SEO Scout vs SEOTesting (2026): which should you pick?
As of Oct 23, 2026, SEOTesting grades higher than SEO Scout: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SEOTesting grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
SEO Scout
Search Console analysis, content grading and SEO split testing
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick SEO Scout if
- Fits if you want more clicks from pages that already rank
- Works for writers who want drafts graded against the top results
Look elsewhere if
- Skip it if you research sites you can't connect to Search Console
- Pricey if split testing is why you're here, as it's only on Agency at $199
- Too light for link builders, with no backlink tool on record
- Not for you if you want a free plan, as there's only a 7-day trial and some single-purpose tools
- Watch out: Search Console is the only integration named, and there's no API on record
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 2.0GPASEO ScoutFair | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | CStarter is $49 a month, or $490 a year, for 3 sites and unlimited tracked keywords. Dead on this category's middle. Split testing needs Agency at $199. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | CNo free plan, but a 7-day trial on every plan and a set of free single-purpose tools. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | CSearch Console tracking, keyword opportunities, a content grader, internal link and cannibalization checks, and audits. The gaps the listing names: it leans on Search Console for your own sites, split testing is Agency only, and there's no backlink tool on record. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | CNo rating on record. Not much happens until you connect Search Console, and then there are plenty of reports to work through. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | CWeb only, and Google Search Console is the one integration the site names. No API on record, and no desktop or phone app. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | acting on your own Search Console data | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEO Scout and SEOTesting. How we grade
Where they differ
- SEO Scout also covers keyword research, site audit, content optimization and internal linking.
- SEOTesting also covers reports and AI search visibility.
At a glance
| SEO Scout | SEOTesting | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month, billed monthly | $50 per month for 1 website, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial on every plan | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Nomadic Media Ltd | SanityCheck.io Limited |
| Price read from | seoscout.com | seotesting.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SEO Scout
- Rank tracking and most reports rely on connecting the site's Google Search Console account.
- SEO split testing is only on the Agency plan at $199 a month.
- There is no free plan, only a 7-day trial and a set of free single-purpose tools.
- The only integration the site names is Google Search Console.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
SEO Scout
- Search Console rank tracking
- Tracks every keyword a connected site appears for in Google Search Console, with no keyword cap, and groups keywords and pages to follow their performance.
- Keyword opportunities
- Flags page-two keywords, queries with low click-through rates and words a site ranks for that are missing from its titles, headings and copy.
- Topic research and content grader
- Analyzes the articles that rank for a topic to list the entities and terms they cover, then grades your draft for what it is missing.
- SEO split testing
- On the Agency plan, test new titles, meta descriptions or other page elements through a JavaScript snippet, across one page or many, and measure the change.
- Internal links and cannibalization
- Finds pages with few internal links, suggests relevant pages to link from, and shows keywords where several of your URLs compete.
- Site and content audits
- A crawler checks content and technical issues such as thin content, slow pages and weak title tags, from 1,000 to 500,000 pages per site by plan.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
SEO Scout
Starter$49
per month, billed monthly
3 sites, 10 topic reports a month, 20 research reports a day of 250 keywords each, unlimited tracked keywords and 1,000 pages crawled. $490 a year.
Business$99
per month, billed monthly
10 sites, 3 Google accounts, 30 topic reports a month, 100 research reports a day and 10,000 pages crawled per site. $990 a year.
Agency$199
per month, billed monthly
25 sites, 10 Google accounts, 60 topic reports a month, 500,000 pages crawled and SEO split testing. $1,992 a year.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
SEO Scout
- Annual discount
Two months free with annual payment
SEO Scout's sign-up page offers two months free with annual payment; the pricing page lists Starter at $490 a year against $49 a month.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, SEO Scout or SEOTesting?
As of Oct 23, 2026, SEO Scout is cheaper to start with: $49 a month, against $50 a month for SEOTesting. SEO Scout starts at $49 per month, billed monthly, and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, SEO Scout or SEOTesting?
As of Oct 23, 2026, neither SEO Scout nor SEOTesting has a free plan. Both have a free trial.
Which platforms do SEO Scout and SEOTesting run on?
As of Oct 23, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.