AppTweak vs Geeklab (2026): which should you pick?
As of Oct 23, 2026, AppTweak grades higher than Geeklab: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppTweak grades higher on features and platforms. Geeklab grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
Geeklab
Store page A/B testing and concept validation for mobile games
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick Geeklab if
- Fits if you're a game studio that wants to test icons and screenshots before changing a live page
- Makes sense if you want to check a theme or art style with players before building the game
Look elsewhere if
- Pricey if you're a small studio, as Grower is €800 a month plus VAT and is sold as a 3-month deal
- Watch out: the ad spend that brings people to each test is on top of the plan price
- Tight if you want expert help, as Grower has no account manager or consultation hours; Managed starts at €1,500
- Skip it if you need keyword research or rank tracking, as it's about testing pages and concepts
- Watch out: Audiencelab, the attribution product, is a custom offer with a monthly fee set as a share of ad spend
How we grade them
| 2.0GPAAppTweakFair | 1.8GPAGeeklabWeak | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | DGrower is €800 a month excluding VAT on a 3-month deal, so €2,400 is the real floor, plus the ad spend for each test. That's far past this category's dearest tenth ($49), and above SplitMetrics, a listed rival, at $500. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | CNo free plan. There's a 7-day free trial, but tests run on ad traffic you buy, so a real test costs money even during it. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CStore page tests on 60+ elements, concept tests of themes and art styles, surveys, market data, benchmarks and an AI icon generator. It does store page testing fully, but that's a smaller job, with no keyword research or rank tracking. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. Each test needs variants made, an audience chosen and ads bought on networks such as Meta to send people to the page. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | keyword and creative research on both app stores | testing store pages and game ideas on real players |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and Geeklab. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Geeklab starts at about $896.48 a month and scores 2.0.
AppTweak scores higher and starts $817.48 a month lower. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 23 score higher than Geeklab for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports, keyword research, rank tracking and AI search visibility.
- Geeklab also covers surveys, image generation and a/B testing.
At a glance
| AppTweak | Geeklab | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | €800 per month on a 3-month deal |
| Free plan | None | None |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | 7-day free trial |
| Web | ||
| Made by | AppTweak | Geeklab Oy |
| Price read from | apptweak.com | geeklab.app |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
Geeklab
- Prices are in euros, excluding VAT, and Grower is sold as a 3-month deal at €800 a month.
- Tests run on ad traffic you buy on networks such as Meta, and that ad spend is not part of the plan price.
- Grower has no account manager or consultation hours; Managed and Agency prices rise with the consultation hours included.
- Audiencelab, the separate attribution product, is a custom offer whose terms add a monthly fee set as a share of ad spend.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
Geeklab
- Store page A/B tests
- Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.
- Concept validation
- Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.
- Surveys
- Attach ready-made or custom surveys to a test to learn why people chose one variant over another.
- Market and competitor analytics
- Market data for iOS and Google Play across countries, for following competitors, sizing a market and watching trends.
- Result benchmarks
- Compare a test's results with Geeklab's own data set of earlier tests to see how a variant performs against the market.
- AI icon generator
- Generate icon variants with an AI image generator to use as test material.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
Geeklab
Grower€800
per month, on a 3-month deal
For small and medium studios: 3 users, unlimited tests, the app analytics platform and the survey tool. No account manager or consultation hours.
Managed€1,500
per month and up, priced by consultation hours
5 users, unlimited tests, a dedicated account manager, 5 to 20 consultation hours a month and a shared Slack channel. Sold after a demo.
Agency€3,000
per month and up, priced by consultation hours
5 users and 10 to 40+ consultation hours a month, covering research, project management and test plans. Sold after a demo.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
Geeklab
No public discounts listed.
Common questions
Which is cheaper, AppTweak or Geeklab?
As of Oct 23, 2026, AppTweak is cheaper to start with: $79 a month, against about $896.48 a month for Geeklab. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and Geeklab starts at €800 per month on a 3-month deal.
Which has a free plan, AppTweak or Geeklab?
As of Oct 23, 2026, neither AppTweak nor Geeklab has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.