LTX Studio vs Luma
We give LTX Studio a 2.2 GPA and Luma a 2.0, out of 4.0. LTX Studio grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
LTX Studio
Script-to-video studio from Lightricks, built on its LTX models
Luma
Creative agents for video and images, built on Luma's Ray models
How we grade them
| 2.2GPALTX StudioFair | 2.0GPALumaFair | |
|---|---|---|
| Value for money | CLite is $12 a month on yearly billing ($15 monthly) for 8,000 credits, the middle of its video rivals from Pika's $8 to Luma's $25. But the page doesn't say what a second of video costs, Lite is personal use only, and commercial work starts at Standard for $28. | DPlus is $25 a month on yearly billing ($30 monthly), against $8 to $12 for Pika, Runway and LTX Studio, and in this category's dearest tenth. It does buy 10,000 credits: about 2 minutes of Ray3.2 at 1080p or 8 at 720p. There's no cheaper plan. |
| Free plan and trial | C800 credits once, with the LTX video models and Z-Image, for personal projects only. They don't refill. | CNew accounts get trial credits, but the pages don't say how many, and there's no free plan after that. |
| Features | BScript to storyboard to pitch deck, Lightricks' LTX models plus Veo, Kling and Seedance, camera and keyframe control, saved characters and locations, a timeline with sound, and node-based Flows. The whole job, from idea to rough cut. | BAgents that plan and build across video, image and audio, Ray3.2 with HDR and EXR export, video-to-video, reframe and extend, the Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs. The whole video job. |
| Ease of use | CNo app-store rating on record. It's a whole production workflow of script, boards, shots and timeline, so there's more to learn than typing one prompt. | CNo app-store rating on record. Working with agents across a project is a new habit, and Ray3.2 costs anything from 100 to 400 credits per 5 seconds depending on resolution. |
| Platforms and integrations | CDesktop browser only: the site says there's no mobile app, and no integrations are listed. | CWeb only: the site lists no desktop or phone apps. There's a developer API, but no integrations in the listing. |
| Best for | script-to-storyboard video projects | agent-built video for production work |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LTX Studio and Luma. How we grade
Price against what you get
LTX Studio starts at $12 a month and scores 2.3 out of 4 on features, ease of use and platforms. Luma starts at $25 a month and scores 2.3.
They score the same, and LTX Studio starts $13 a month lower. Of the other AI image and video generators on the chart, 5 score higher than LTX Studio for less, and 11 score higher than Luma for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LTX Studio starts at $12 per month for 8,000 credits, billed annually ($15 billed monthly). Luma starts at $25 per month for 10,000 credits, billed annually ($30 billed monthly).
- Luma also covers AI agents.
At a glance
| LTX Studio | Luma | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12 per month for 8,000 credits, billed annually ($15 billed monthly) | $25 per month for 10,000 credits, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | Free plan with 800 one-time credits and a personal-use license only | Free trial credits to start; the amount is not stated |
| Web | ||
| Made by | Lightricks | Luma AI, Inc. |
| Price read from | ltx.io | lumalabs.ai |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
LTX Studio
- Filmmakers and agencies turning a script into a storyboard and rough cut
- Pitching an ad or film idea with generated boards and a deck
- Keeping the same characters and locations across many shots
Luma
- Creative teams producing many variants of a campaign or product shot
- Video work that needs HDR or EXR files for a production pipeline
- People who want an agent to plan and assemble the work, not just one clip
Worth knowing
LTX Studio
- The free plan's 800 credits are a one-time grant, and Free and Lite carry a personal-use license; commercial use starts at Standard.
- The pricing page does not say how many credits a second of video costs on each model.
- LTX Studio runs in a desktop browser only; the site says there is no mobile app.
- Refunds are usually given within 14 days of payment if no more than 1,200 credits were used.
Luma
- There is no free plan; new accounts get trial credits, and the pages read do not say how many.
- Credit costs vary widely: Ray3.2 at 1080p costs 400 credits per 5 seconds, so Plus's 10,000 credits make about 2 minutes of it.
- Team and Enterprise prices are given only through sales, and SSO and shared credits need the Team plan.
- Luma is a web app; the site lists no desktop or mobile apps.
Key features
LTX Studio
- Script to storyboard
- Upload a script to generate scenes and a storyboard, or start from a concept, an image or an existing video, then turn boards into a pitch deck.
- LTX models and partners
- Lightricks' LTX-2.5 and LTX-2.3 video models on every plan, plus Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana, FLUX.2 Pro and ChatGPT Images on paid tiers.
- Shot control
- Direct camera movement, set motion with keyframes and guide shots with reference images; audio-to-video and video-to-video are also offered.
- Elements for consistency
- Save characters, objects and locations as Elements so they look the same across every scene of a project.
- Timeline editor and sound
- Cut the generated shots on a timeline and add sound design; dubbing, captions and a brand kit are listed among the advanced features.
- Flows
- Node-based automation that chains generation steps into a workflow you can rerun.
Luma
- Luma Agents
- Agents research, generate and refine work across video, image, audio and text while keeping a project's context; Luma Skills save a workflow to rerun.
- Ray3.2 video model
- Text- and image-to-video in draft, 540p, 720p or 1080p, with HDR and EXR export for production work and up to 16 keyframes through the API.
- Video-to-video, reframe and extend
- Change existing footage with video-to-video and Modify, reframe a clip to a new shape, extend it, and stitch clips with captions into a finished piece.
- Uni-1 image model
- Luma's image model carries style references, character references and brand guidance into each image; GPT Image and Nano Banana are also offered.
- Partner video and audio models
- Veo 3.1, Kling 3.0, Seedance 2.5 and MiniMax H3 for video, lip sync from Sync, and ElevenLabs voice, music and sound effects.
- Team workspaces
- Share credits and manage usage in one place, with projects, team-wide sharing, usage analytics and SSO on the Team plan.
Plans
LTX Studio
Free$0
800 one-time credits, the LTX-2.5 and LTX-2.3 video models and Z-Image, for personal projects only.
Lite$12
per month for 8,000 credits, billed annually ($15 billed monthly)
Image and video upscales, editing tools and no watermark; still a personal-use license.
Standard$28
per month for 28,000 credits, billed annually ($35 billed monthly)
Commercial license, partner models such as Kling, Seedance and Nano Banana, Elements and storyboards; 28,800 bonus credits a month for 3 months.
Pro$100
per month for 110,000 credits, billed annually ($125 billed monthly)
Adds the Veo 3.1 models, 3 collaborators per project and on-demand credit top-ups.
EnterpriseCustom
Custom credit volume, custom LTX model training, brand controls, SSO, unlimited collaborators and data kept out of training.
Luma
Plus$25
per month for 10,000 credits, billed annually ($30 billed monthly)
Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds.
Pro$75
per month for 40,000 credits, billed annually ($90 billed monthly)
Everything in Plus, with four times the usage of Luma Agents.
Ultra$250
per month for 150,000 credits, billed annually ($300 billed monthly)
Everything in Pro, with 15 times the usage of Luma Agents.
TeamCustom
Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO.
EnterpriseCustom
Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning.
Ways to pay less
LTX Studio
- Annual discount
Save 20% with yearly billing
Yearly billing is marked 20% off: Lite is $144 a year ($12 a month) against $15 monthly, Standard $336 against $35, and Pro $1,200 against $125.
Luma
- Annual discount
Lower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
