SEOTesting review (2026): is it worth $50 a month?
SEO tests and reports built on your own Search Console data
SEOTesting report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for measuring whether an SEO change worked
SEOTesting compares pages before and after a change, or against a control group, using your own Search Console and Analytics data, with unlimited users and nothing to install on your site. It's $50 a month for one site, it shows traffic rather than rankings inside AI answers, annual billing is by email only, and your data is deleted 7 days after an unpaid trial.
Who SEOTesting is for
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Who SEOTesting is not for
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
Why SEOTesting gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneySingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375.
- CFree plan and trialNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email.
- CFeaturesBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers.
- CEase of useNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything.
- BPlatforms and integrationsWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from SEOTesting's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/seotesting#review"><img src="https://toolgpa.com/badge/seotesting.svg" alt="SEOTesting: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SEOTesting stands among technical SEO tools
SEOTesting's GPA of 2.2 is higher than 20 of the 83 other technical SEO tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 27 of 83) and worst on ease of use (C, above 7).
Its paid plans start at $50 a month, against a middle price of $22.41 for the category: 37 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. SEOTesting’s own letter is outlined.
- CValue for moneyAbove 9 of 83, level with 33
- CFree plan and trialAbove 18 of 83, level with 32
- CFeaturesAbove 10 of 83, level with 66
- CEase of useAbove 7 of 83, level with 54
- BPlatforms and integrationsAbove 27 of 83, level with 56
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SEOTesting, or make your own?
Keep it
The plain part of SEOTesting you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 43 of the 83 other technical SEO tools grade higher. It costs $600 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Splitting visitors between versions and telling you which won.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Search Console, Google Analytics and Looker Studio among them, and has an API.
What this rests on. SEOTesting’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SEOTesting?
SEOTesting measures whether an SEO change worked by comparing a page or group of pages before and after the change, or against a control group, using your own Google Search Console and Google Analytics data. It adds reports on content decay, cannibalization and click-through rate, tracks visits from AI assistants, and installs nothing on your site. Plans are priced by the number of websites, with unlimited users.
Worth knowing
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
SEOTesting pricing
As of Oct 23, 2026, SEOTesting is a paid product with a free trial, starting at $50 per month for 1 website, billed monthly.
- Starts at
- $50 per month for 1 website, billed monthly
- Free plan
- None
- Free trial
- 14-day free trial of the full product for up to 30 sites, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Single Site | $50per month for 1 website, billed monthly | Unlimited users and 25 InternalLinking.com credits a month. |
| Medium | $125per month for 5 websites, billed monthly | Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call. |
| Large | $375per month for 20 websites, billed monthly | Unlimited users, 300 InternalLinking.com credits a month and quarterly training. |
| Enterprise | Custom | More websites, custom terms, unlimited training and customer success support. |
Read from seotesting.com on Oct 23, 2026. Prices change, so confirm with SEOTesting before you buy.
Ways to pay less
- NonprofitFree subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Stated on seotesting.com
Works with
- Google Search Console
- Google Analytics
- Looker Studio
- InternalLinking.com
SEOTesting alternatives
- SEOTesting vs SearchPilot
From $37,500/yr
- SEOTesting vs SEO Gets
Free plan · from $49/mo
- SEOTesting vs Search Analytics for Sheets
Free plan · from $16/mo
- SEOTesting vs SEO Scout
Free trial · from $49/mo
Common questions
Does SEOTesting have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SEOTesting is listed for Web.
Does SEOTesting have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SEOTesting is listed for Web.
Is SEOTesting open source?
SEOTesting is not described as open source on its own site, as read on Oct 23, 2026.
Does SEOTesting have an API?
Yes. SEOTesting offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.