Luma
Creative agents for video and images, built on Luma's Ray models
Luma report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for agent-built video for production work
Luma is a web workspace where agents plan and build video, images and audio, on Luma's own Ray3.2 and partner models like Veo and Kling. It's built with production in mind, down to HDR and EXR export. But the cheapest plan is $25 a month on yearly billing, and there's no free plan.
Who Luma is for
- Great if your video goes into a production pipeline that wants HDR or EXR files
- Handy when you want an agent to plan and assemble a piece, not just make one clip
- Good for creative teams making lots of versions of one campaign
Who Luma is not for
- Pricey if you're just trying AI video, as the cheapest plan is $25 a month
- Not for you if you work from a phone, as it's web only
- Tight if you want 1080p, where Plus makes about 2 minutes a month
Why Luma gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan.
- CFree plan and trialNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that.
- BFeaturesAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job.
- CEase of useNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution.
- CPlatforms and integrationsWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing.
What these grades rest on. Graded from this listing, whose facts were read from Luma's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Luma? Put this grade on your site
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<a href="https://toolgpa.com/tools/luma-dream-machine#review"><img src="https://toolgpa.com/badge/luma-dream-machine.svg" alt="Luma: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Luma stands among AI image and video generators
Luma's GPA of 2.0 is higher than 2 of the 21 other AI image and video generators we grade, and level with 3.
It stands best on features (B, above 6 of 21) and worst on value for money (D, above 0).
Its paid plans start at $25 a month, against a middle price of $12 for the category: 15 of the 16 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.
Each grade against the category
Every bar is all 22 AI image and video generators we grade, cut by the letter each got. Luma’s own letter is outlined.
- DValue for moneyAbove 0 of 21, level with 1
- CFree plan and trialAbove 3 of 21, level with 15
- BFeaturesAbove 6 of 21, level with 13
- CEase of useAbove 1 of 21, level with 12
- CPlatforms and integrationsAbove 0 of 21, level with 5
Price against what you get
Each dot is one of 17 AI image and video generators. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Luma, or make your own?
Keep it
To replace Luma you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other AI image and video generators grade higher. It costs $300 a year.
What you could not
- A video model, which you can rent by the second but not make.
- An image model, which you can rent by the picture but not make.
- A video editor.
- An AI agent, with the models and the safeguards behind it.
- An API that other software can build on.
- What a company asks for before it lets staff use something: single sign-on.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Luma’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Luma?
Luma, the app that took over from Dream Machine, is a web workspace where AI agents plan, generate and refine video, images and audio for a project. It runs Luma's own Ray3.2 video and Uni-1 image models alongside partner models such as Veo, Kling, Seedance and ElevenLabs. Every generation costs credits from a monthly plan, and the same models are sold to developers through an API.
Luma is a paid product with a free trial, starting at $25 per month for 10,000 credits, billed annually ($30 billed monthly). See every plan
Good for
- Creative teams producing many variants of a campaign or product shot
- Video work that needs HDR or EXR files for a production pipeline
- People who want an agent to plan and assemble the work, not just one clip
Worth knowing
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Luma pricing
- Starts at
- $25 per month for 10,000 credits, billed annually ($30 billed monthly)
- Free plan
- None
- Free trial
- Free trial credits to start; the amount is not stated
| Plan | Price | What you get |
|---|---|---|
| Plus | $25per month for 10,000 credits, billed annually ($30 billed monthly) | Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds. |
| Pro | $75per month for 40,000 credits, billed annually ($90 billed monthly) | Everything in Plus, with four times the usage of Luma Agents. |
| Ultra | $250per month for 150,000 credits, billed annually ($300 billed monthly) | Everything in Pro, with 15 times the usage of Luma Agents. |
| Team | Custom | Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO. |
| Enterprise | Custom | Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning. |
Read from lumalabs.ai on Oct 17, 2026. Prices change, so confirm with Luma before you buy.
Ways to pay less
- Annual discountLower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
Stated on lumalabs.ai
Luma alternatives
- Luma vs Runway
Free trial · from $12/mo
- Luma vs Pika
From $8/mo
- Luma vs Higgsfield
Free plan
- Luma vs Hailuo AI
Free trial
- Luma vs LTX Studio
Free trial · from $12/mo
Common questions
Is Luma free?
No, Luma is a paid product, but you can try it first. Free trial credits to start; the amount is not stated.
How much does Luma cost?
Luma lists 5 plans. Plus: $25 per month for 10,000 credits, billed annually ($30 billed monthly). Pro: $75 per month for 40,000 credits, billed annually ($90 billed monthly). Ultra: $250 per month for 150,000 credits, billed annually ($300 billed monthly). Team: custom pricing. Enterprise: custom pricing. Prices were read from lumalabs.ai on Oct 17, 2026.
What platforms does Luma work on?
Luma is available on Web.
Does Luma offer any discounts?
Luma publicly lists the following: Lower monthly rate with yearly billing.
Does Luma have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Luma is listed for Web.
Does Luma have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Luma is listed for Web.
Is Luma open source?
Luma is not described as open source on its own site, as read on Oct 17, 2026.
Does Luma have an API?
Yes. Luma offers a public API, according to its own site.
Who makes Luma?
Luma is made by Luma AI, Inc.
What are the alternatives to Luma?
The closest alternatives to Luma in our directory are Runway, Pika, Higgsfield, Hailuo AI and LTX Studio. Each one has a side-by-side comparison with Luma.
How does Luma compare with other AI image and video generators?
Luma's GPA of 2.0 is higher than 2 of the 21 other AI image and video generators we grade, and level with 3. It stands best on features (B, above 6 of 21) and worst on value for money (D, above 0).
Is Luma good value for money?
ToolGPA grades Luma D for value for money. Its paid plans start at $25 a month, against a middle price of $12 for the category: 15 of the 16 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.
Could I make my own version of Luma?
To replace Luma you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other AI image and video generators grade higher. It costs $300 a year. What you could not make: A video model, which you can rent by the second but not make. An image model, which you can rent by the picture but not make. A video editor. An AI agent, with the models and the safeguards behind it. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.