Price against what you get
Best-value technical SEO tools
Going by our grades, Yellow Lab Tools, PageSpeed Insights and Lighthouse give the most for the money among technical SEO tools: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $22.41 a month across the 53 that charge, from $2.44 (XML-Sitemaps.com) to $3,125 (SearchPilot). 20 more cost nothing at all. 27 of the 73 score above the category's average while starting at or below its middle price. 3 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
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<a href="https://toolgpa.com/charts/technical-seo"><img src="https://toolgpa.com/charts/technical-seo/chart.svg" alt="73 technical SEO tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score technical SEO tools reach at that price or below. Nothing on the chart beats these without costing more.
Free
No paid plan · scores 2.7 of 4
- LighthouseFreeCBB
- PageSpeed InsightsFreeCBB
- Yellow Lab ToolsFreeCBB
Paying more for less
The technical SEO tools that the most others beat on both counts: a higher score and a lower starting price.
- URL ProfilerStarts at $19.95 a month and scores 1.7 of 4.40 of 72 score higher for lessDCC
- Prerender.ioStarts at $59 a month and scores 2.0 of 4.37 of 72 score higher for lessCDB
- SEO Site CheckupStarts at $29 a month and scores 2.0 of 4.27 of 72 score higher for lessCCC
- SEO4AjaxStarts at $29 a month and scores 2.0 of 4.27 of 72 score higher for lessCDB
- squirrelscanStarts at $19 a month and scores 2.0 of 4.25 of 72 score higher for lessCDB
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less27
Each scores above the category's average and starts at or below its middle price.
Lighthouse, PageSpeed Insights, Yellow Lab Tools, GTmetrix, NitroPack, Webmatik, Baidu Search Resource Platform, Beam Us Up and 19 more
Costs more, scores more23
Each scores above the average and starts above the middle price.
FandangoSEO, JetOctopus, searchVIU, CrawlRaven, Request Metrics, Little Warden, DYNO Mapper, Encited and 15 more
Costs less, scores less20
Each scores below the average and starts at or below the middle price.
Chrome UX Report, Google Rich Results Test, Naver Search Advisor, Schema Markup Validator, Schema.dev, CrawlCenter, LinkOK, Headless-Render-API and 12 more
Costs more, scores less3
Each scores below the average and starts above the middle price.
All 73 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | Lighthouse | 2.7 | CBB | Free | Free | None |
| 2 | PageSpeed Insights | 2.7 | CBB | Free | Free | None |
| 3 | Yellow Lab Tools | 2.7 | CBB | Free | Free | None |
| 4 | GTmetrix | 2.7 | CBB | $4.99 | $4.99 per month, billed yearly ($5.99 billed monthly) | None |
| 5 | NitroPack | 2.7 | CBB | $7 | $7 per month, billed annually ($8 billed monthly) | None |
| 6 | Webmatik | 2.7 | CBB | $19 | $19 per month for 10 audits | None |
| 7 | FandangoSEO | 2.7 | BCB | $90 | $90 per month, billed yearly ($113 billed monthly) | None |
| 8 | JetOctopus | 2.7 | BCB | $349 | $349 per month for 500,000 URLs, billed annually ($459 billed quarterly) | None |
| 9 | searchVIU | 2.7 | BCB | $447.12 | €399 per month for up to 50,000 crawled URLs, billed monthly | None |
| 10 | Baidu Search Resource Platform | 2.3 | CCB | Free | Free | None |
| 11 | Beam Us Up | 2.3 | CBC | Free | Free | None |
| 12 | Bing Webmaster Tools | 2.3 | CCB | Free | Free | None |
| 13 | Google Search Console | 2.3 | CCB | Free | Free | None |
| 14 | Hreflang Tags Testing Tool | 2.3 | DBB | Free | Free | None |
| 15 | SiteOne Crawler | 2.3 | CBC | Free | Free | None |
| 16 | Yandex Webmaster | 2.3 | CCB | Free | Free | None |
| 17 | XML-Sitemaps.com | 2.3 | CBC | $2.44 | $2.44 per month for 500 URLs, billed yearly ($3.49 billed monthly) | 3 |
| 18 | SEO Tracer | 2.3 | CBC | $4.99 | $4.99 per month | 3 |
| 19 | Dead Link Checker | 2.3 | CBC | $9.95 | $9.95 per month for up to 5 sites, billed monthly | 5 |
| 20 | Website Crawler | 2.3 | CCB | $10 | $10 per month for 2,000 pages, billed monthly | 5 |
Show the other 53
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 21 | PreRender24 | 2.3 | CCB | $11.19 | €9.99 per month for 1 domain and 300 pages, billed monthly | 5 |
| 22 | PageVitals | 2.3 | CCB | $12 | $12 per month, billed annually ($15 billed monthly) | 5 |
| 23 | Visual SEO Studio | 2.3 | CBC | $13.91 | €149 per year, per PC, plus VAT for EU consumers | 5 |
| 24 | Redirect.pizza | 2.3 | CCB | $14.95 | $14.95 per month for 15 hostnames, billed monthly | 5 |
| 25 | WebPageTest | 2.3 | CBC | $15 | $180 per year for 1,000 test runs a month ($18.75 billed monthly) | 5 |
| 26 | CoreDash | 2.3 | CCB | $16 | $16 per month for 75,000 pageviews, billed annually ($20 billed monthly) | 5 |
| 27 | Lighthouse Metrics | 2.3 | CCB | $16 | $10 one-time for 50 test runs, or $16 per month billed annually for monitoring | 5 |
| 28 | Screpy | 2.3 | CCB | $16 | $16 per month, billed yearly ($19 billed monthly) | 5 |
| 29 | SpeedVitals | 2.3 | CCB | $16 | $16 per month, billed yearly ($19 billed monthly) | 5 |
| 30 | Redirection.io | 2.3 | CCB | $22.41 | €20 per month for 100 rules, billed yearly (€25 billed monthly) | 6 |
| 31 | CrawlRaven | 2.3 | CCB | $29 | $29 per month for 1 website, billed monthly | 6 |
| 32 | Request Metrics | 2.3 | CCB | $34 | $34 per month for 75,000 page views, billed annually ($37 billed monthly) | 6 |
| 33 | Little Warden | 2.3 | CCB | $34.99 | $34.99 per month for 20 URLs, billed monthly | 6 |
| 34 | DYNO Mapper | 2.3 | CCB | $39 | $39 per month, billed annually ($49 billed monthly) | 6 |
| 35 | Encited | 2.3 | CCB | $39 | $39 per month for 3 sites, billed annually ($49 billed monthly) | 6 |
| 36 | SiteGuru | 2.3 | CCB | $39 | $39 per month for 5 websites, billed annually ($49 billed monthly) | 6 |
| 37 | MySiteAuditor | 2.3 | CCB | $40.50 | $40.5 per month, billed annually ($49 billed monthly) | 6 |
| 38 | SEO Gets | 2.3 | CCB | $49 | $49 per month for 1 core site, billed monthly | 6 |
| 39 | SEOTesting | 2.3 | CCB | $50 | $50 per month for 1 website, billed monthly | 6 |
| 40 | WooRank | 2.3 | CCB | $53.25 | $53.25 per month, billed yearly ($89.99 billed monthly) | 6 |
| 41 | Calibre | 2.3 | CCB | $75 | $75 per month, billed monthly or $900 a year | 6 |
| 42 | Indexing Insight | 2.3 | CCB | $75 | $75 per month for 100,000 URLs, billed monthly, plus tax | 6 |
| 43 | Treo | 2.3 | CCB | $75 | $75 per month, billed annually ($99 billed monthly) | 6 |
| 44 | SpeedCurve | 2.3 | CCB | $90 | $90 per month, billed annually, for 500K page views and 3K checks | 6 |
| 45 | DebugBear | 2.3 | CCB | $99 | $99 per month, billed yearly ($1,188 a year) | 7 |
| 46 | Audisto | 2.3 | CCB | $110.94 | €99 per month for 10,000 HTML pages per crawl, billed monthly | 7 |
| 47 | RUMvision | 2.3 | CCB | $168.09 | €150 per month for 1.5M pageviews on 2 domains, billed monthly | 7 |
| 48 | Alli AI | 2.3 | CCB | $249 | $249 per month, billed annually ($299 billed monthly) | 7 |
| 49 | WordLift | 2.3 | CCB | $879 | $879 per month, billed yearly ($1,100 billed monthly) | 9 |
| 50 | SearchPilot | 2.3 | CCB | $3,125 | $37,500 per year and up (Core, for non-transactional sites) | 9 |
| 51 | Chrome UX Report | 2.0 | DCB | Free | Free | None |
| 52 | Google Rich Results Test | 2.0 | DBC | Free | Free | None |
| 53 | Naver Search Advisor | 2.0 | CCC | Free | Free | None |
| 54 | Schema Markup Validator | 2.0 | DBC | Free | Free | None |
| 55 | Schema.dev | 2.0 | DBC | Free | Free | None |
| 56 | CrawlCenter | 2.0 | CCC | $3 | $3 per month, billed monthly | 11 |
| 57 | LinkOK | 2.0 | CCC | $4 | $4 per month for weekly scans of up to 100 pages, billed annually ($5 billed monthly) | 11 |
| 58 | Headless-Render-API | 2.0 | CDB | $9 | $9 per month for under 20,000 requests, billed after use | 14 |
| 59 | SEOnaut | 2.0 | CCC | $9 | $9 per month, billed monthly | 14 |
| 60 | LinkTiger | 2.0 | CCC | $10 | $10 per month for up to 1,000 links, scanned weekly, billed monthly | 15 |
| 61 | Dr. Link Check | 2.0 | CCC | $13 | $13 per month for 10,000 links, billed monthly | 18 |
| 62 | Spotibo | 2.0 | CCC | $14 | $14 per month for 5,000 URLs, billed annually ($19 billed monthly) | 19 |
| 63 | Search Analytics for Sheets | 2.0 | DBC | $16 | $16 per month, billed yearly ($19 billed monthly) | 21 |
| 64 | squirrelscan | 2.0 | CDB | $19 | $19 per month, billed monthly | 25 |
| 65 | SEO Site Checkup | 2.0 | CCC | $29 | $29 per month for 3 sites, billed yearly ($39 billed monthly) | 27 |
| 66 | SEO4Ajax | 2.0 | CDB | $29 | $29 per month for 20,000 pages, yearly commitment ($39 monthly) | 27 |
| 67 | Prerender.io | 2.0 | CDB | $59 | $59 per month for 30,000 renders, billed monthly | 37 |
| 68 | LibreCrawl | 1.7 | CDC | Free | Free | None |
| 69 | Schemantra | 1.7 | DCC | Free | Free | None |
| 70 | sitespeed.io | 1.7 | CDC | Free | Free | None |
| 71 | Unlighthouse | 1.7 | CDC | Free | Free | None |
| 72 | Xenu's Link Sleuth | 1.7 | DBD | Free | Free | None |
| 73 | URL Profiler | 1.7 | DCC | $19.95 | $19.95 per month, billed yearly ($29.95 billed monthly) | 40 |
How technical SEO tools grade
Every bar is all the technical SEO tools we grade, cut by the letter each got on that count.
- Value for moneyaverage 2.7
- Free plan and trialaverage 2.3
- Featuresaverage 2.0
- Ease of useaverage 2.2
- Platforms and integrationsaverage 2.6
An A is worth 4 and an F nothing. C is the ordinary grade. Every technical seo grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
- BotifyNo public price
- httpstatus.io€10 one-time for 10,000 API calls; monthly API plans from €15
- IndexCheckr$15 one-time for 2,000 credits (1 credit = 1 check)
- Integrity$20 one-time, per user (Integrity Plus)
- LumarNo public price
- OncrawlNo public price
- RyteNo public price
- Schema AppNo public price
- SeolyzerNo public price
- SiteAnalyzer$108 one-time, per computer
- SitelinerNo public price
Common questions
Which technical SEO tools give the most for the money?
Yellow Lab Tools, PageSpeed Insights and Lighthouse. Each is the highest-scoring tool at its price or below: Lighthouse scores 2.7 out of 4 and is free; PageSpeed Insights scores 2.7 out of 4 and is free; Yellow Lab Tools scores 2.7 out of 4 and is free. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which are the best free technical SEO tools?
Of the 20 technical SEO tools here with no paid plan at all, Lighthouse, PageSpeed Insights and Yellow Lab Tools score highest, at 2.7 out of 4. 25 more have a free plan beside their paid ones.
Which technical SEO tools are best for under $5 a month?
Lighthouse, PageSpeed Insights, Yellow Lab Tools and GTmetrix, with a score of 2.7 out of 4: the highest among the 25 that start at $5 a month or less. Lighthouse is free; PageSpeed Insights is free; Yellow Lab Tools is free.
Which technical SEO tools are best for under $10 a month?
Lighthouse, PageSpeed Insights, Yellow Lab Tools, GTmetrix and 1 more, with a score of 2.7 out of 4: the highest among the 31 that start at $10 a month or less. Lighthouse is free; PageSpeed Insights is free; Yellow Lab Tools is free.
Which technical SEO tools are best for under $20 a month?
Lighthouse, PageSpeed Insights, Yellow Lab Tools, GTmetrix and 2 more, with a score of 2.7 out of 4: the highest among the 46 that start at $20 a month or less. Lighthouse is free; PageSpeed Insights is free; Yellow Lab Tools is free.
Which technical SEO tools cost the most for what they offer?
On this chart, URL Profiler (starts at $19.95 a month, scores 1.7 out of 4, and 40 tools score higher for less), Prerender.io (starts at $59 a month, scores 2.0 out of 4, and 37 tools score higher for less) and SEO Site Checkup (starts at $29 a month, scores 2.0 out of 4, and 27 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do technical SEO tools cost?
The middle starting price is $22.41 a month: half of the 53 technical SEO tools with a recurring price start below that and half above. 20 of the 84 in this directory have no paid plan, and 25 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 73 of the 84 technical SEO tools are on the chart; 11 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews and our own testing, and no vendor can pay for one. How we grade
More charts
- All technical SEO tools
- Meeting Notes
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- Docs & Wikis
- Whiteboards
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- Daily Planners
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