Luma pricing
Luma is a paid product with a free trial, starting at $25 per month for 10,000 credits, billed annually ($30 billed monthly).
Plans and prices
- Starts at
- $25 per month for 10,000 credits, billed annually ($30 billed monthly)
- Free plan
- None
- Free trial
- Free trial credits to start; the amount is not stated
| Plan | Price | What you get |
|---|---|---|
| Plus | $25per month for 10,000 credits, billed annually ($30 billed monthly) | Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds. |
| Pro | $75per month for 40,000 credits, billed annually ($90 billed monthly) | Everything in Plus, with four times the usage of Luma Agents. |
| Ultra | $250per month for 150,000 credits, billed annually ($300 billed monthly) | Everything in Pro, with 15 times the usage of Luma Agents. |
| Team | Custom | Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO. |
| Enterprise | Custom | Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning. |
Read from lumalabs.ai on Oct 17, 2026. Prices change, so confirm with Luma before you buy.
Ways to pay less for Luma
- Annual discountLower monthly rate with yearly billing
Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
Stated on lumalabs.ai
How Luma's price compares
| Tool | Starts at | Free plan | |
|---|---|---|---|
| Luma | $25 per month for 10,000 credits, billed annually ($30 billed monthly) | No | |
| Runway | $12 per month for 625 credits, billed annually ($15 billed monthly) | No | Compare |
| Pika | $8 per month for 900 credits, billed annually ($10 billed monthly) | No | Compare |
| Higgsfield | Free plan | Yes | Compare |
| Hailuo AI | Free trial | No | Compare |
| LTX Studio | $12 per month for 8,000 credits, billed annually ($15 billed monthly) | No | Compare |
Each price is the vendor’s own, with its billing basis as stated. Check dates are on each tool’s page.
Luma pricing questions
Is Luma free?
No, Luma is a paid product, but you can try it first. Free trial credits to start; the amount is not stated.
How much does Luma cost?
Luma lists 5 plans. Plus: $25 per month for 10,000 credits, billed annually ($30 billed monthly). Pro: $75 per month for 40,000 credits, billed annually ($90 billed monthly). Ultra: $250 per month for 150,000 credits, billed annually ($300 billed monthly). Team: custom pricing. Enterprise: custom pricing. Prices were read from lumalabs.ai on Oct 17, 2026.
Does Luma have a free trial?
Yes. Free trial credits to start; the amount is not stated.
Is Luma cheaper with annual billing?
Lower monthly rate with yearly billing. Yearly billing costs $300 a year for Plus, $900 for Pro and $3,000 for Ultra, against $30, $90 and $300 a month; the page says up to 20% saved.
When were Luma's prices last checked?
On Oct 17, 2026, against lumalabs.ai. Vendors change prices without notice, so confirm on their site before you buy.