?
MobileAction publicly lists the following: Two months saved with yearly billing.
Does MobileAction have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. MobileAction is listed for Web.
Does MobileAction have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. MobileAction is listed for Web.
Is MobileAction open source?
MobileAction is not described as open source on its own site, as read on Oct 23, 2026.
Does MobileAction have an API?
Yes. MobileAction offers a public API, according to its own site.
What does MobileAction integrate with?
MobileAction's listing names App Store Connect, Google Play Console, Apple Ads and Slack.
Who makes MobileAction?
MobileAction is made by MobileAction, Inc. It dates from 2013.
What are the alternatives to MobileAction?
The closest alternatives to MobileAction in our directory are AppTweak, Sensor Tower, Appfigures, SplitMetrics and App Radar.
How does MobileAction compare with other app store optimization tools?
MobileAction's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
Is MobileAction good value for money?
ToolGPA grades MobileAction C for value for money. Its paid plans start at $12.50 a month, against a middle price of $19 for the category: 11 of the 33 others that charge start lower.
Could I make my own version of MobileAction?
To replace MobileAction you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from MobileAction’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from MobileAction's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by MobileAction, Inc. Prices change, so check mobileaction.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MobileAction, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mobile-action
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MobileAction: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/mobile-action
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/mobile-action/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after MobileAction, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MobileAction’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MobileAction is a trademark of its owner, and this guide is not made, paid for or approved by MobileAction, Inc. Prices and plans change: check mobileaction.co before you buy.