Higgsfield vs Luma
We give Higgsfield a 2.4 GPA and Luma a 2.0, out of 4.0. Higgsfield grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Higgsfield
AI video and image suite with its own studios and many models
Luma
Creative agents for video and images, built on Luma's Ray models
How we grade them
| 2.4GPAHiggsfieldFair | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CNo plan prices could be read: the pricing page builds its plans with JavaScript our reader couldn't load, and the help centre gives no figures. With no price on record, it's a C. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | CA free tier lets you generate with a small set of models but includes no credits, and there's no trial of the paid plans. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | BSoul image models with Soul ID to keep a face the same, Cinema Studio for multi-shot scenes with camera control, Marketing Studio for ads from a product link, a node Canvas, the Supercomputer agent and outside models like Veo and Kling. The whole job. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | CNo app-store rating on record. Several studios, a node canvas and an agent mean a lot of places to learn. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | BWeb, with plugins for After Effects, Premiere Pro, Photoshop, Resolve, Figma and Blender, and links to Claude and ChatGPT. No phone or desktop app of its own. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | consistent characters and video ads | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Higgsfield and Luma. How we grade
Where they differ
- Higgsfield has a free plan. Luma does not, though it has a free trial.
- Luma also covers video editing.
At a glance
| Higgsfield | Luma | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | Generate with a small set of models, with no credits included. There is no free trial of the paid plans. | None |
| Free trial | None listed | Free trial credits to start; the amount is not stated |
| Web | ||
| Made by | Higgsfield, Inc. | Luma AI, Inc. |
| Price read from | Not confirmed | lumalabs.ai |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Higgsfield
- Creators who want one face to stay the same across many images and clips
- Marketers making many product video ads from a link
- People who want many outside video models under one subscription
Luma
- Creative teams producing many variants of a campaign or product shot
- Video work that needs HDR or EXR files for a production pipeline
- People who want an agent to plan and assemble the work, not just one clip
Worth knowing
Higgsfield
- Plan prices could not be read: the pricing page builds its plan list with JavaScript, which our reader could not load, and the help center gives no figures.
- Unlimited model access on mid and top plans works only on higgsfield.ai; MCP, Canvas and Supercomputer always spend credits, and plan credits do not roll over.
- Refunds are given only within 7 days of a first purchase with no credits used, less a fee of up to 6%; renewals are not refunded.
- Team plans take 2 to 9 seats and Scale 5 to 15; SSO starts at Scale, and no-training terms only come with Enterprise.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
Higgsfield
- Soul and Soul ID
- Higgsfield's own image models aimed at cinematic and fashion looks; Soul ID learns a character from photos so the same face appears in later images and videos.
- Cinema Studio
- Makes cinematic video with camera control, multi-shot scenes and physics-aware motion.
- Marketing Studio
- Turns a product URL or image into a finished video ad in a UGC, unboxing, tutorial or TV-spot format, with audio and lip sync.
- Canvas
- A node-based board for chaining models in sequence, working on it with others in real time and saving pipelines to reuse.
- Supercomputer agent
- Describe a job in plain language and the agent plans it, generates the assets and delivers them, including batch variations and simple websites.
- Plugins for editing apps
- Plugins for After Effects, Premiere Pro, Resolve, Photoshop, Figma and Blender generate clips into the timeline and reframe footage or remove its background.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
Higgsfield
Pricing could not be confirmed. See higgsfield.ai.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
Higgsfield
No public discounts listed.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
