The Bing Webmaster Tools Insider’s Guide
Everything we know about Bing Webmaster Tools in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Bing Webmaster Tools
The Insider’s Guide
Free Bing reports on search traffic, indexing and AI answer citations
Every plan, grade, refund rule and rival among technical SEO tools, read from Bing Webmaster Tools’s own pages.
Made by Microsoft · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Bing Webmaster Tools’s own pages, its app-store listings and our grades. Every fact in it is on Bing Webmaster Tools’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 73 of the 83 other technical SEO tools we grade
Bing Webmaster Tools is Microsoft's free service for site owners to see how their site performs in Bing search. It reports clicks, impressions and average position for up to 16 months, inspects URLs, takes sitemaps and IndexNow submissions, and includes a site audit, keyword research and a backlink report. Since 2026 an AI Performance report, in preview, shows how often a site is cited in Copilot and Bing's AI-generated answers.
To get you started, here are 8 things to know about Bing Webmaster Tools, taken from its own pages and our grades.
You verify the site by DNS, a file, a meta tag or an import from Google Search Console before any data appears.
- 1
Best for Bing search data and Copilot citations
Bing Webmaster Tools reports clicks, impressions and positions in Bing for up to 16 months, with a site audit, keyword research, backlinks and, in preview, how often Copilot and Bing's AI answers cite your pages.
- 2
It is free
Bing Webmaster Tools has no paid plan at all. Free with a Microsoft, Google or Facebook sign-in for any site you verify: search performance, AI Performance, Site Scan, keyword research, backlinks and the API.
- 3
It runs on Web
Web.
- 4
Search performance
Impressions, clicks and average position across pages and keywords, with up to 16 months of data.
- 5
AI Performance (preview)
Counts citations of your pages in Microsoft Copilot and Bing's AI summaries, with the grounding queries behind them and a Topics Portfolio beta of opportunity queries.
- 6
URL Inspection, sitemaps and IndexNow
Check a URL's indexing and crawl status, submit sitemaps, and notify Bing of new, changed or deleted pages at once through IndexNow or the URL submission API.
- 7
A 3.0 GPA, above 73 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Bing Webmaster Tools is free, so making your own would save you nothing.
Bing Webmaster Tools at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Microsoft
- Category
- Technical SEO & Site Audits
- Our grade
- 3.0 GPA, very good
The report card
Best for Bing search data and Copilot citations
Bing Webmaster Tools reports clicks, impressions and positions in Bing for up to 16 months, with a site audit, keyword research, backlinks and, in preview, how often Copilot and Bing's AI answers cite your pages. But it covers only Bing and Microsoft's own AI answers, you verify the site first, and the AI figures are a preview built on samples and ranges.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Free from Microsoft, with search and AI citation reports, URL Inspection, IndexNow, Site Scan, keyword research, backlinks and the API. No paid plan. |
| Free plan and trial | A | Everything is free once you verify a site, signing in with a Microsoft, Google or Facebook account. No caps on record. |
| Features | C | Search performance, AI citation reports, URL Inspection, sitemaps and IndexNow, an on-demand Site Scan, keyword research and backlinks for your site and competitors. The gap: it's Bing's view only, and the listing shows no speed or structured data reports. |
| Ease of use | C | No rating on record. You verify the site by DNS, a file, a meta tag or an import from Google Search Console before any data appears. |
| Platforms and integrations | B | Web only, with a Search Console import, IndexNow, WordPress and an API for submitting URLs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Bing Webmaster Tools is for
- Fits if you want Bing search data next to Google's
- Makes sense if you publish and want to see whether Copilot and Bing AI answers cite you
Who it is not for
- Skip it if you want Google, ChatGPT or other engines, as it covers Bing and Microsoft's AI answers only
- Not for you if you can't verify the site, as nothing appears until you do
- Watch out: AI Performance is a public preview, and its Topics Portfolio beta only shows once a site has enough data
- Watch out: grounding query figures are a sample of citations, and opportunity volumes come as ranges
Good to know
Good for
- Site owners who want their Bing search data alongside Google's
- Publishers checking whether Copilot and Bing AI answers cite their pages
- Small sites that want a free site audit and backlink check
Worth knowing
- Reports cover Bing and Microsoft's own AI answers only, not Google, ChatGPT or other engines.
- You must verify the site, by DNS, a file, a meta tag or an import from Google Search Console, before data appears.
- AI Performance is a public preview, and its Topics Portfolio tab is a beta shown only when a site has enough data.
- Grounding query figures are a sample of citation activity, and opportunity queries show volumes as ranges.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Bing Webmaster Tools is free to use.
Free from Microsoft, with search and AI citation reports, URL Inspection, IndexNow, Site Scan, keyword research, backlinks and the API.
Free
$0
Search and AI citation reports, URL Inspection, IndexNow and sitemaps, Site Scan, keyword research, backlinks and Copilot help.
The free plan
Free with a Microsoft, Google or Facebook sign-in for any site you verify: search performance, AI Performance, Site Scan, keyword research, backlinks and the API.
Read from bing.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free Bing reports on search traffic, indexing and AI answer citations. Here is what it does, as its own site describes it, and what it covers: public API, AI features, keyword research, site audit, backlink analysis, AI search visibility.
The gap: it's Bing's view only, and the listing shows no speed or structured data reports.
- Search performance
- Impressions, clicks and average position across pages and keywords, with up to 16 months of data.
- AI Performance (preview)
- Counts citations of your pages in Microsoft Copilot and Bing's AI summaries, with the grounding queries behind them and a Topics Portfolio beta of opportunity queries.
- URL Inspection, sitemaps and IndexNow
- Check a URL's indexing and crawl status, submit sitemaps, and notify Bing of new, changed or deleted pages at once through IndexNow or the URL submission API.
- Site Scan and Site Explorer
- An on-demand crawl that flags technical problems such as broken links, duplicate tags and missing metadata, plus a view of your site's structure as Bing sees it.
- Keyword research and backlinks
- Look up what searchers type and their search volumes, and review referring domains and anchor text for your own site and for competitors.
- Copilot assistant
- A built-in AI assistant that helps troubleshoot issues and find your way around the reports.
Where it runs
- Web
What it works with
- Google Search Console
- IndexNow
- WordPress
Bing Webmaster Tools is made by Microsoft.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
73/83
Other technical SEO tools it is graded above
Bing Webmaster Tools's GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade, and level with 7.
It stands best on free plan and trial (A, above 62 of 83) and worst on ease of use (C, above 7).
Bing Webmaster Tools has no paid plan.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. Bing Webmaster Tools’s own letter is outlined.
- AValue for moneyAbove 54 of 83
- AFree plan and trialAbove 62 of 83
- CFeaturesAbove 10 of 83
- CEase of useAbove 7 of 83
- BPlatforms and integrationsAbove 27 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Bing Webmaster Tools is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Bing Webmaster Tools is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Search Console, IndexNow and WordPress among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Bing Webmaster Tools’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Google Search Console, Yandex Webmaster, SEO Gets, Semrush and Ahrefs
The 5 tools Bing Webmaster Tools is most often weighed against, with where each one differs from it.
- 3.0GPA
Google Search Console
Free
Free Google reports on a site's search traffic, indexing and issues.
- Bing Webmaster Tools also covers keyword research, backlink analysis and AI search visibility.
- Google Search Console also covers schema markup and page speed.
- 3.0GPA
Yandex Webmaster
Free
Free Yandex reports on a site's indexing, errors and search queries.
- Bing Webmaster Tools also covers keyword research, backlink analysis and AI search visibility.
- 2.4GPA
SEO Gets
Free plan · from $49/mo
Search Console and GA4 analytics with SEO reports and client portals.
- Only SEO Gets lists a browser extension.
- Bing Webmaster Tools also covers keyword research, site audit, backlink analysis and AI search visibility.
- SEO Gets also covers reports and dashboards.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Bing Webmaster Tools also covers AI search visibility.
- Semrush also covers reports and rank tracking.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Only Ahrefs lists a browser extension.
- Bing Webmaster Tools also covers AI search visibility.
- Ahrefs also covers rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Bing Webmaster Tools free?
Yes. Bing Webmaster Tools is free to use.
How much does Bing Webmaster Tools cost?
Bing Webmaster Tools lists one plan. Free: $0.
What platforms does Bing Webmaster Tools work on?
Bing Webmaster Tools is available on Web.
Does Bing Webmaster Tools have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Bing Webmaster Tools is listed for Web.
Does Bing Webmaster Tools have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Bing Webmaster Tools is listed for Web.
Is Bing Webmaster Tools open source?
Bing Webmaster Tools is not described as open source on its own site, as read on Oct 23, 2026.
Does Bing Webmaster Tools have an API?
Yes. Bing Webmaster Tools offers a public API, according to its own site.
What does Bing Webmaster Tools integrate with?
Bing Webmaster Tools's listing names Google Search Console, IndexNow and WordPress.
Who makes Bing Webmaster Tools?
Bing Webmaster Tools is made by Microsoft.
What are the alternatives to Bing Webmaster Tools?
The closest alternatives to Bing Webmaster Tools in our directory are Google Search Console, Yandex Webmaster, SEO Gets, Semrush and Ahrefs.
How does Bing Webmaster Tools compare with other technical SEO tools?
Bing Webmaster Tools's GPA of 3.0 is higher than 73 of the 83 other technical SEO tools we grade, and level with 7.
Is Bing Webmaster Tools good value for money?
ToolGPA grades Bing Webmaster Tools A for value for money. Bing Webmaster Tools has no paid plan.
Could I make my own version of Bing Webmaster Tools?
Bing Webmaster Tools is free, so making your own would save you nothing.
Where this guide comes from
The prices, plans, platforms and features were read from Bing Webmaster Tools’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Microsoft's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Microsoft. Prices change, so check bing.com before you buy.
- bing.com/webmasters/about
- blogs.bing.com/webmaster/2025/6/Start-Using-Bing-Webmaster-Tools-to-Improve-Your-Site-Visibility/
- blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/
- blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/
- blogs.bing.com/webmaster/2025/3/Copilot-in-Bing-Webmaster-Tools-is-Now-Available-to-All-Users/
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Bing Webmaster Tools, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/bing-webmaster-tools
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Bing Webmaster Tools: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/bing-webmaster-tools
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/bing-webmaster-tools/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded technical SEO tools after Bing Webmaster Tools, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Bing Webmaster Tools’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Bing Webmaster Tools is a trademark of its owner, and this guide is not made, paid for or approved by Microsoft. Prices and plans change: check bing.com before you buy.