Ideogram vs Leonardo.Ai
We give Ideogram a 2.8 GPA and Leonardo.Ai a 3.0, out of 4.0. Leonardo.Ai grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ideogram
Image generator for designs with text, plus editing and video apps
Leonardo.Ai
Image, video and 3D generator with its own and partner models
How we grade them
| 2.8GPAIdeogramGood | 3.0GPALeonardo.AiVery good | |
|---|---|---|
| Value for money | CPlus is $15 a month on yearly billing ($20 monthly) for 2,400 credits and private images, just past this category's dearer quarter of $14.50. When credits run out, Ideogram's own models keep going in a slower queue, which softens it. | CEssential is $12 a month, billed monthly, for 8,500 tokens, private images and a rollover bank of up to 25,500. That's the middle of this category. The figure is from a third-party summary, as Leonardo's page turned our reader away, and the iPhone app sells plans from $15.99. |
| Free plan and trial | C30 credits a week, but only if you sign in with Google, Apple or Microsoft, and everything you make is public. The Video app needs a paid plan or bought credits. | B150 tokens every day that reset rather than pile up, which adds up to over half of what Essential gives in a month. Free images are public but can still be used commercially. You get fewer video models, though. |
| Features | BSeveral in-house models, masking and inpainting, transparent backgrounds for stickers and icons, custom style models trained on 15 to 100 of your images, a video app and an API. The whole job's covered, with text in images as its thing. | BIts own Lucid and Phoenix models next to FLUX, GPT Image, Veo and Kling, video with start and end frames, 3D models from an image, an editor with inpainting and a live sketch canvas, and send-to-Canva. The whole job, images to video to 3D. |
| Ease of use | A4.8 from about 2,700 App Store ratings, the top band. Type the prompt with the words you want on the poster, and go. | A4.83 from about 11,100 App Store ratings, among the highest here. Each model shows its token cost before you generate, so the meter isn't a mystery. |
| Platforms and integrations | BWeb and iPhone, with one API for the image and video models and an MCP server for Claude. No Android or desktop app, and credits can't be bought in the iPhone app. | BWeb, iPhone and Android, with an API and one-click hand-off to Canva. No desktop app, which an A needs. |
| Best for | images with readable words in them | images, video and 3D in one app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ideogram and Leonardo.Ai. How we grade
Price against what you get
Ideogram starts at $15 a month and scores 3.3 out of 4 on features, ease of use and platforms. Leonardo.Ai starts at $12 a month and scores 3.3.
They score the same, and Leonardo.Ai starts $3 a month lower. Of the other AI image and video generators on the chart, 1 scores higher than Ideogram for less, and none scores higher than Leonardo.Ai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ideogram starts at $15 per month for 2,400 credits, billed annually ($20 billed monthly). Leonardo.Ai starts at $12 per month for 8,500 tokens, billed monthly.
- Only Leonardo.Ai lists an Android app.
At a glance
| Ideogram | Leonardo.Ai | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month for 2,400 credits, billed annually ($20 billed monthly) | $12 per month for 8,500 tokens, billed monthly |
| Free plan | 30 credits a week for accounts that sign in with Google, Apple or Microsoft. Everything made on the free plan is public, and the Video app needs a paid plan or bought credits. | 150 tokens a day that do not carry over, with fewer video models. Images made on the free plan are public, though they may still be used commercially. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ideogram AI Inc | Leonardo Interactive Pty Ltd |
| Price read from | docs.ideogram.ai | eesel.ai (not the vendor's own page) |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Ideogram
- Logos, posters and ads where the words in the image must be readable
- Trying an image generator free with a weekly allowance
- Small teams that want separate credits and central billing
Leonardo.Ai
- Creators who want image, video and 3D tools under one account
- Trying many partner models without separate subscriptions
- Canva users who want to finish generated images in Canva
Worth knowing
Ideogram
- Free credits go only to accounts signed in with Google, Apple or Microsoft, and free-plan images are always public.
- Monthly plan credits do not roll over. Extra credits cost one US cent each and expire 365 days after purchase.
- Partner models, reference images, edits, upscales and video always cost credits, even on plans with a slower unlimited queue.
- Credits cannot be bought inside the iOS app, and custom model training works on desktop only.
Leonardo.Ai
- Web prices come from a third-party summary of June 5, 2026, as Leonardo's pricing page turned away our reader. The iOS app sells the plans for $15.99 to $79.99.
- Unlimited generation starts only after tokens run out, in a slower queue, and covers selected Leonardo models only; other partner models always cost tokens.
- Top-up tokens need an active individual plan and are not sold on Teams plans; rollover tokens are lost if you cancel.
- Private generation needs a paid plan; free-plan images are visible to all Leonardo users.
Key features
Ideogram
- Several image models
- Ideogram 4.5 edits and combines up to five reference images, 4.0 handles very wide formats, and 3.0 keeps style presets, palettes and negative prompts.
- Editing and inpainting
- Mask an area to change it, extend a scene, remove objects or backgrounds, and upscale results.
- Transparent backgrounds
- Dedicated models produce images with no background for stickers, print-on-demand designs, icons and clip art.
- Custom models
- Train a style model on 15 to 100 of your own images. Training needs Pro or Team and a standard run costs 4,000 credits.
- Video app
- Makes short clips from a prompt, from start and end frames, or from uploaded images, video and audio, using models such as Seedance.
- API and MCP server
- One API covers the image and video models, and an MCP server lets AI assistants such as Claude use Ideogram.
Leonardo.Ai
- Own and partner models
- Leonardo's Lucid and Phoenix image models sit beside partner models such as FLUX, GPT Image, Veo and Kling, each with its own token cost shown before you generate.
- Video with start and end frames
- Make clips from text or images, set start and end frames on supported models, and use models that add sound effects and dialogue.
- 3D generation
- Turns an image and up to five reference views into a downloadable 3D model, with choices of mesh type, quality and material.
- Editor, canvas and upscaling
- Change an image by describing the edit, inpaint or extend it on a canvas, turn sketches into images live in Realtime Canvas, and enlarge results with the Pro Upscaler.
- Edit in Canva
- Send a generated image to a Canva account in one click and keep designing there. Available to individual users, not Teams.
- Token rollover
- Unused monthly tokens on paid plans move to a rollover bank holding up to three months' worth, spent after the month's fresh tokens.
Plans
Ideogram
Free$0
30 credits a week, all Ideogram image models, and public images only.
Plus$15
per month for 2,400 credits, billed annually ($20 billed monthly)
Private generation and quality export; after credits run out, Ideogram models keep working in a slower queue.
Pro$42
per month for 7,500 credits, billed annually ($60 billed monthly)
Adds batch generation, a larger queue and custom model training.
Team$20
per user / month, billed annually ($30 billed monthly)
3,600 credits per member each month, with central billing and admin. Minimum 2 users.
EnterpriseCustom
Terms, credits and features set by agreement, including a prepaid shared credit balance for organizations.
Leonardo.Ai
Free$0
150 tokens a day that reset every 24 hours; public generations only.
Essential$12
per month for 8,500 tokens, billed monthly
Private generation, a rollover bank of up to 25,500 unused tokens, and top-up token packs.
Premium$30
per month for 25,000 tokens, billed monthly
Unlimited slower image generation on selected Leonardo models once tokens run out; rollover bank of up to 75,000.
Ultimate$60
per month for 60,000 tokens, billed monthly
Unlimited slower image and video generation on selected models; rollover bank of up to 180,000.
Teams Starter$24
per seat / month, billed monthly
25,000 tokens per seat, private team generations and shared collections. Minimum 3 seats.
Teams Growth$48
per seat / month, billed monthly
60,000 tokens per seat and model training on team tokens. Minimum 3 seats.
Ways to pay less
Ideogram
- Annual discount
Pay less with yearly billing
Yearly billing brings Plus from $20 to $15 a month, Pro from $60 to $42 and Team from $30 to $20 per user.
Leonardo.Ai
No public discounts listed.
