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Bing Webmaster Tools review (2026): is it any good?

Free Bing reports on search traffic, indexing and AI answer citations

FreeTechnical SEOChecked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Visit bing.comFree guide

Bing Webmaster Tools report card

3.0GPA

Very good · out of 4.0 · graded Oct 23, 2026

Best for Bing search data and Copilot citations

Bing Webmaster Tools reports clicks, impressions and positions in Bing for up to 16 months, with a site audit, keyword research, backlinks and, in preview, how often Copilot and Bing's AI answers cite your pages. But it covers only Bing and Microsoft's own AI answers, you verify the site first, and the AI figures are a preview built on samples and ranges.

Who Bing Webmaster Tools is for

  • Fits if you want Bing search data next to Google's
  • Makes sense if you publish and want to see whether Copilot and Bing AI answers cite you

Who Bing Webmaster Tools is not for

  • Skip it if you want Google, ChatGPT or other engines, as it covers Bing and Microsoft's AI answers only
  • Not for you if you can't verify the site, as nothing appears until you do
  • Watch out: AI Performance is a public preview, and its Topics Portfolio beta only shows once a site has enough data
  • Watch out: grounding query figures are a sample of citations, and opportunity volumes come as ranges
See the alternatives

Why Bing Webmaster Tools gets a 3.0

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

  • AValue for moneyFree from Microsoft, with search and AI citation reports, URL Inspection, IndexNow, Site Scan, keyword research, backlinks and the API. No paid plan.
  • AFree plan and trialEverything is free once you verify a site, signing in with a Microsoft, Google or Facebook account. No caps on record.
  • CFeaturesSearch performance, AI citation reports, URL Inspection, sitemaps and IndexNow, an on-demand Site Scan, keyword research and backlinks for your site and competitors. The gap: it's Bing's view only, and the listing shows no speed or structured data reports.
  • CEase of useNo rating on record. You verify the site by DNS, a file, a meta tag or an import from Google Search Console before any data appears.
  • BPlatforms and integrationsWeb only, with a Search Console import, IndexNow, WordPress and an API for submitting URLs.

What these grades rest on. Graded from this listing, whose facts were read from Microsoft's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.

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Where Bing Webmaster Tools stands among technical SEO tools

Bing Webmaster Tools's GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade, and level with 7.

It stands best on free plan and trial (A, above 62 of 83) and worst on ease of use (C, above 7).

Bing Webmaster Tools has no paid plan.

On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

Each grade against the category

Every bar is all 84 technical SEO tools we grade, cut by the letter each got. Bing Webmaster Tools’s own letter is outlined.

  • AValue for moneyAbove 54 of 83, level with 29
  • AFree plan and trialAbove 62 of 83, level with 21
  • CFeaturesAbove 10 of 83, level with 66
  • CEase of useAbove 7 of 83, level with 54
  • BPlatforms and integrationsAbove 27 of 83, level with 56

Price against what you get

Each dot is one of 73 technical SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500$1k$2k$5kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessBing Webmaster Tools

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart, and the best technical SEO tools at every price

Keep Bing Webmaster Tools, or make your own?

Keep it

Bing Webmaster Tools is free, so making your own would save you nothing.

And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade.

What you could not

  • Search volumes for millions of keywords, gathered and kept up to date.
  • An index of the links between billions of web pages.
  • A crawler that checks every page of a site.
  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
  • It plugs into other products, Google Search Console, IndexNow and WordPress among them, and has an API.
  • AI features, unless you pay a model provider for each request yourself.

What this rests on. Bing Webmaster Tools’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is Bing Webmaster Tools?

Bing Webmaster Tools is Microsoft's free service for site owners to see how their site performs in Bing search. It reports clicks, impressions and average position for up to 16 months, inspects URLs, takes sitemaps and IndexNow submissions, and includes a site audit, keyword research and a backlink report. Since 2026 an AI Performance report, in preview, shows how often a site is cited in Copilot and Bing's AI-generated answers.

Worth knowing

  • Reports cover Bing and Microsoft's own AI answers only, not Google, ChatGPT or other engines.
  • You must verify the site, by DNS, a file, a meta tag or an import from Google Search Console, before data appears.
  • AI Performance is a public preview, and its Topics Portfolio tab is a beta shown only when a site has enough data.
  • Grounding query figures are a sample of citation activity, and opportunity queries show volumes as ranges.

Key features

Search performance
Impressions, clicks and average position across pages and keywords, with up to 16 months of data.
AI Performance (preview)
Counts citations of your pages in Microsoft Copilot and Bing's AI summaries, with the grounding queries behind them and a Topics Portfolio beta of opportunity queries.
URL Inspection, sitemaps and IndexNow
Check a URL's indexing and crawl status, submit sitemaps, and notify Bing of new, changed or deleted pages at once through IndexNow or the URL submission API.
Site Scan and Site Explorer
An on-demand crawl that flags technical problems such as broken links, duplicate tags and missing metadata, plus a view of your site's structure as Bing sees it.
Keyword research and backlinks
Look up what searchers type and their search volumes, and review referring domains and anchor text for your own site and for competitors.
Copilot assistant
A built-in AI assistant that helps troubleshoot issues and find your way around the reports.

Bing Webmaster Tools pricing

As of Oct 23, 2026, Bing Webmaster Tools is free to use.

Starts at
Free
Free plan
Free with a Microsoft, Google or Facebook sign-in for any site you verify: search performance, AI Performance, Site Scan, keyword research, backlinks and the API.
Free trial
None listed
Free$0Search and AI citation reports, URL Inspection, IndexNow and sitemaps, Site Scan, keyword research, backlinks and Copilot help.

Read from bing.com on Oct 23, 2026. Prices change, so confirm with Bing Webmaster Tools before you buy.

Pricing in detail

Works with

Bing Webmaster Tools alternatives

All Bing Webmaster Tools alternatives comparedAll technical SEO tools

Common questions

Does Bing Webmaster Tools have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Bing Webmaster Tools is listed for Web.

Does Bing Webmaster Tools have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Bing Webmaster Tools is listed for Web.

Is Bing Webmaster Tools open source?

Bing Webmaster Tools is not described as open source on its own site, as read on Oct 23, 2026.

Does Bing Webmaster Tools have an API?

Yes. Bing Webmaster Tools offers a public API, according to its own site.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.