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Ideogram

Image generator for designs with text, plus editing and video apps

Free plan · from $15/moAI Images & VideoChecked Oct 17, 20264.8 on the App Store
Visit ideogram.aiFree guide

Ideogram report card

2.8GPA

Good · out of 4.0 · graded Oct 17, 2026

Best for images with readable words in them

Ideogram is the image maker to try when the words in a picture have to come out right, like a logo, a poster or an ad. Plus is $15 a month on yearly billing for 2,400 credits, and the free plan gives 30 a week. Free images are always public, though, and video, edits and partner models always cost credits.

Who Ideogram is for

  • Great if your images need readable words, like a logo, poster or ad
  • Handy when you need stickers or icons on a see-through background
  • Good for small teams who want separate credits for each person and one bill

Who Ideogram is not for

  • Skip it if you want free images kept private, as free-plan work is always public
  • Tight if you lean on partner models, edits and video, which always cost credits
  • Pricey if you pay monthly, at $20 for Plus against $15 on yearly billing

Why Ideogram gets a 2.8

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

  • CValue for moneyPlus is $15 a month on yearly billing ($20 monthly) for 2,400 credits and private images, just past this category's dearer quarter of $14.50. When credits run out, Ideogram's own models keep going in a slower queue, which softens it.
  • CFree plan and trial30 credits a week, but only if you sign in with Google, Apple or Microsoft, and everything you make is public. The Video app needs a paid plan or bought credits.
  • BFeaturesSeveral in-house models, masking and inpainting, transparent backgrounds for stickers and icons, custom style models trained on 15 to 100 of your images, a video app and an API. The whole job's covered, with text in images as its thing.
  • AEase of use4.8 from about 2,700 App Store ratings, the top band. Type the prompt with the words you want on the poster, and go.
  • BPlatforms and integrationsWeb and iPhone, with one API for the image and video models and an MCP server for Claude. No Android or desktop app, and credits can't be bought in the iPhone app.

What these grades rest on. Graded from this listing, whose facts were read from Ideogram's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.

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Ideogram: 2.8 GPA on ToolGPA

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Where Ideogram stands among AI image and video generators

Ideogram's GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade, and level with 3.

It stands best on ease of use (A, above 17 of 21) and worst on value for money (C, above 2).

Its paid plans start at $15 a month, against a middle price of $12 for the category: 13 of the 16 others that charge start lower.

On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 22 AI image and video generators we grade, cut by the letter each got. Ideogram’s own letter is outlined.

  • CValue for moneyAbove 2 of 21, level with 12
  • CFree plan and trialAbove 3 of 21, level with 15
  • BFeaturesAbove 6 of 21, level with 13
  • AEase of useAbove 17 of 21, level with 4
  • BPlatforms and integrationsAbove 6 of 21, level with 15

Price against what you get

Each dot is one of 17 AI image and video generators. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessIdeogram

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart, and the best AI image and video generators at every price

Keep Ideogram, or make your own?

Keep it

To replace Ideogram you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one.

It is one of the better ones too: its GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade. It costs $180 a year.

What you could not

  • An image model, which you can rent by the picture but not make.
  • A video model, which you can rent by the second but not make.
  • A real app for iOS. Something home-made would be a web page.
  • It plugs into other products, Claude among them, and has an API.
  • AI features, unless you pay a model provider for each request yourself.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Ideogram’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is Ideogram?

Ideogram makes images from a written prompt, with its own models alongside partner models, and is pitched at designs that carry words, such as logos, posters and ads. It also edits and combines images, removes backgrounds, trains custom style models and makes short videos. Everything is paid for in credits, which reset monthly on paid plans and weekly on the free one.

Ideogram has a free plan. Paid plans start at $15 per month for 2,400 credits, billed annually ($20 billed monthly). See every plan

Good for

  • Logos, posters and ads where the words in the image must be readable
  • Trying an image generator free with a weekly allowance
  • Small teams that want separate credits and central billing

Worth knowing

  • Free credits go only to accounts signed in with Google, Apple or Microsoft, and free-plan images are always public.
  • Monthly plan credits do not roll over. Extra credits cost one US cent each and expire 365 days after purchase.
  • Partner models, reference images, edits, upscales and video always cost credits, even on plans with a slower unlimited queue.
  • Credits cannot be bought inside the iOS app, and custom model training works on desktop only.

Key features

Several image models
Ideogram 4.5 edits and combines up to five reference images, 4.0 handles very wide formats, and 3.0 keeps style presets, palettes and negative prompts.
Editing and inpainting
Mask an area to change it, extend a scene, remove objects or backgrounds, and upscale results.
Transparent backgrounds
Dedicated models produce images with no background for stickers, print-on-demand designs, icons and clip art.
Custom models
Train a style model on 15 to 100 of your own images. Training needs Pro or Team and a standard run costs 4,000 credits.
Video app
Makes short clips from a prompt, from start and end frames, or from uploaded images, video and audio, using models such as Seedance.
API and MCP server
One API covers the image and video models, and an MCP server lets AI assistants such as Claude use Ideogram.

Ideogram pricing

Starts at
$15 per month for 2,400 credits, billed annually ($20 billed monthly)
Free plan
30 credits a week for accounts that sign in with Google, Apple or Microsoft. Everything made on the free plan is public, and the Video app needs a paid plan or bought credits.
Free trial
None listed
Free$030 credits a week, all Ideogram image models, and public images only.
Plus$15per month for 2,400 credits, billed annually ($20 billed monthly)Private generation and quality export; after credits run out, Ideogram models keep working in a slower queue.
Pro$42per month for 7,500 credits, billed annually ($60 billed monthly)Adds batch generation, a larger queue and custom model training.
Team$20per user / month, billed annually ($30 billed monthly)3,600 credits per member each month, with central billing and admin. Minimum 2 users.
EnterpriseCustomTerms, credits and features set by agreement, including a prepaid shared credit balance for organizations.

Read from docs.ideogram.ai on Oct 17, 2026. Prices change, so confirm with Ideogram before you buy.

Pricing in detail

Ways to pay less

  • Annual discountPay less with yearly billing

    Yearly billing brings Plus from $20 to $15 a month, Pro from $60 to $42 and Team from $30 to $20 per user.

    Stated on docs.ideogram.ai

How people rate the Ideogram app

4.8

out of 5 for the iPhone and iPad app

2,667 ratings on the App Store in the United States, read Oct 17, 2026. It rates the app, not everything the product does. See the listing

Ideogram reviews, and where to read more

Works with

Ideogram alternatives

All Ideogram alternatives comparedAll AI image and video generators

Common questions

Is Ideogram free?

Ideogram has a free plan. 30 credits a week for accounts that sign in with Google, Apple or Microsoft. Everything made on the free plan is public, and the Video app needs a paid plan or bought credits. Paid plans start at $15 per month for 2,400 credits, billed annually ($20 billed monthly).

How much does Ideogram cost?

Ideogram lists 5 plans. Free: $0. Plus: $15 per month for 2,400 credits, billed annually ($20 billed monthly). Pro: $42 per month for 7,500 credits, billed annually ($60 billed monthly). Team: $20 per user / month, billed annually ($30 billed monthly). Enterprise: custom pricing. Prices were read from docs.ideogram.ai on Oct 17, 2026.

What platforms does Ideogram work on?

Ideogram is available on Web and iOS.

Does Ideogram offer any discounts?

Ideogram publicly lists the following: Pay less with yearly billing.

How is Ideogram rated?

Ideogram's iPhone and iPad app averages 4.8 out of 5 from 2,667 ratings on the App Store in the United States, as read on Oct 17, 2026. That is the store's rating of the app, not a score from us.

Does Ideogram have an Android app?

No Android app was listed when its pages were read on Oct 17, 2026. Ideogram is listed for Web and iOS.

Does Ideogram have a Windows app?

No Windows app was listed when its pages were read on Oct 17, 2026. Ideogram is listed for Web and iOS.

Is Ideogram open source?

Ideogram is not described as open source on its own site, as read on Oct 17, 2026.

Does Ideogram have an API?

Yes. Ideogram offers a public API, according to its own site.

What does Ideogram integrate with?

Ideogram's listing names Claude. A listing names up to eight integrations, so it may connect to more.

Who makes Ideogram?

Ideogram is made by Ideogram AI Inc.

What are the alternatives to Ideogram?

The closest alternatives to Ideogram in our directory are Midjourney, Recraft, Leonardo.Ai, Adobe Firefly and FLUX by Black Forest Labs. Each one has a side-by-side comparison with Ideogram.

How does Ideogram compare with other AI image and video generators?

Ideogram's GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade, and level with 3. It stands best on ease of use (A, above 17 of 21) and worst on value for money (C, above 2).

Is Ideogram good value for money?

ToolGPA grades Ideogram C for value for money. Its paid plans start at $15 a month, against a middle price of $12 for the category: 13 of the 16 others that charge start lower. On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.

Could I make my own version of Ideogram?

To replace Ideogram you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade. It costs $180 a year. What you could not make: An image model, which you can rent by the picture but not make. A video model, which you can rent by the second but not make. A real app for iOS. Something home-made would be a web page. It plugs into other products, Claude among them, and has an API. This is a judgement from its listing. We have not built one.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026. What people say is linked where it appears.