HitPaw review (2026): is the free plan enough?
AI photo, video and audio tools online and on desktop
Black Friday: is there a HitPaw sale?
HitPaw report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for upscaling photos with video and audio tools on the side
HitPaw bundles photo, video and audio tools on one credit balance, on web, desktop and phones. The free plan only shows previews, though, the desktop apps are priced separately from the online plans, and the 7-day trial renews at $42.99 a month on Windows and $69.99 on Mac.
Who HitPaw is for
- Fits if you restore or upscale old photos and prefer a desktop app
- Works for people who want photo, video and audio tools under one credit balance
Who HitPaw is not for
- Skip it if you want real results free, as the free plan shows previews only
- Watch out: the 7-day trial renews at $42.99 a month on Windows and $69.99 on Mac
- Pricey if you pay monthly at $24.99, or weekly at $9.99 for 300 credits
- Tight if you use the desktop apps, which are sold and priced separately from the online plans
Why HitPaw gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyWeekly is $9.99, monthly $24.99 and yearly $79.99, about $6.67 a month but with 3,000 credits for the whole year. The monthly price is at the top of the category range.
- DFree plan and trialThe free plan is previews only, with no AI generators and limited exports. A 7-day trial exists for the desktop video app and renews at a high price.
- CFeaturesEnhancing, background removal, image generation, video effects and audio tools. The listing shows a lot of tools but results are previews until you pay.
- CEase of useNo store rating is on record, and credits and separate apps add things to figure out.
- BPlatforms and integrationsWeb, Mac, Windows, iPhone and Android, but no API or integrations are listed.
What these grades rest on. Graded from this listing, whose facts were read from HitPaw's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/hitpaw#review"><img src="https://toolgpa.com/badge/hitpaw.svg" alt="HitPaw: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where HitPaw stands among AI image and video generators
HitPaw's GPA of 2.0 is higher than 31 of the 168 other AI image and video generators we grade, and level with 31.
It stands best on platforms and integrations (B, above 75 of 168) and worst on free plan and trial (D, above 41).
Its paid plans start at $43.29 a month, against a middle price of $11.88 for the category: 116 of the 120 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 48 tools score higher and cost less.
Each grade against the category
Every bar is all 169 AI image and video generators we grade, cut by the letter each got. HitPaw’s own letter is outlined.
- CValue for moneyAbove 16 of 168, level with 103
- DFree plan and trialAbove 41 of 168, level with 11
- CFeaturesAbove 6 of 168, level with 97
- CEase of useAbove 12 of 168, level with 106
- BPlatforms and integrationsAbove 75 of 168, level with 88
Price against what you get
Each dot is one of 123 AI image and video generators. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep HitPaw, or make your own?
Keep it
To replace HitPaw you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 106 of the 168 other AI image and video generators grade higher. It costs $519.48 a year.
What you could not
- An image model, which you can rent by the picture but not make.
- A video model, which you can rent by the second but not make.
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. HitPaw’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is HitPaw?
HitPaw is a suite of AI media tools sold as desktop, mobile and browser products. The online editor covers photo enhancement, background removal, image generation and AI effects, plus video and audio tools, all drawing on a shared monthly credit allowance. Separate apps include FotorPea for photos and VikPea for video.
Worth knowing
- The Free plan shows previews only and has no AI generators, so real use means paying.
- Weekly, monthly and yearly plans each come with a fixed credit allowance, and the Yearly plan's 3,000 credits are for the whole year.
- Pricing shown here is for the online editor; the desktop and mobile apps are sold separately and priced separately.
- Plans renew automatically; the 7-day trial renews at a stated $42.99 a month on Windows and $69.99 on Mac.
Key features
- Photo enhancer and upscaler
- Sharpens, denoises and upscales photos. Online, the credit plans cover up to 300 to 3,000 enhanced images depending on the plan.
- AI image generator
- Generates images from prompts, with portrait, headshot, anime and character generators, and lists models such as GPT Image 2, Nano Banana Pro and Flux Kontext.
- Image editing tools
- Includes a background remover and changer, watermark and object removers, a photo retoucher, old photo restoration and an image format converter.
- AI video effects and generation
- Creates video from images and text and applies effects such as AI dance and product videos. Listed models include Seedance 2.0, Veo 3, Kling and Wan.
- Audio tools
- The same credits cover an AI music generator, an audio enhancer and a vocal remover.
- Desktop and mobile apps
- FotorPea (photos) and VikPea (video) run on Windows and Mac, with iOS and Android apps for enhancing, art generation and photo-to-video.
HitPaw pricing
As of Nov 13, 2026, HitPaw has a free plan, and paid plans start at $9.99 per week for 300 AI credits ($24.99 per month, $79.99 per year).
- Starts at
- $9.99 per week for 300 AI credits ($24.99 per month, $79.99 per year)
- Free plan
- Previews only for the enhancers, no AI generators, limited exports and a limited upload file size.
- Free trial
- 7-day free trial of HitPaw Ultra (VikPea) on the desktop apps
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Preview-only results in the enhancers, no AI generators, limited exports and upload size. |
| Weekly | $9.99per week, billed weekly | 300 AI credits a week, shown as $24.99 crossed out. Up to 150 generated images or 300 enhanced photos. |
| Monthly | $24.99per month, billed monthly | 1,200 AI credits a month, shown as $69.99 crossed out. Up to 600 generated images or 1,200 enhanced photos. |
| Yearly | $79.99per year, billed yearly | 3,000 AI credits a year, shown as $199.99 crossed out. Up to 1,500 generated images or 3,000 enhanced photos. |
Read from online.hitpaw.com on Nov 13, 2026. Prices change, so confirm with HitPaw before you buy.
Ways to pay less
- Other savings7-day free trial of HitPaw Ultra
The pricing page offers a 7-day free trial of HitPaw Ultra (VikPea) on Windows and Mac, renewing at $42.99 a month on Windows and $69.99 on Mac.
Stated on online.hitpaw.com
HitPaw alternatives
- HitPaw vs Topaz Labs
From $19/mo
- HitPaw vs PicWish
Free plan · from $4.99/mo
- HitPaw vs VanceAI
Free trial · from $15/mo
- HitPaw vs Let's Enhance
Free trial · from $9/mo
- HitPaw vs Upscayl
Free plan · from $24.99/mo
Common questions
Does HitPaw have a Linux app?
No Linux app was listed when its pages were read on Nov 13, 2026. HitPaw is listed for Web, macOS, Windows, iOS and Android.
Is HitPaw open source?
HitPaw is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.