Magic Hour review (2026): is the free plan enough?
Browser studio of AI video, image and audio tools paid with credits
Black Friday: is there a Magic Hour sale?
Magic Hour report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a big bag of video and face-swap tools with free tries
Magic Hour has more than 100 tools for video, images and audio, many usable without an account. Free video can carry a watermark, the cheapest plan caps exports at 1024px, and 4K needs Business.
Who Magic Hour is for
- Fits if you want face swap, lip sync and video tools in one place
- Works for developers who want an API on the same credits
Who Magic Hour is not for
- Skip it if you need clean free exports, because free video and audio may be watermarked
- Tight if you need high resolution, as Creator caps at 1024px and 4K is Business only
- Watch out: annual plans charge the full year upfront
- Watch out: refunds apply only within 7 days and below 400 credits used, once per customer
- Watch out: Pro and Business were shown to us in ringgit, so check the dollar total at checkout
Why Magic Hour gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyCreator is $12 a month billed yearly, in the category's middle-to-dearer band.
- CFree plan and trialSome tools work with no account, and a free account gets 400 credits plus up to 7 daily claims of 100.
- BFeaturesText and image to video, face swap, talking photos, lip sync, image and audio tools, plus an API and SDKs.
- CEase of useMore than 100 tools means a lot to find your way around.
- BPlatforms and integrationsWeb with an API and SDKs that use the same credits.
What these grades rest on. Graded from this listing, whose facts were read from Magic Hour's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Magic Hour? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/magic-hour#review"><img src="https://toolgpa.com/badge/magic-hour.svg" alt="Magic Hour: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Magic Hour stands among AI image and video generators
Magic Hour's GPA of 2.4 is higher than 49 of the 89 other AI image and video generators we grade, and level with 16.
It stands best on features (B, above 42 of 89) and worst on value for money (C, above 6).
Its paid plans start at $12 a month, against a middle price of $10 for the category: 37 of the 65 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 90 AI image and video generators we grade, cut by the letter each got. Magic Hour’s own letter is outlined.
- CValue for moneyAbove 6 of 89, level with 56
- CFree plan and trialAbove 28 of 89, level with 46
- BFeaturesAbove 42 of 89, level with 45
- CEase of useAbove 7 of 89, level with 50
- BPlatforms and integrationsAbove 39 of 89, level with 50
Price against what you get
Each dot is one of 67 AI image and video generators. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Magic Hour, or make your own?
Keep it
To replace Magic Hour you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one.
It costs $144 a year.
What you could not
- A video model, which you can rent by the second but not make.
- An image model, which you can rent by the picture but not make.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Magic Hour’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Magic Hour?
Magic Hour is a browser-based platform with more than 100 AI tools for making and editing video, images and audio: text and image to video, face swap, talking photos, lip sync, image generation and editing, and voice and music tools. Many tools can be tried without an account, and paid plans or one-time credit packs remove watermarks and add commercial rights. An API with SDKs uses the same credits.
Worth knowing
- Annual plans charge the full year upfront and add the whole year's credits at once; monthly billing adds 12,000, 25,000 or 70,000 credits a month.
- The pricing page showed Malaysian ringgit to us, so Pro and Business are given in MYR; Creator's $12 comes from the vendor's page description and help center.
- Export resolution depends on plan: 1024px on Creator, 1472px on Pro, and 4K only on Business.
- Refunds apply within 7 days and only if fewer than 400 credits were used, limited to one approved refund per customer.
Key features
- Text and image to video
- Describe a scene to generate a clip, animate a still photo, or restyle an existing video with video-to-video.
- Face swap and character replace
- Swap a face in a photo or video, or replace a whole character in a clip with another person or figure.
- Talking photos and lip sync
- Add audio to a portrait to make it speak, or match a video's mouth movements to new speech.
- Image generation and editing
- Generate images from prompts and edit them by description, plus headshots, background removal, upscaling and colorizing.
- Audio tools
- Voice generator, voice cloner, voice changer, music and sound effect generators, and audio translation.
- API and SDKs
- A developer API with SDKs for Python, Node.js, Go and Rust that draws on the same credits as the web plans.
Magic Hour pricing
As of Nov 13, 2026, Magic Hour has a free plan, and paid plans start at $12 per month, billed annually (MYR 78 billed monthly).
- Starts at
- $12 per month, billed annually (MYR 78 billed monthly)
- Free plan
- Selected tools work without an account within per-tool limits. A free account adds 400 sign-up credits and up to 7 daily claims of 100 credits. Free video may be watermarked.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Basic | $0 | Free tools without sign-up, 400 credits on sign-up and up to 7 daily claims of 100 credits; many image tools export without a watermark. |
| Credit pack | $10one-time, for 4,000 credits | $1 buys 400 credits, in packs of $10, $30, $80, $160 and $640. Credits never expire and include watermark-free, commercial use. |
| Creator | $12per month, billed annually (MYR 78 billed monthly) | 144,000 credits a year (about 1.7 hours of video or 28,800 images), 1024px exports, 3 generations at once and 2GB uploads. |
| Pro | MYR 103per month, billed annually (MYR 161 billed monthly) | 300,000 credits a year (about 3.5 hours of video), 1472px exports, 5 generations at once and 5GB uploads. |
| Business | MYR 276per month, billed annually (MYR 414 billed monthly) | 840,000 credits a year (about 9.7 hours of video), 4K exports, unlimited generations at once and 10GB uploads. |
Read from magichour.ai on Nov 13, 2026. Prices change, so confirm with Magic Hour before you buy.
Ways to pay less
- Annual discountSave 33% to 37% with annual billing
The pricing page offers 4 months free on yearly plans: 37% off Creator, 36% off Pro and 33% off Business compared with monthly billing.
Stated on magichour.ai
Magic Hour alternatives
- Magic Hour vs Akool
Free plan · from $12/mo
- Magic Hour vs Vidnoz
Free plan · from $19.99/mo
- Magic Hour vs Viggle
Free plan · from $7.99/mo
- Magic Hour vs Hedra
From $20/mo
Common questions
Does Magic Hour have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Magic Hour is listed for Web.
Does Magic Hour have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Magic Hour is listed for Web.
Is Magic Hour open source?
Magic Hour is not described as open source on its own site, as read on Nov 13, 2026.
Does Magic Hour have an API?
Yes. Magic Hour offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.