The Magic Hour Insider’s Guide
Everything we know about Magic Hour in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Magic Hour
The Insider’s Guide
Browser studio of AI video, image and audio tools paid with credits
Every plan, grade, refund rule and rival among AI image and video generators, read from Magic Hour’s own pages.
Made by Magic Hour AI, Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Magic Hour’s own pages, its app-store listings and our grades. Every fact in it is on Magic Hour’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 49 of the 89 other AI image and video generators we grade
Magic Hour is a browser-based platform with more than 100 AI tools for making and editing video, images and audio: text and image to video, face swap, talking photos, lip sync, image generation and editing, and voice and music tools. Many tools can be tried without an account, and paid plans or one-time credit packs remove watermarks and add commercial rights. An API with SDKs uses the same credits.
To get you started, here are 9 things to know about Magic Hour, taken from its own pages and our grades.
- 1
Best for a big bag of video and face-swap tools with free tries
Magic Hour has more than 100 tools for video, images and audio, many usable without an account.
- 2
Paid plans start at $12 a month
As its pricing page puts it: $12 per month, billed annually (MYR 78 billed monthly).
- 3
There is a free plan
Selected tools work without an account within per-tool limits. A free account adds 400 sign-up credits and up to 7 daily claims of 100 credits. Free video may be watermarked.
- 4
It runs on Web
Web.
- 5
Text and image to video
Describe a scene to generate a clip, animate a still photo, or restyle an existing video with video-to-video.
- 6
Face swap and character replace
Swap a face in a photo or video, or replace a whole character in a clip with another person or figure.
- 7
Talking photos and lip sync
Add audio to a portrait to make it speak, or match a video's mouth movements to new speech.
- 8
A 2.4 GPA, above 49 of 89
That is against the other AI image and video generators we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Magic Hour you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one.
Magic Hour at a glance
- Pricing
- Free plan, from $12 per month, billed annually (MYR 78 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Magic Hour AI, Inc., since 2023
- Category
- AI Image & Video Generators
- Our grade
- 2.4 GPA, fair
The report card
Best for a big bag of video and face-swap tools with free tries
Magic Hour has more than 100 tools for video, images and audio, many usable without an account. Free video can carry a watermark, the cheapest plan caps exports at 1024px, and 4K needs Business.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Creator is $12 a month billed yearly, in the category's middle-to-dearer band. |
| Free plan and trial | C | Some tools work with no account, and a free account gets 400 credits plus up to 7 daily claims of 100. |
| Features | B | Text and image to video, face swap, talking photos, lip sync, image and audio tools, plus an API and SDKs. |
| Ease of use | C | More than 100 tools means a lot to find your way around. |
| Platforms and integrations | B | Web with an API and SDKs that use the same credits. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Magic Hour is for
- Fits if you want face swap, lip sync and video tools in one place
- Works for developers who want an API on the same credits
Who it is not for
- Skip it if you need clean free exports, because free video and audio may be watermarked
- Tight if you need high resolution, as Creator caps at 1024px and 4K is Business only
- Watch out: annual plans charge the full year upfront
- Watch out: refunds apply only within 7 days and below 400 credits used, once per customer
- Watch out: Pro and Business were shown to us in ringgit, so check the dollar total at checkout
Good to know
Good for
- Social creators making face swap, talking photo and lip sync clips
- Trying AI video tools in a browser before paying
- Developers who want one API for video, image and audio jobs
Worth knowing
- Annual plans charge the full year upfront and add the whole year's credits at once; monthly billing adds 12,000, 25,000 or 70,000 credits a month.
- The pricing page showed Malaysian ringgit to us, so Pro and Business are given in MYR; Creator's $12 comes from the vendor's page description and help center.
- Export resolution depends on plan: 1024px on Creator, 1472px on Pro, and 4K only on Business.
- Refunds apply within 7 days and only if fewer than 400 credits were used, limited to one approved refund per customer.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12
A month to start. There is a free plan too
Magic Hour has a free plan. Paid plans start at $12 per month, billed annually (MYR 78 billed monthly).
Basic
$0
Free tools without sign-up, 400 credits on sign-up and up to 7 daily claims of 100 credits; many image tools export without a watermark.
Credit pack
$10
one-time, for 4,000 credits
$1 buys 400 credits, in packs of $10, $30, $80, $160 and $640. Credits never expire and include watermark-free, commercial use.
Creator
$12
per month, billed annually (MYR 78 billed monthly)
144,000 credits a year (about 1.7 hours of video or 28,800 images), 1024px exports, 3 generations at once and 2GB uploads.
Pro
MYR 103
per month, billed annually (MYR 161 billed monthly)
300,000 credits a year (about 3.5 hours of video), 1472px exports, 5 generations at once and 5GB uploads.
Business
MYR 276
per month, billed annually (MYR 414 billed monthly)
840,000 credits a year (about 9.7 hours of video), 4K exports, unlimited generations at once and 10GB uploads.
The free plan
Selected tools work without an account within per-tool limits. A free account adds 400 sign-up credits and up to 7 daily claims of 100 credits. Free video may be watermarked.
Read from magichour.ai on Nov 13, 2026.
Ways to pay less
Annual discount
Save 33% to 37% with annual billing
The pricing page offers 4 months free on yearly plans: 37% off Creator, 36% off Pro and 33% off Business compared with monthly billing.
Stated on magichour.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Browser studio of AI video, image and audio tools paid with credits. Here is what it does, as its own site describes it, and what it covers: public API, AI features, image generation, video generation.
Text and image to video, face swap, talking photos, lip sync, image and audio tools, plus an API and SDKs.
- Text and image to video
- Describe a scene to generate a clip, animate a still photo, or restyle an existing video with video-to-video.
- Face swap and character replace
- Swap a face in a photo or video, or replace a whole character in a clip with another person or figure.
- Talking photos and lip sync
- Add audio to a portrait to make it speak, or match a video's mouth movements to new speech.
- Image generation and editing
- Generate images from prompts and edit them by description, plus headshots, background removal, upscaling and colorizing.
- Audio tools
- Voice generator, voice cloner, voice changer, music and sound effect generators, and audio translation.
- API and SDKs
- A developer API with SDKs for Python, Node.js, Go and Rust that draws on the same credits as the web plans.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Magic Hour is made by Magic Hour AI, Inc., and has been around since 2023.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
49/89
Other AI image and video generators it is graded above
Magic Hour's GPA of 2.4 is higher than 49 of the 89 other AI image and video generators we grade, and level with 16.
It stands best on features (B, above 42 of 89) and worst on value for money (C, above 6).
Its paid plans start at $12 a month, against a middle price of $10 for the category: 37 of the 65 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 90 AI image and video generators we grade, cut by the letter each got. Magic Hour’s own letter is outlined.
- CValue for moneyAbove 6 of 89
- CFree plan and trialAbove 28 of 89
- BFeaturesAbove 42 of 89
- CEase of useAbove 7 of 89
- BPlatforms and integrationsAbove 39 of 89
Price against what you get
Each dot is one of 67 AI image and video generators. Further left costs less; higher up scores better on features, ease of use and platforms. Magic Hour is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Magic Hour you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one.
It costs $144 a year.
What you could not
- A video model, which you can rent by the second but not make.
- An image model, which you can rent by the picture but not make.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Magic Hour’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Akool, Vidnoz, Viggle and Hedra
The 4 tools Magic Hour is most often weighed against, with where each one differs from it.
- 2.2GPA
Akool
Free plan · from $12/mo
AI face swap, avatars, video translation and video models in one suite.
- 2.4GPA
Vidnoz
Free plan · from $19.99/mo
AI avatar video maker with templates, voices and video generators.
- Vidnoz also covers templates, text to speech and voice cloning.
- 2.6GPA
Viggle
Free plan · from $7.99/mo
Character-swap and motion video generator with a free daily allowance.
- Only Viggle lists iOS and Android apps.
- Magic Hour also covers image generation.
- 1.8GPA
Hedra
From $20/mo
Character video studio and model inference platform.
- Magic Hour has a free plan. Hedra does not.
- Magic Hour also covers image generation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Magic Hour free?
Magic Hour has a free plan. Selected tools work without an account within per-tool limits.
How much does Magic Hour cost?
Magic Hour lists 5 plans. Basic: $0.
What platforms does Magic Hour work on?
Magic Hour is available on Web.
Does Magic Hour offer any discounts?
Magic Hour publicly lists the following: Save 33% to 37% with annual billing.
Does Magic Hour have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Magic Hour is listed for Web.
Does Magic Hour have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Magic Hour is listed for Web.
Is Magic Hour open source?
Magic Hour is not described as open source on its own site, as read on Nov 13, 2026.
Does Magic Hour have an API?
Yes. Magic Hour offers a public API, according to its own site.
Who makes Magic Hour?
Magic Hour is made by Magic Hour AI, Inc. It dates from 2023.
What are the alternatives to Magic Hour?
The closest alternatives to Magic Hour in our directory are Akool, Vidnoz, Viggle and Hedra.
How does Magic Hour compare with other AI image and video generators?
Magic Hour's GPA of 2.4 is higher than 49 of the 89 other AI image and video generators we grade, and level with 16.
Is Magic Hour good value for money?
ToolGPA grades Magic Hour C for value for money. Its paid plans start at $12 a month, against a middle price of $10 for the category: 37 of the 65 others that charge start lower.
Could I make my own version of Magic Hour?
To replace Magic Hour you would be making a video model, which you can rent by the second but not make.
Where this guide comes from
The prices, plans, platforms and features were read from Magic Hour’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Magic Hour's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Magic Hour AI, Inc. Prices change, so check magichour.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Magic Hour, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/magic-hour
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Magic Hour: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/magic-hour
Know someone choosing between AI image and video generators?
Send them this guide: toolgpa.com/tools/magic-hour/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI image and video generators after Magic Hour, each with an Insider's Guide of its own.
- AI Image & Video Generators Insider's GuideEvery one of the 90 AI image and video generators we grade, compared
- Pixlr Insider's GuideBrowser photo editors with AI image, video and audio tools3.2 GPA
- Adobe Firefly Insider's GuideAdobe's image, video and audio generator, with partner models3.0 GPA
- ComfyUI Insider's GuideOpen-source node editor for image and video AI workflows, plus a cloud3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Magic Hour’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Magic Hour is a trademark of its owner, and this guide is not made, paid for or approved by Magic Hour AI, Inc. Prices and plans change: check magichour.ai before you buy.