App Radar vs SplitMetrics (2026): which should you pick?
As of Oct 23, 2026, SplitMetrics grades higher than App Radar: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
App Radar grades higher on features. SplitMetrics grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
App Radar
ASO platform with keyword tracking and a store listing editor
SplitMetrics
Store page A/B testing and Apple Ads campaign automation
Which one is for you
Pick App Radar if
- Fits if you edit store listings in many languages and want to push them to both stores from one place
- Works for small teams with 1 or 2 apps and a few hundred keywords
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial turns into a plan unless you cancel
- Tight if you're on Essentials, which stops at 2 apps, 1 seat and 50 review replies a month
- Pricey if you want AI review replies or summaries, which start at Growth, €141 a month billed annually
- Watch out: the API is an add-on from €199 a month, and extra review replies cost from €39 for 150
- Watch out: prices are listed in euros, and refunds only cover 48 hours after a charge
Pick SplitMetrics if
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Look elsewhere if
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
How we grade them
| 2.0GPAApp RadarFair | 2.2GPASplitMetricsFair | |
|---|---|---|
| Value for money | DEssentials is €58 a month billed annually (€69 monthly), more than the $49 where this category's dearest tenth starts. That buys 2 apps, 500 keywords and 1 seat; AI review replies need Growth at €141. | DThe only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. |
| Free plan and trial | DNo free plan. The 7-day trial needs a credit card and the plan starts unless you cancel before the end, and refunds are limited to 48 hours after a charge. | BAcquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. |
| Features | BKeyword research on a database it puts at 100 million keywords in 90+ countries, rank tracking, a listing editor that publishes to both stores, competitors' metadata and download estimates, review replies and an ASO dashboard. It covers the whole job. | CStore page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. |
| Ease of use | CNo rating on record. You connect App Store Connect and Google Play Console, then add apps, keywords and competitors before the dashboard fills in. | CNo rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console and Slack, and the API is an add-on from €199 for 3,000 requests a month. | BWeb only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. |
| Best for | editing store listings and tracking keywords together | testing store page designs before they go live |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: App Radar and SplitMetrics. How we grade
Price against what you get
App Radar starts at about $64.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. SplitMetrics starts at $500 a month and scores 2.3.
App Radar scores higher and starts $435.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than App Radar for less, and 10 score higher than SplitMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- App Radar also covers rank tracking.
- SplitMetrics also covers AI agents and a/B testing.
At a glance
| App Radar | SplitMetrics | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | €58 per month, billed annually (€69 billed monthly) | $500 per month |
| Free plan | None | Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card. |
| Free trial | 7-day free trial; a credit card is required and the plan starts unless cancelled before the end | None listed |
| Web | ||
| Made by | SplitMetrics | SplitMetrics |
| Price read from | appradar.com | splitmetrics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
App Radar
- Prices are listed in euros; App Radar bills in euros or US dollars, set by the buyer's location at sign-up.
- Essentials covers only 2 apps, 1 seat and 50 review replies a month; AI replies and summaries start at Growth.
- The API is an add-on from €199 for 3,000 requests a month, and extra review replies from €39 for 150 a month.
- Refunds are limited to 48 hours after a charge.
SplitMetrics
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Key features
App Radar
- Keyword research and tracking
- Keyword finder, difficulty, search volume and ranking trends on a database App Radar puts at 100 million keywords in 90+ countries, plus unlimited live searches.
- Store listing editor
- Write and preview App Store and Google Play listings and push them live from App Radar, with a bulk editor for many storefronts at once.
- Competitor intelligence
- Competitors' metadata history, creatives with bulk download, localizations, category rankings, featurings and download and revenue estimates.
- Review replies
- Reply to reviews from both stores in one place with templates, translation and tags; Growth and Scale add GPT-5 reply suggestions and review summaries.
- ASO dashboard and alerts
- Impressions, store views, installs and conversion by country from the consoles, an ASO score, and daily or weekly Slack and email reports.
SplitMetrics
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
Plans
App Radar
Essentials€58
per month, billed annually (€69 billed monthly)
2 apps, 500 keywords, 25 competitors, 1 seat, 50 review replies a month and 6 months of history.
Growth€141
per month, billed annually (€169 billed monthly)
10 apps, 1,500 keywords, 100 competitors, 2 seats, AI-assisted review replies, 50 AI review summaries and 12 months of history.
Scale€250
per month, billed annually (€299 billed monthly)
15 apps, 3,000 keywords, 250 competitors, 5 seats, 100 AI review summaries, 24 months of history and regular ASO feedback.
EnterpriseCustom
Flexible limits, full data history, a customer success manager, an ASO strategy setup, quarterly reviews and custom contracts.
SplitMetrics
Acquire Starter$0
Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.
App Intelligence$500
per month
Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.
Acquire EnterpriseCustom
Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.
OptimizeCustom
Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.
Ways to pay less
App Radar
- Annual discount
Two months free with yearly billing
App Radar's pricing page gives two months free on yearly billing: Essentials is €690 a year, or €58 a month, against €69 billed monthly.
SplitMetrics
No public discounts listed.
Common questions
Which is cheaper, App Radar or SplitMetrics?
As of Oct 23, 2026, App Radar is cheaper to start with: about $64.99 a month, against $500 a month for SplitMetrics. App Radar starts at €58 per month, billed annually (€69 billed monthly), and SplitMetrics starts at $500 per month.
Which has a free plan, App Radar or SplitMetrics?
As of Oct 23, 2026, only SplitMetrics has a free plan. App Radar does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.