Botify vs SearchPilot (2026): which should you pick?

Pick Botify if

• Fits if you run a retail or publishing site with millions of pages
• Works for SEO teams that want to ship and split-test page changes without the dev queue

Look elsewhere if

• Not for you if you want a price up front, as it's demo request only
• Skip it if you want to try it before talking to sales, since there's no free plan or self-serve trial
• Tight if you can't get at your raw server or CDN logs, which LogAnalyzer needs
• Watch out: professional services and consulting are billed separately from the platform

Pick SearchPilot if

• Fits if you run a large site with many similar pages and steady search traffic
• Makes sense if you need test results with confidence figures before a change goes sitewide

Look elsewhere if

• Pricey if you're anything short of an enterprise, as Core alone starts at $37,500 a year
• Not for you if you sell online and want Core, which is for non-transactional sites; Commerce is priced on request
• Skip it if your site is small, as tests need sections with many similar pages and steady traffic
• Not for you if you want to try it before a sales call, as there's no trial or self-serve sign-up
• Watch out: a dedicated consultant comes only with the CoPilot or AutoPilot service levels

Botify

• No prices are published: the pricing link leads to a demo request form.
• No free plan or self-serve trial is offered on the site.
• LogAnalyzer needs access to your raw server or CDN log files.
• Professional services and consulting are sold separately from the platform.

SearchPilot

• Core starts at $37,500 a year and is for non-transactional sites only; Commerce and Enterprise prices are given on request.
• Tests need site sections with many similar pages and steady traffic, so it does not suit small sites.
• There is no free trial or self-serve sign-up; buying starts with a form and a sales call.
• Standard support covers onboarding, training and email help; a dedicated consultant comes only with the CoPilot or AutoPilot service levels.

Botify

SiteCrawler

Crawls millions of pages per crawl with the same rendering engine as Googlebot, across mobile, desktop, AMP, country and staging versions, with 1,000+ technical indicators.

LogAnalyzer

Reads raw server logs from your CDN daily to show which bots crawl which pages, including GPTBot, ChatGPT-User, PerplexityBot and ClaudeBot.

AI Visibility

Measures share of voice, mentions, citations and rankings in AI search and shopping answers, compared side by side with competitors.

PageWorkers

Changes tags, redirects and content on thousands of URLs without developers, runs SEO split tests, and can reverse a change in seconds.

RealKeywords

Every keyword the site ranks for, from Google Search Console, segmented by category or template and shown beside crawl metrics such as depth and internal links.

Botify MCP and agents

Ask questions of your own crawl, log and Search Console data from an AI assistant, and run agents that draft fixes for sign-off.

SearchPilot

Server-side SEO A/B tests

Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release.

Neural network analysis

Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance.

Ready To Test checks

Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts.

GEO and LLM traffic

Measures traffic arriving from AI chat tools as a test metric, so changes aimed at AI search can be tested like SEO changes.

Crawl and Search Console analysis

Shows how much of the test has been recrawled by Googlebot, and compares rankings and click-through rates of control and variant pages.

Merchant Center testing

Tests product feed, metadata and schema changes and measures their effect on clicks from Google's product listings.

Botify

Pricing could not be confirmed. See botify.com.

SearchPilot

• Core$37,500

  per year and up

  For non-transactional websites only: GA4 and Search Console data, standard terms, and tests on changes supplied by your own servers.

• CommerceCustom

  For transactional sites, with US or EU-only deployment, Adobe Analytics, Merchant Center and data warehouse integrations, and a standard SLA.

• EnterpriseCustom

  Custom contract, liability and payment terms, a detailed security review, and room for more than 400 million sessions a year.