Hailuo AI vs Luma
We give Hailuo AI a 2.2 GPA and Luma a 2.0, out of 4.0. Hailuo AI grades higher on value for money and platforms. Luma grades higher on features. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Hailuo AI
MiniMax's video and image generator, running its H3 model
Luma
Creative agents for video and images, built on Luma's Ray models
How we grade them
| 2.2GPAHailuo AIFair | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CNo plan prices could be read: the plan list didn't load for our reader, and third-party guides disagree. The site's header says plans start at $9.99 a month, but with nothing to check that against, it stays a C. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | CNew accounts get free credits on sign-up, but the amount isn't shown until you're signed in. MiniMax's separate Design app offers 3,000 free credits for downloading it. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | CH3 makes clips with sound up to 15 seconds at 2K, mixes image, video and audio references, edits clips by instruction and makes images. But it runs MiniMax's own model only, with no partner models, API or plugins on record. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | CNo app-store rating on record. Effect templates make quick clips easy, but mixing several references into one scene takes practice. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | BWeb and an Android app on Google Play. The site links an iPhone app, but its US App Store page came back not found, and no integrations are listed. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | short clips with sound from MiniMax's H3 | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hailuo AI and Luma. How we grade
Where they differ
- Only Hailuo AI lists an Android app.
- Hailuo AI also covers templates.
- Luma also covers video editing and AI agents.
At a glance
| Hailuo AI | Luma | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | New users get free credits on sign-up; the amount is not shown before signing in | Free trial credits to start; the amount is not stated |
| Web | ||
| Android | ||
| Made by | MiniMax | Luma AI, Inc. |
| Price read from | Not confirmed | lumalabs.ai |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Hailuo AI
- Short social clips with sound from a prompt or a photo
- Mixing several reference images and clips into one video
- People who want to try MiniMax's H3 model in a ready-made app
Luma
- Creative teams producing many variants of a campaign or product shot
- Video work that needs HDR or EXR files for a production pipeline
- People who want an agent to plan and assemble the work, not just one clip
Worth knowing
Hailuo AI
- Plan prices could not be read: the plan list did not load for our reader. The site header shows plans from $9.99 a month, and third-party guides disagree on the tiers.
- The site links to an iOS app, but its US App Store page returned not found on October 17, 2026; the Android app is on Google Play.
- MiniMax also sells H3 in its separate MiniMax Design app, which a site banner promotes with 3,000 free credits for downloading it.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
Hailuo AI
- MiniMax H3 video model
- Generates video with native stereo sound, up to 15 seconds long at 2K, from text, images or a mix of references, including multi-shot clips.
- Omni Reference
- Combine reference images, video and audio in one prompt, for example borrowing a camera move from one clip and a character from an image.
- Editing by instruction
- H3 edits and restyles existing clips and transfers motion from one video to another, with the change described in plain language.
- Image generation
- A separate Create Image mode turns prompts into still images, alongside text-to-video and image-to-video.
- Effect templates
- The home page offers trending preset templates such as PetPal, Style Switch, CineScope and ASMR for quick themed creations.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
Hailuo AI
Pricing could not be confirmed. See hailuoai.video.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
Hailuo AI
No public discounts listed.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
