SearchPilot vs SEOTesting (2026): which should you pick?
As of Oct 23, 2026, SEOTesting grades higher than SearchPilot: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SEOTesting grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SearchPilot
Enterprise SEO and GEO A/B testing on large websites
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick SearchPilot if
- Fits if you run a large site with many similar pages and steady search traffic
- Makes sense if you need test results with confidence figures before a change goes sitewide
Look elsewhere if
- Pricey if you're anything short of an enterprise, as Core alone starts at $37,500 a year
- Not for you if you sell online and want Core, which is for non-transactional sites; Commerce is priced on request
- Skip it if your site is small, as tests need sections with many similar pages and steady traffic
- Not for you if you want to try it before a sales call, as there's no trial or self-serve sign-up
- Watch out: a dedicated consultant comes only with the CoPilot or AutoPilot service levels
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 1.6GPASearchPilotWeak | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | DCore is $37,500 a year and up, about $3,125 a month, for non-transactional sites only. That's far into this category's dearest tenth; the edge proxy and the testing model are what it charges for. Commerce and Enterprise prices are on request. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | FNothing free: no trial and no self-serve sign-up. Buying starts with a form and a sales call. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | CServer-side split tests, a neural network forecast with credible intervals, checks that a site section can give a confident result, AI chat traffic as a metric and Merchant Center tests. It does SEO testing fully, but that's a smaller job, and it needs sections with many similar pages. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | CNo rating on record. It sits in front of your site as a proxy or works through an API, set up through onboarding and training from its team, with Analytics and Search Console to connect. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | BWeb only, linked to Google Analytics, Search Console, Merchant Center and Adobe Analytics, and it can be wired in through an API. No desktop or phone app. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | SEO split tests on large enterprise sites | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SearchPilot and SEOTesting. How we grade
Price against what you get
SearchPilot starts at $3,125 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. SEOTesting starts at $50 a month and scores 2.3.
They score the same, and SEOTesting starts $3,075 a month lower. Of the other technical SEO tools on the chart, 9 score higher than SearchPilot for less, and 6 score higher than SEOTesting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOTesting also covers rank tracking.
At a glance
| SearchPilot | SEOTesting | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $37,500 per year and up (Core, for non-transactional sites) | $50 per month for 1 website, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | SearchPilot | SanityCheck.io Limited |
| Price read from | searchpilot.com | seotesting.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SearchPilot
- Core starts at $37,500 a year and is for non-transactional sites only; Commerce and Enterprise prices are given on request.
- Tests need site sections with many similar pages and steady traffic, so it does not suit small sites.
- There is no free trial or self-serve sign-up; buying starts with a form and a sales call.
- Standard support covers onboarding, training and email help; a dedicated consultant comes only with the CoPilot or AutoPilot service levels.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
SearchPilot
- Server-side SEO A/B tests
- Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release.
- Neural network analysis
- Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance.
- Ready To Test checks
- Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts.
- GEO and LLM traffic
- Measures traffic arriving from AI chat tools as a test metric, so changes aimed at AI search can be tested like SEO changes.
- Crawl and Search Console analysis
- Shows how much of the test has been recrawled by Googlebot, and compares rankings and click-through rates of control and variant pages.
- Merchant Center testing
- Tests product feed, metadata and schema changes and measures their effect on clicks from Google's product listings.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
SearchPilot
Core$37,500
per year and up
For non-transactional websites only: GA4 and Search Console data, standard terms, and tests on changes supplied by your own servers.
CommerceCustom
For transactional sites, with US or EU-only deployment, Adobe Analytics, Merchant Center and data warehouse integrations, and a standard SLA.
EnterpriseCustom
Custom contract, liability and payment terms, a detailed security review, and room for more than 400 million sessions a year.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
SearchPilot
No public discounts listed.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, SearchPilot or SEOTesting?
As of Oct 23, 2026, SEOTesting is cheaper to start with: $50 a month, against $3,125 a month when paid by the year for SearchPilot. SearchPilot starts at $37,500 per year and up (Core, for non-transactional sites), and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, SearchPilot or SEOTesting?
As of Oct 23, 2026, neither SearchPilot nor SEOTesting has a free plan. SEOTesting has a free trial.
Which platforms do SearchPilot and SEOTesting run on?
As of Oct 23, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.