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Price against what you get

Best-value AI image and video generators

Going by our grades, Magnific, Pika and Krea give the most for the money among AI image and video generators: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $12 a month across the 17 that charge, from $5.25 (Krea) to $25 (Pictory). 6 of the 17 score above the category's average while starting at or below its middle price. 4 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMagnificPikaKreaLumaPictory

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
17 of the 22 AI image and video generators in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 17, 2026. The lines cross at the middle starting price ($12) and the average score (2.8). The data as JSON · The chart as a picture
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Paste this where you want it. The picture links back here and is redrawn whenever a price or a grade changes. Use it freely, with the link left in.

<a href="https://toolgpa.com/charts/ai-images"><img src="https://toolgpa.com/charts/ai-images/chart.svg" alt="17 AI image and video generators by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score AI image and video generators reach at that price or below. Nothing on the chart beats these without costing more.

  1. $5.25

    a month to start · scores 2.7 of 4

    • Krea$5.25 per month for 5,000 units, billed annually ($9 billed monthly)BCB

  2. $8

    a month to start · scores 3.3 of 4

    • Pika$8 per month for 900 credits, billed annually ($10 billed monthly)BAB

  3. $14.50

    a month to start · scores 3.7 of 4

    • Magnific$14.50 per month for 20,000 credits, billed annually ($20 billed monthly)AAB

Paying more for less

The AI image and video generators that the most others beat on both counts: a higher score and a lower starting price.

  1. LumaStarts at $25 a month and scores 2.3 of 4.11 of 16 score higher for lessBCC
  2. PictoryStarts at $25 a month and scores 2.3 of 4.11 of 16 score higher for lessCCB
  3. getimg.aiStarts at $15 a month and scores 2.3 of 4.10 of 16 score higher for lessBCC
  4. OpenArtStarts at $13 a month for each person and scores 2.7 of 4.6 of 16 score higher for lessBCB
  5. LTX StudioStarts at $12 a month and scores 2.3 of 4.5 of 16 score higher for lessBCC

A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less6

Each scores above the category's average and starts at or below its middle price.

Pika, Adobe Firefly, Leonardo.Ai, invideo, Playground, Runway

Costs more, scores more2

Each scores above the average and starts above the middle price.

Magnific, Ideogram

Costs less, scores less5

Each scores below the average and starts at or below the middle price.

Krea, Recraft, Midjourney, LTX Studio, NightCafe

Costs more, scores less4

Each scores below the average and starts above the middle price.

OpenArt, getimg.ai, Luma, Pictory

All 17 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1Magnific3.7AAB$14.50$14.50 per month for 20,000 credits, billed annually ($20 billed monthly)None
2Pika3.3BAB$8$8 per month for 900 credits, billed annually ($10 billed monthly)None
3Adobe Firefly3.3ABB$9.99$9.99 per month for 2,000 credits, billed monthlyNone
4Leonardo.Ai3.3BAB$12$12 per month for 8,500 tokens, billed monthlyNone
5Ideogram3.3BAB$15$15 per month for 2,400 credits, billed annually ($20 billed monthly)1
6invideo3.0BBB$10$10 per seat / month for 400 credits, billed annually ($20 monthly)2
7Playground3.0CAB$12$12 per month for 150 credits, billed annually ($15 billed monthly)2
8Runway3.0BBB$12$12 per month for 625 credits, billed annually ($15 billed monthly)2
9Krea2.7BCB$5.25$5.25 per month for 5,000 units, billed annually ($9 billed monthly)None
10Recraft2.7BCB$10$10 per month for 1,000 credits, billed annually ($12 billed monthly)2
11OpenArt2.7BCB$13$13 per seat / month for 4,000 credits, billed annually ($14 billed monthly)6
12Midjourney2.3BCC$8$8 per month, billed annually ($10 billed monthly)1
13LTX Studio2.3BCC$12$12 per month for 8,000 credits, billed annually ($15 billed monthly)5
14getimg.ai2.3BCC$15$15 per month for 8,000 credits, billed monthly or yearly10
15Luma2.3BCC$25$25 per month for 10,000 credits, billed annually ($30 billed monthly)11
16Pictory2.3CCB$25$25 per month, billed annually ($29 billed monthly)11
17NightCafe2.0CCC$7.49$7.49 per month for 100 credits, billed monthly1

How AI image and video generators grade

Every bar is all the AI image and video generators we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.3
  • Free plan and trialaverage 1.9
  • Featuresaverage 2.8
  • Ease of useaverage 2.5
  • Platforms and integrationsaverage 2.7

An A is worth 4 and an F nothing. C is the ordinary grade. Every ai images & video grade in one table

Not on the chart

Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.

Common questions

Which AI image and video generators give the most for the money?

Magnific, Pika and Krea. Each is the highest-scoring tool at its price or below: Krea scores 2.7 out of 4 and starts at $5.25 a month; Pika scores 3.3 out of 4 and starts at $8 a month; Magnific scores 3.7 out of 4 and starts at $14.50 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which AI image and video generators are best for under $10 a month?

Pika and Adobe Firefly, with a score of 3.3 out of 4: the highest among the 7 that start at $10 a month or less. Pika starts at $8 a month; Adobe Firefly starts at $9.99 a month.

Which AI image and video generators are best for under $20 a month?

Magnific, with a score of 3.7 out of 4: the highest among the 15 that start at $20 a month or less. Magnific starts at $14.50 a month.

Which AI image and video generators cost the most for what they offer?

On this chart, Luma (starts at $25 a month, scores 2.3 out of 4, and 11 tools score higher for less), Pictory (starts at $25 a month, scores 2.3 out of 4, and 11 tools score higher for less) and getimg.ai (starts at $15 a month, scores 2.3 out of 4, and 10 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.

How much do AI image and video generators cost?

The middle starting price is $12 a month: half of the 17 AI image and video generators with a recurring price start below that and half above. 0 of the 22 in this directory have no paid plan, and 9 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 17 of the 22 AI image and video generators are on the chart; 5 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade

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