SearchPilot vs SEO Scout (2026): which should you pick?

Pick SearchPilot if

• Fits if you run a large site with many similar pages and steady search traffic
• Makes sense if you need test results with confidence figures before a change goes sitewide

Look elsewhere if

• Pricey if you're anything short of an enterprise, as Core alone starts at $37,500 a year
• Not for you if you sell online and want Core, which is for non-transactional sites; Commerce is priced on request
• Skip it if your site is small, as tests need sections with many similar pages and steady traffic
• Not for you if you want to try it before a sales call, as there's no trial or self-serve sign-up
• Watch out: a dedicated consultant comes only with the CoPilot or AutoPilot service levels

Pick SEO Scout if

• Fits if you want more clicks from pages that already rank
• Works for writers who want drafts graded against the top results

Look elsewhere if

• Skip it if you research sites you can't connect to Search Console
• Pricey if split testing is why you're here, as it's only on Agency at $199
• Too light for link builders, with no backlink tool on record
• Not for you if you want a free plan, as there's only a 7-day trial and some single-purpose tools
• Watch out: Search Console is the only integration named, and there's no API on record

SearchPilot

• Core starts at $37,500 a year and is for non-transactional sites only; Commerce and Enterprise prices are given on request.
• Tests need site sections with many similar pages and steady traffic, so it does not suit small sites.
• There is no free trial or self-serve sign-up; buying starts with a form and a sales call.
• Standard support covers onboarding, training and email help; a dedicated consultant comes only with the CoPilot or AutoPilot service levels.

SEO Scout

• Rank tracking and most reports rely on connecting the site's Google Search Console account.
• SEO split testing is only on the Agency plan at $199 a month.
• There is no free plan, only a 7-day trial and a set of free single-purpose tools.
• The only integration the site names is Google Search Console.

SearchPilot

Server-side SEO A/B tests

Sits between your servers and visitors at the edge, as a proxy or through an API, and changes variant pages without an engineering release.

Neural network analysis

Forecasts what variant pages would have earned and reports the uplift with a credible interval, plus outlier detection and test length guidance.

Ready To Test checks

Scores whether a site section has enough pages and traffic, with closely matched groups, to give a confident result before a test starts.

GEO and LLM traffic

Measures traffic arriving from AI chat tools as a test metric, so changes aimed at AI search can be tested like SEO changes.

Crawl and Search Console analysis

Shows how much of the test has been recrawled by Googlebot, and compares rankings and click-through rates of control and variant pages.

Merchant Center testing

Tests product feed, metadata and schema changes and measures their effect on clicks from Google's product listings.

SEO Scout

Search Console rank tracking

Tracks every keyword a connected site appears for in Google Search Console, with no keyword cap, and groups keywords and pages to follow their performance.

Keyword opportunities

Flags page-two keywords, queries with low click-through rates and words a site ranks for that are missing from its titles, headings and copy.

Topic research and content grader

Analyzes the articles that rank for a topic to list the entities and terms they cover, then grades your draft for what it is missing.

SEO split testing

On the Agency plan, test new titles, meta descriptions or other page elements through a JavaScript snippet, across one page or many, and measure the change.

Internal links and cannibalization

Finds pages with few internal links, suggests relevant pages to link from, and shows keywords where several of your URLs compete.

Site and content audits

A crawler checks content and technical issues such as thin content, slow pages and weak title tags, from 1,000 to 500,000 pages per site by plan.

SearchPilot

• Core$37,500

  per year and up

  For non-transactional websites only: GA4 and Search Console data, standard terms, and tests on changes supplied by your own servers.

• CommerceCustom

  For transactional sites, with US or EU-only deployment, Adobe Analytics, Merchant Center and data warehouse integrations, and a standard SLA.

• EnterpriseCustom

  Custom contract, liability and payment terms, a detailed security review, and room for more than 400 million sessions a year.

SEO Scout

• Starter$49

  per month, billed monthly

  3 sites, 10 topic reports a month, 20 research reports a day of 250 keywords each, unlimited tracked keywords and 1,000 pages crawled. $490 a year.

• Business$99

  per month, billed monthly

  10 sites, 3 Google accounts, 30 topic reports a month, 100 research reports a day and 10,000 pages crawled per site. $990 a year.

• Agency$199

  per month, billed monthly

  25 sites, 10 Google accounts, 60 topic reports a month, 500,000 pages crawled and SEO split testing. $1,992 a year.

SearchPilot

No public discounts listed.

SEO Scout

• Annual discount

  Two months free with annual payment

  SEO Scout's sign-up page offers two months free with annual payment; the pricing page lists Starter at $490 a year against $49 a month.